ING Bank - "The Next Rembrandt"

J. Walter Thompson Amsterdam

J. Walter Thompson Amsterdam Amsterdam, Países Baixos

Prêmios

53897

Marca: ING Bank
País: Países Baixos

Anunciante: ING Group

Titulo	The Next Rembrandt
Agência	J. Walter Thompson Amsterdam
Campanha	The Next Rembrandt
Anunciante	ING Group
Marca	ING Bank
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	How can a bank make the world stop and take notice of its innovative approach? If it’s ING, it capitalises on its sponsorship of Dutch arts and culture and teams up with technology experts to unveil a new “Rembrandt” painting – 347 years after the artist’s death. Using a series of algorithms derived from Rembrandt’s original works, the bank produced a 3D printed masterpiece in the style of the famed Dutch artist. An online film, accompanied by a 20-minute documentary, launched a global conversation around the fading boundaries between technology and humanity.
Tipo de Mídia	Case Study
Comprimento	261 seconds
Mais Informações	www.nextrembrandt.com
Produtora	New Amsterdam Film Company
ECD / Concept	Bas Korsten
Conceito	Robert Nelk
Conceito	Mark Peeters
Creative ARt	Güney Soykan
Redator	Bas Korsten
Redator	Kasia Haupt Canning
Tech Lead	Emanuel Flores
Designer	Vinesh Gayadin
Digital Director	Jesse Houweling
Estrategista	Agustín Soriano
Developer	Morris Franken
Developer	Ben Haanstra
3D Artist	Andre Ferwerda
Editor	Tim Arnold
PR manager	Jessica Hartley
Brand Manager	Elisah Boektje
Screen Producer	Frederique van der Hoeven
Screen Producer	Mariska Fransen
Print Producer	Chariva Geurts
Animations	Kreukvrij
Special Advisor	Jeroen van der Most
Realizador	Juliette Stevens
Produtor executivo	Sander Verdonk
DIRECTOR SMALL AND MIDMARKET BUSINESS	Ron Augustus
MICROSOFT AZURE LEAD	Erik-Jan van Vuuren
PRODUCT MARKETING MANAGER	Niels Lohuis
CORPORATE COMMUNCIATION MANAGER	Yvette Lansbergen
Marcom Manager	Eva de Vries
Solution Architect	Ruben Pool