| Titulo | Sweet Change |
| Agência | McCann Mumbai |
| Campanha | Sweet Change |
| Anunciante | PAYTM |
| Marca | PAYTM WALLET |
| Data da primeira Transmissão/Publicação | 2016 / 10 |
| Sector Empresarial | Banca, finanças, lei e seguros |
| Filosofia | We targeted customers who were paying in cash for their day to day transactions but could graduate to Paytm if given a reason. And 'Paytm Sweet Change' candy became one. To redeem the candy's real worth the customer had to download the Paytm app. We were confident once they used Paytm, they will discover its ease and advantage over cash. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Comprimento | |
| Director executivo criativo | Kapil Batra |
| Director executivo criativo | Rohit Devgun |
| Agency Producer | Jeet Kalra |
| Chief Creative Officer | Prasoon Joshi |
| Creative Director | Prateek Bhardwaj |
| Creative Director | Utsav Khare |
| Director de arte | Gourav Verma |
| Redator | Gaurav Sharma |
| Designer | Arpan Kalita |
| Editor | Satish Kataria |
| Collective Art Director | Saurabh Kabra |
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