Julijus Rebic
Executive Creative Director at Grabarz & Partner
Hamburg Area, Germany, Alemanha
TituloTiger
BriefThe design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses. These are the amazing results of a shoot by the blind photographer Pete Eckert, who created pictures of the new VW Arteon using double exposure and light paintings. There was no post-editing.
Agência
Campanha The blind photographer and the new Arteon
Anunciante Volkswagen
Marca Volkswagen Arteon
PostedNovembro 2018
Sector Empresarial Automóveis
História The new Arteon and its design is presented with photos shot by the blind photographer, Pete Eckert.
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Group Creative Director
Director criativo
Director criativo
Redator
Redator
Redator
Redator
Director de arte
Director de arte
Director de arte
Director de arte
Fotógrafo
Produtor da agência
Produtor da agência
Designer gráfico
Designer gráfico
Chief Executive Officer (CEO)
Account Manager
Art Buyer
Estrategista
Estrategista

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