Contact Information

3575 Saint Laurent Boulevard Suite 800
Montréal Québec H2X 2T7
Canadá
Telefone: (+1) 514 281-8901

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Basic Info

Competências Essenciais: Promoção de vendas/ponto de venda, Comunicação institucional, Marcas/desenvolvimento de produto, Embalagem/design

Fundada em: 1991

Empregados: 260

Prêmios: 12

lg2

3575 Saint Laurent Boulevard Suite 800
Montréal Québec H2X 2T7
Canadá
Telefone: (+1) 514 281-8901
Pénélope Fournier

Pénélope Fournier

Partner, General Manager, Montreal

Paul Gauthier

Vice President, Head of Strategy

Telefone: (+1) 514 281 8901

Sylvain Labarre

President

Telefone: (+1) 514 281 8901

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About the Agency lg2

We are the largest independent creative agency in Canada. TO.QC.MTL. Our philosophy: Seize the opportunity. Create another one. Seizing an opportunity is about finding the best strategic, technological and creative solutions to create meaningful connections with consumers and our clients' brands. Creating an opportunity is about anticipating the future neeeds of today's consumer. It's blending experience and instinct to not just do what has been asked, but to push past the ask for solutions that exceed all of our clients' expectations. Our services: strategy, innovation, digital experience, architecture, advertising, content, branding & design, packaging.

Línguas

Inglês, Francês
Filosofia e Vantagens Competitivas

To think like a brand means to instil its equity, essence and promise into the heart and mind of the consumer. It means creating a strong, distinctive and pertinent preference that gives the brand added-value over the long run. To act like a retailer means stepping outside of the agency’s four walls, defending the brand’s positioning and expanding its reach, product by product, market by market, square foot by square foot, every single day.

Each one of our ideas must be big enough and powerful enough to deliver short-term results and long-term brand loyalty. It is the core of this idea that creates the best brand-awareness campaign, the best in-store label and everything else in between. It must win over the consumer from the wheel of their car, their grocery basket or their smartphone screen.

This is how we work. This is how we’ve been doing it for the past 25 years. 

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