| Titulo | Immunity Charm |
| Agência | McCann, Health |
| Campanha | Immunity Charm |
| Anunciante | Ministry of Public Health |
| Marca | Immunity Charm |
| Posted | Junho 2017 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | Remote areas, illiteracy and a traditional bias against vaccines mean that Afghanistan has a vaccination completion rate of just 50%. Doctors face a lack of immunization history as parents do not maintain vaccination cards. The solution was another Afghan tradition: a beaded bracelet worn by infants to ward off evil forces. The Immunity Charm comprises coloured beads, each bead representing a specific vaccine. For every vaccination given, doctors simply add the corresponding bead to the bracelet. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Comprimento | |
| Chief Creative Officer | Prasoon Joshi |
| National Creative Director | Prateek Bhardwaj |
| Managing Director | Harshit Jain |
| Creative Director | Soumya Shiva Nagabhushan |
| Creative Team Leader | Vaibhava Bhatnagar |
| Creative Resource | Urvashi Das |
| Account Director | Kamya Elawadhi |
| Medical Advisor | Daniel Carucci |
| Advertising Agency | McCann Mumbai |
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