IKEA - "Action Movie"

Grabarz & Partner

Grabarz & Partner Hamburg, Alemanha

3259

Titulo	Action Movie
Brief	To appeal to music,TV, and movie fans, the agency wrote scripts for three popular genres (action film, soap opera and German pop) and jumbled up their words. This resulted in spots as messy as a piece of furniture you try to build by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the Ikea assembly service appeared to put the commercials back in the right order.
Agência	Grabarz & Partner
Campanha	Furniture Assembly. The radio campaign for Ikea.
Anunciante	IKEA
Marca	IKEA
Posted	Novembro 2019
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
História	Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.
Tipo de Mídia	Rádio
Chief Creative Officer	Ralf Heuel
Director criativo	Roman Jonsson
Conceito	Roman Jonsson
Director criativo	Julijus Rebic
Conceito	Julijus Rebic
Account Manager	Dominique Bremer
Estúdio de gravação	Studio Funk GmbH Co KG
Sound Engineer	Torsten Hennings
Casting	Carsten Berlin
Realizador	Torsten Hennings
Realizador	Roman Jonsson
Produtor da agência	Judith Uhrlau
PR Communication Manager	Tobias Vogler
Marketing Manager	Nica Söderlund
Música	kids in a candy store
Compositor	Tobias Burger
Compositor	Julian Prießen
Narrator	Jonas Bergström
Narrator	Caroline Kiesewetter
Narrator	Andreas Torwesten