Ross Neil

Ross Neil

Executive Creative Director at WCRS
London, Reino Unido

Sumário

What does Creating Work People Care about mean to you?
I really believe that people in the UK don't like being sold to. But they do like being entertained. I think we need to apply the filter to all our work “would I stop to engage in that?” and ultimately would that be a rewarding experience? People now have the luxury to skip advertising so making things ever more meaningful to consumers is paramount. So whether it’s making people look at a brand in a different light or reminding them they used to love a brand, we’ve just got to make people stop outside our shop window and press their faces against the glass (and then press like, then tweet, then post, then retweet etc.)

Similar Talent

Eric Grunbaum
Executive Creative Director
TBWA\Media Arts Lab, Los Angeles
Jason Mendes
Executive Creative Director
Saatchi & Saatchi A/S, København K
Joe Staples
Executive Creative Director
Mother Los Angeles
Mike Lear
Executive Creative Director
EP+Co
Jon Gothold
Partner / Executive Creative Director
Amusement Park Brands
Matthew Brink
Copywriter / Executive Creative Director
BBDO New York
Rafael Santamarina
Executive Creative Director
GREY ESPAÑA, Barcelona
Thierry Astier
Executive Creative Director
Grey Paris

Create a free Talent profile and become a member of AdForum

Get Started