Dettol - "Dettol Germbursters"

McCann Mumbai

McCann Mumbai Mumbai, Índia

9085

Titulo	Dettol Germbursters
Agência	McCann Mumbai
Campanha	Dettol Germbursters
Anunciante	Reckitt Benckiser
Marca	Dettol
Posted	Mai 2017
Sector Empresarial	Saúde, higiene e produtos farmacêuticos
História	Dettol has been actively encouraging the habit of hand washing in children. The objective was to take this endeavour one step forward. Children don’t wash hands because they find it boring. Therefore, the strategy was to engage them into hand washing, while they have a great time. We identified a place where children are more susceptible to infections – melas (fairs). A huge hit among kids, where they enjoy rides, games and food. But while they play, they pick up germs. Worse, they use dirty hands to eat. So, we chose an activity the kids enjoy – bursting bubbles. We created a soapy solution with Dettol handwash to blow giant bubbles. Every time, they burst them, their hands got soapy. 100 dettol representatives were positioned to help them wash hands. We also created special-edition bubble guns, to take fun and protection to their homes as well.
Tipo de Mídia	Interactive Outdoor Experience
Comprimento	120 seconds
Chief Creative Officer	Prasoon Joshi
Director executivo criativo	Prateek Bhardwaj
Director criativo	Kapil Batra
Director criativo	Rohit Devgun
Redator	Kapil Batra
Redator	Ashish Nath
Redator	Vaibhav Pandey
Director de arte	Musfar Khan
Designer	Chandan Kumar
Produtora	Collective Art Pvt Ltd
Realizador	Saurabh Kabra
Produtor executivo	Anita Sharma
Editor	Satish Kataria