Julijus Rebic
Executive Creative Director at Grabarz & Partner
Hamburg Area, Germany, Alemanha
TituloGerman Pop Hit
BriefRadio a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, tv, and movie fans, we wrote scripts for three popular genres (action film, soap opera, German pop) and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order.
Agência
Campanha Furniture Assembly. The radio campaign for Ikea.
Anunciante IKEA
Marca IKEA
PostedNovembro 2019
Sector Empresarial Utensílios domésticos, decoração e jardinagem
História Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.
Tipo de Mídia Rádio
Chief Creative Officer
Director criativo
Conceito
Director criativo
Conceito
Account Manager
Estúdio de gravação
Sound Engineer
Casting Carsten Berlin
Realizador
Realizador
Produtor da agência
PR Communication Manager
Marketing Manager
Música kids in a candy store
Compositor
Compositor
Narrator
Narrator
Narrator

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