Titulo | Grand Openings - Fries |
Agência | Cossette |
Campanha | Grand Openings |
Anunciante | McDonald’s |
Marca | McDonald’s Canada |
Data da primeira Transmissão/Publicação | 2021 / 11 |
Sector Empresarial | Comida |
História | It’s long been in McDonald’s Canada’s DNA to deliver feel-good moments or a little “bubble of happiness” to its guests. Grand openings or new and reimagined restaurants provide unique opportunities for McDonald’s to create those moments. To mark these special occasions, Cossette created a series of visuals that embody the playful joy of celebrations. Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item, including the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin. Nine-foot-tall structures were erected using hundreds of balloons—the ultimate symbol of celebration. |
Tipo de Mídia | Imprensa e publicações |
Director de publicidade | Chuck Coolen |
Director de publicidade | Cathy Begley |
Director de publicidade | Mélissa Hains |
Director de publicidade | Vilma Morlin |
Director de publicidade | Jillian Pyper |
Director de publicidade | Andréanne Gilbert |
Chief Creative Officer | Peter Ignazi |
Director executivo criativo | Louis-Philippe Tremblay |
Director criativo | Anne-Claude Chénier |
Director criativo | Barbara Jacques |
Director criativo | Alex Gadoua |
Director de arte | Alexandre Jutras |
Director de arte | Fabrice Bouty |
Redator | François Julien Rainville |
Account Manager | Geoff Wilton |
Account Manager | Vanessa Audigand |
Account Manager | Natalie Azoulay |
Account Manager | Philippine Chabran |
Produtora | Consulat |
Pós produção | Jonathan Kemp |
Production Art Director | Maïlis Roy-Lessard |