Allegheny Health Network - "Real Nurses Stories"

Doner

Doner Detroit, Estados Unidos

2758

Titulo	Real Nurses Stories
Agência	Doner
Campanha	The True Nurse Stories
Anunciante	Allegheny Health Network
Marca	Allegheny Health Network
Data da primeira Transmissão/Publicação	2020 / 12
Sector Empresarial	Segurança pública, saúde e higiene
História	If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs. Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner. AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania, serving as amalgams of the dozens of nurses who shared their stories.
Tipo de Mídia	Interatividade
Comprimento	129 seconds
SVP Brand Marketing	Shelby Rauen
Social Strategist	Katie Pavlak
EVP	Pete Spender
SVP Brand Marketing	Jamie Heberling
Assistant Account Executive	Skyler Mills
Global Chief Creative Officer	Eric Weisberg
EVP Creative Director	Jon Krevolin
SVP Group Director	Stephen Osterman
Redator	Burke DiPiazza
Director de arte	Rob Reid
Director de arte	Sara Showers
Redator	Jay Brockmeier
Project Manager	Eric Kanerva
Project Manager	Stacie Burgess
VP Executive Producer	Mike Stark
Associate Social Producer	Brian Warneck
Art Producer	James LaMoreaux
Produtor	Skylar Healy