McDonald's - "Grand openings"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canadá

139

Titulo	Grand openings
Agência	Cossette Communication-Marketing
Campanha	Grand Openings
Anunciante	McDonald's
Marca	McDonald's
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Restaurantes e comida rápida
História	Inspired by the success of 2021’s Grand openings campaign for McDonald’s Canada, Cossette developed a new series of visuals and a toolkit for franchisees to celebrate the inauguration of new locations and the reopening of renovated restaurants across Canada. The visuals evoke the pleasure of celebrating by displaying a burst of confetti—a universal symbol of joyous occasions. Featured are iconic McDonald’s menu items like the legendary Big Mac, World Famous Fries, McFlurry, and Egg McMuffin.
Tipo de Mídia	Imprensa e publicações
Mercado	Canadá
Director executivo criativo	Anne-Claude Chénier
Director executivo criativo	Alexandre Gadoua
Director executivo criativo	Jason Hill
Director criativo	Alexandre Jutras
Director criativo	Cedric Audet
Redator	François Julien Rainville
Director de arte	Philippe Leblanc
Director de contas	Natalie Azoulay
Product Manager	Catherine Benda
Produtor da agência	Audrey Blackburn
Fotógrafo	Mathieu Lévesque
Cenógrafo	Pascal Brousseau
Produtor	Eliane Sauvé
Lighting	Renaud Lafrenière
Retocador digital	Mathieu Lévesque
BTS	Bruno Destombes
Rigging	Renaud Robert
Director de publicidade	Mélissa Hains
Marketing Specialist	Andréanne Gilbert
Marketing Specialist	Annie Woang