Women in Poland hear the word “NO” too often. YES, a Polish jewelry brand made by women for women, wants them to hear “YES” instead.That’s why we created the campaign “I'm a Woman”. A campaign aimed at paying tribute to all Polish real women - their diversity, courage, independence, emotions, and sensitivity.The main piece of the campaign was a film in which we portrayed strong and exceptional women being who they really are: a influencer mom breastfeeding her kid in public; an Olympic runner-up displaying her love for her girlfriend; a cancer survivor encouraging people to get tested and prevent breast cancer; a woman who became a model at the age of 74 and proves that beauty has no age, and a plus-size model who defies societal body expectations.We knew we were doing something right when TVP, Polish public television controlled by the right-wing government, censored its broadcasting.
Women in Poland are hearing the word NO too often. In contrary, the YES brand wants them to hear YES more often. In their latest campaign I am a Woman featuring Aleksandra Żebrowska and Katarzyna Zillmann, among others, says YES and gives a tribute to all the women, their diversity, courage, independence, strength, emotions, and sensitivity. Only TVP public television in Poland, control of the right-wing Law and Justice (PiS) party said NO to the campaign created by 180heartbeats + JUNG v MATT agency.