CAMH - "Mental Health is Health"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

10579

Esse anúncio faz parte da Coleção ACT Responsible

Marca: CAMH
País: Canadá

Anunciante: Centre For Addiction and Mental Health

Titulo	Mental Health is Health
Brief	Mental illness isn’t treated like physical illness. The Centre for Addiction and Mental Health (CAMH) created a campaign that challenged people to change their discriminatory mindset towards mental illness. Transit shelters posed thought provoking questions. A docu-series featured people living the disparity between how mental and physical illness are treated. On television and social, a video execution told a powerful story. Online, #MentalHealthisHealth was picked up not just in Canada, but around the world.
Agência	Zulu Alpha Kilo
Campanha	Mental Health is Health
Anunciante	Centre For Addiction and Mental Health
Marca	CAMH
Posted	Janeiro 2019
Sector Empresarial	Associações de informação e de luta contra doenças
História	The Centre for Addiction and Mental Health (CAMH) is the largest mental health hospital in Canada, and a world leader in mental health and addiction research.
Tipo de Mídia	Interatividade
Produtora	Untitled Films
Chief Creative Officer	Zak Mroueh
Director criativo	Catherine Allen
Director criativo	Ian Simpson
Director criativo	Jon Webber
Director criativo	Marcelo Mariano
Redator	Ian Simpson
Redator	Dylan Verwey
Redator	Peter Giffen
Director de arte	Catherine Allen
Director de arte	Manali Kulkarni
Director de arte	Marcelo Mariano
Designer	Ryan Booth
Designer	Jack Curtis
Designer	Marcelo Mariano
Produtor da agência	Jac Benoit
Produtor da agência	Teresa Bayley
Produtor da agência	Ola Stodulska
Produtor da agência	Nadaa Baqui
Digital Artwork	Anna Harju
Agency Account Team	Mike Sutton
Agency Account Team	Rob Feightner
Agency Account Team	Hilary Roberts
Agency Account Team	Violet Karbalaei
Agency Account Team	Eric Kormos
Strategy Team	Tim Hopkins
Strategy Team	Sean Bell
Strategy Team	Heidi Philip
Strategy Team	Vergel Evans
Agência de Mídia	UM
Realizador	Caitlin Cronenberg
Produtor executivo	Lexy Kavluk
Produtor de linha	Jennifer Walker
Director de fotografia	Kris Bonnell
Casting Director	Andrew Deiters
Produtora	Zulubot
Realizador	Barbara Shearer
Production Manager	Jenna Peel
Director de fotografia	James Arthurs
Empresa de produção	Zulubot
Director of Content	Cary Smith
Editor	Marissa Bergougnou
Editor	Jay Baker
Editor	Kaisa Pitsi