Burger King - "Charles III – The Burger King"

Grabarz & Partner

Grabarz & Partner Hamburg, Alemanha

Prêmios

1306

Marca: Burger King
País: Alemanha

Anunciante: Burger King

Titulo	Charles III – The Burger King
Agência	Grabarz & Partner
Campanha	Charles III – The Burger King
Anunciante	Burger King
Marca	Burger King
Data da primeira Transmissão/Publicação	2023 / 4
Sector Empresarial	Restaurantes e comida rápida
História	During his state visit we made King Charles III our brand ambassador and testimonial.We offered him something he's been waiting for over 50 years: a royal crown. We redesigned our most important brand asset - our Burger King cardboard crown - intricately and in every detail, so that it resembled the real St Edwards crown. While the whole world watched the King's state visit, we handed out our crowns to waiting fans. Thanks to our unique design especially for this occasion, everyone loved to wear our crown which made great visuals for PR and Social Media. The grand finale: the handing over of the crown to the monarch. The moment when the king was offered the crown was captured by press and spread on numerous channels around the world and on social media. Burger King became a dominant part of the coverage and Charles became our brand ambassador.
Tipo de Mídia	Promoções e eventos
Comprimento	120 seconds
Chief Creative Officer	Felix Fenz
Chief Strategy Officer	Bastian Goldschmidt
Director executivo criativo	Julijus Rebic
Client Services Director	Wolf Bockelmann
Director de contas	Denise Ewald
Creative / Production	Axel Leyck
Director criativo	Robin Seufert
Director criativo	Nicolas Berg
Director de arte	Nils Strothoff
Motion Design	Johanna Fastenau
Motion Design	Anindito Waskito
Fotógrafo	Tim Schulz
Content Creator	Tim Schulz
Fotógrafo	Tim Gänsler
Content Creator	Tim Gänsler
Creative Services Manager	Christoph Heller
Estrategista	Jacoba Möser
Data	Vincent Wilmink
Data	Andrew Santos
Fotógrafo	Jörg Carstensen