McDonald’s Canada - "Grand Openings - Big Mac"

Cossette

Cossette Toronto, Canadá

Prêmios

2532

Marca: McDonald’s Canada
País: Canadá

Anunciante: McDonald’s

Titulo	Grand Openings - Big Mac
Agência	Cossette
Campanha	Grand Openings
Anunciante	McDonald’s
Marca	McDonald’s Canada
Data da primeira Transmissão/Publicação	2021 / 11
Sector Empresarial	Comida
História	It’s long been in McDonald’s Canada’s DNA to deliver feel-good moments or a little “bubble of happiness” to its guests. Grand openings or new and reimagined restaurants provide unique opportunities for McDonald’s to create those moments. To mark these special occasions, Cossette created a series of visuals that embody the playful joy of celebrations. Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item, including the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin. Nine-foot-tall structures were erected using hundreds of balloons—the ultimate symbol of celebration.
Tipo de Mídia	Imprensa e publicações
Director de publicidade	Chuck Coolen
Director de publicidade	Cathy Begley
Director de publicidade	Mélissa Hains
Director de publicidade	Vilma Morlin
Director de publicidade	Jillian Pyper
Director de publicidade	Andréanne Gilbert
Chief Creative Officer	Peter Ignazi
Director executivo criativo	Louis-Philippe Tremblay
Director criativo	Anne-Claude Chénier
Director criativo	Barbara Jacques
Director criativo	Alex Gadoua
Director de arte	Alexandre Jutras
Director de arte	Fabrice Bouty
Redator	François Julien Rainville
Account Manager	Geoff Wilton
Account Manager	Vanessa Audigand
Account Manager	Natalie Azoulay
Account Manager	Philippine Chabran
Produtora	Consulat
Pós produção	Jonathan Kemp
Production Art Director	Maïlis Roy-Lessard