Magdalena Łukasiuk
PR manager at 180heartbeats + JvM
Warszawa, Polônia
TituloHelping Whopper Jr.
Agência
Campanha Helping Whopper Jr.
Anunciante Burger King
Marca Burger King
Data da primeira Transmissão/Publicação 2021 / 12
Sector Empresarial Restaurantes e comida rápida
História On Saturday December 11th, 2021, McDonald’s Poland donated 1 PLN from every pack of fries they sold to the Ronald McDonald Foundation. Burger King believes this is a great cause, so they decided to support their biggest competitor in selling as many fries as possible. That's why the campaign Helping Whopper Junior was born. During that specific Saturday, we encouraged people to buy fries from McDonald’s and bring them to any Burger King in Poland. To thank them, we gave them a free Whopper Junior in exchange.
Tipo de Mídia Case Study
Comprimento
Director executivo criativo
Director criativo
Director de arte
Redator
Designer
Director de contas
PR Director
Fotógrafo
Produtora
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Produtor da agência

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