| Titulo | Zoom by Ocado |
| Agência | St. Luke’s Communications |
| Campanha | Zoom by Ocado |
| Anunciante | Ocado |
| Marca | Ocado |
| Data da primeira Transmissão/Publicação | 2022 / 6 |
| Sector Empresarial | Compras online e comércio electrónico |
| Filosofia | Ocado Retail, the world’s largest dedicated online grocery retailer, is launching its new advertising campaign for Zoom by Ocado the rapid grocery delivery service, which will appear until 18 September 2022. The new 360o campaign, devised by St Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area. The 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chillies)”; to “something to make your porridge less bland (raspberries)”. The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.” Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Director de publicidade | George Dean |
| Director de publicidade | Zoe Hannah |
| Director de publicidade | Jess Ely |
| Chief Creative Officer | Alan Young |
| Creative Partner | Julian Vizard |
| Equipa criativa | Alexandria Bailey |
| Equipa criativa | Joaquín Olascoaga |
| Head of Photography & Illustration | Daniel Moorey |
| Produtor da agência | Dee Antoniou |
| Agency Planner | Tara Ellis |
| Diretor dos Negócios | Rosie Gilligan |
| Director de contas | Chloe Boothby |
| Executivo de contas | Hettie Shirtcliffe |
| CG Artist | Richard Green |
| Produtora | Loop Corp |
| Realizador | Richard Green |
| Pós produção | Richard Greenwood |
| Sound Designer | Chris Southwell |
| Pós produção | Bubble TV |
| Designer | Peter Mould |
| Media planning/buying | Pintarget |
| Senior Client Executive | Ginny Childs |
| Client Director | Vanessa Lenton |
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