Titulo | Helping Whopper Jr. |
Agência | 180heartbeats + JvM |
Campanha | Helping Whopper Jr. |
Anunciante | Burger King |
Marca | Burger King |
Data da primeira Transmissão/Publicação | 2021 / 12 |
Sector Empresarial | Restaurantes e comida rápida |
História | On Saturday December 11th, 2021, McDonald’s Poland donated 1 PLN from every pack of fries they sold to the Ronald McDonald Foundation. Burger King believes this is a great cause, so they decided to support their biggest competitor in selling as many fries as possible. That's why the campaign Helping Whopper Junior was born. During that specific Saturday, we encouraged people to buy fries from McDonald’s and bring them to any Burger King in Poland. To thank them, we gave them a free Whopper Junior in exchange. |
Tipo de Mídia | Case Study |
Comprimento | |
Director executivo criativo | Michael Sek |
Director criativo | Pablo Dominguez Agregan |
Director de arte | Antonina Ruszkowska |
Redator | Aleksander Madej |
Designer | Mateusz Michalczyk |
Director de contas | Radosław Smorga |
PR Director | Magdalena Łukasiuk |
Fotógrafo | Pawel Trojanowski |
Produtora | Stefan Stefanski |
Realizador | Pawel Trojanowski |
Produtor da agência | Anna Stolarz |