OLX - "OLX for the International Women’s Day"

180heartbeats + JvM

180heartbeats + JvM Warszawa, Polônia

Prêmios

7635

Esse anúncio faz parte da Coleção ACT Responsible

Marca: OLX
País: Polônia

Anunciante: OLX

Titulo	OLX for the International Women’s Day
Agência	180heartbeats + JvM
Campanha	OLX for the International Women’s Day
Anunciante	OLX
Marca	OLX
Data da primeira Transmissão/Publicação	2020 / 3
Sector Empresarial	Outros serviços online
História	We've discovered that women in Poland work without a salary 68 days a year . This is due to the gender pay gap of 18,5% (Central Statistical Office of Poland). 8th of march is the first salary day. By this insight we highlighted the problem of equality in the workplace. We placed the spot on social media and on bezjaj.org.pl (meaning literally “no balls”, refers to Polish catchphrase- “you kidding me” ). Beside the hero video, viewers had access to video about individual problems, information and statistics on: sticky floor, velvet ghetto, self-discrimination, glass ceiling, and tokenism.The campaign was mostly activated in Social Media, and its total reach, including YT, was over 5,5 million views. Total campaign Facebook reach and the number of gained unique users as well, was 7,8 million in total. PR reach over 300 000 PLN media equivalents.
Tipo de Mídia	Televisão
Comprimento	105 seconds
Head of Marketing	Marcin Sienkowski
PR Specialist	Paulina Rezmer
Senior Graphic Designer	Lukasz Fabis
Senior Social Media Specialist	Michal Wisniewski
Chief Creative Officer	Mikołaj Sadowski
Chief Executive Officer (CEO)	Marcin Gaworski
Director criativo	Bartłomiej Walczuk
Diretor dos Negócios	Radosław Smorga
Director de arte	Tomasz Dubiel
Project Manager	Pawel Klimaszewski
PR manager	Magdalena Łukasiuk
Realizador	Julia Rogowska
Managing Diretor	Marcin Dworucha
Production Coordinator	Ola Gecka
Pós produção	Jan Obrębowski
Audio Post Production	Błażej Kafarski