Magdalena Łukasiuk
PR manager at 180heartbeats + JvM
Warszawa, Polônia
TituloUnbreakable Rainbow
Agência
Campanha Unbreakable Rainbow
Anunciante Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation
Marca Ben & Jerry's
Data da primeira Transmissão/Publicação 2018 / 6
Sector Empresarial Direitos humanos
História In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues. Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love.
Tipo de Mídia Ambient
Director executivo criativo
Director criativo
Director de arte
Redator
Designer
Director de contas
Account Manager
Account Management
Managing Diretor
Managing Diretor
Strategy/Planning
PR Director
Fotógrafo
Digital Strategist
Event producer
Community Manager
PR manager

Trending

Create a free Talent profile and become a member of AdForum

Get Started