Eric Weisberg

Eric Weisberg

Global Chief Creative Officer at Doner
New York, Estados Unidos

Sumário

Eric Weisberg is Global Chief Creative Officer at Doner, where he oversees creative across the agency’s 600-person micro-network in Los Angeles, Detroit, New York City, and London for a broad range of clients, including Fiat Chrysler Automobiles, The Coca-Cola Company, DuPont, Harman, Serta, GEOX, Nestlé, Smithfield Foods and The UPS Store.

Trying to classify Eric is pretty tough. He’s built a reputation as a mobile expert and award-winning print, television and digital creative, but his best work is generally a blend of ideas, technology and media. His creative philosophy is pretty simple: make everything you touch better than the day before and try hard not to be a jerk doing it.

Prior to joining Doner, Eric was Global Executive Creative Director at JWT. There he was responsible for creating the agency’s first integrated creative group blending expertise in traditional, digital and CRM, and guiding his global team to win every major award, including the first-ever Mobile Cannes Gold Lion for bringing Kermit and the Muppets to life with augmented reality for Band-Aid, and one of the first Lions for Creative Data. Eric's impact has led to a wide array of client solutions and creative executions, including filing product patents, reducing the stigma of mental illness with the #IWillListen social campaign, and creating #HowWeFamily for Tylenol, which resulted in a 17-percent increase in sales. Prior to JWT, he held positions at Leo Burnett, Saatchi & Saatchi and K2 Digital, where he worked with brands like Allstate, Delta Airlines, General Mills and Pfizer.

Named "Digital Top 40 over 40" by Campaign and one of the “Most Creative People in Mobile Advertising” by Business Insider, Eric has also taught at the School for Visual Arts in New York and sits on the IAB Advisory Board. He currently lives in Detroit with his wife and son.

Positions

Global Chief Creative Officer
Detroit, Estados Unidos
September 2016 - Present (3 years 3 months)
- The most award-winning era in the agency's history. Including Cannes, The One Show, Clio Awards, ADDY, Effies, Graphis, Communications Arts, D-Show, Webby Awards
-Significant new business wins, including fairlife milk, McDonald's regional co-op marketing, Netflix, MedStar Health, Potbelly Sandwich Shop; DelMonte Foods; Penn Gaming, GUM (oral care), Nathan's Famous, Huawei, among others.
- Launched The Experience Kitchen, a new group and new operating system for lightweight and middleweight social/digital content and brand experiences.
- Expanded in-house production capabilities to include 2 on-staff directors, a line producer, 25 edit suites, 5 sound rooms, a still and live-action food studio, green screen room and a mobile grip truck
Global Executive Creative Director
New York, Estados Unidos
March 2001 - September 2016 (15 years 6 months)
– The most award-winning group 4 years in a row: Including the first-ever Gold Lion for Mobile, the People's Voice at the Webby Awards, a Grand Effie finalist and over 100 other major industry awards from Cannes, Clio, OneShow, D&AD, LIA, IAB MiXX, SXSW, ADC and many more.
– Established the first fully integrated creative group at JWT. This 50-person+ team seamlessly works on "traditional", digital and CRM.
– Lead significant new business wins (organic and non-organic) that has doubled the revenue of the group
– Responsible for the largest account at JWT New York – Johnson & Johnson
– Founded 2 Hour Tuesdays. A creative hothouse for developing IP for the agency, out-of-scope revenue opportunities and non-profit philanthropy
– On the global leadership team for Junk Waste Trash, a global initiative to lower JWT’s carbon footprint by 20%
Associate Creative Director
K2 Digital
May 2000 - February 2001 (9 months)
Sr. Copywriter
New York, Estados Unidos
May 1999 - May 2000 (1 year)
Creative
Leo Burnett
1994 - 1997 (3 years)

Educação

Bachelor's degree

1990 - 1993 (3 years)

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