River Island - "Unleash your vibe"

St. Luke’s Communications

St. Luke’s Communications London, Reino Unido

3780

Marca: River Island
País: Reino Unido

Anunciante: River Island

Titulo	Unleash your vibe
Agência	St. Luke’s Communications
Campanha	Unleash your vibe
Anunciante	River Island
Marca	River Island
Data da primeira Transmissão/Publicação	2021 / 4
Sector Empresarial	Vestuário
Filosofia	After months of lockdown River Island, one of the UK’s most well loved high-street retailers, has unveiled a new campaign created by St. Luke’s, to launch its spring/summer collection. ‘Unleash your vibe at the River Island’ is an unapologetic call for us all to follow our desires this coming summer season and let our true selves shine, after a year of being cooped up indoors. The campaign features four women throwing off the shackles of lockdown in a celebration of liberation and friendship reminding us of the glorious fun we’ve been missing. From hugging each other in the foyer of an opulently decorated hotel, to having a knockabout on a tennis court, getting to grips with riding a classic chopper and poolside frolics, after the months most of us have spent in jersey leisurewear, the clothes featured are equally liberated – gorgeous colours, pretty prints and frivolous frills all designed to bring us joy. The campaign goes live on 29 April and runs for 6 weeks on video-on-demand in 30- and 20-second versions and on social channels. The photography from the campaign will run across all River Islands owned channels: website, emails and DM. It is the first major campaign created by St Luke’s for the brand.
Tipo de Mídia	Interatividade
Comprimento	30 seconds
Chief Creative Officer	Al Young
Director executivo criativo	Richard Denney
Director de arte	Laura Stevens
Redator	Claire Wombwell
Produtor da agência	Chloe London
Print Producer	Daniel Moorey
Print Producer	Andrew Thorne
Planeador estratégico	Adele Aitchinson
Diretor dos Negócios	Lara Poole
Director de contas	Ashley Box
Account Manager	Hope Shooter
Produtora	RSA
Realizador	Marie Schuller
Fotógrafo	Marie Schuller
Social Director	GREG BARNES
Produtor	Nick Ferguson
Director de fotografia	Jake Scott
Pós produção	No8
Post-production Producer	Emma Shuter
Music Supervision	Native Music
Media	Manning Gottlieb