EKN - "Designed In Bangladesh. Made in Europe."

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Alemanha

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812

Esse anúncio faz parte da Coleção ACT Responsible

Marca: EKN
País: Alemanha

Anunciante: EKN Footwear

Titulo	Designed In Bangladesh. Made in Europe.
Brief	The fashion industry's traditional model often exploits the Global South, especially marginalizing female talent. "Designed in Bangladesh. Made in Europe," a collaboration between visionary female designer Rokaiya Ahmed Purna and Ekn Footwear, stands as a beacon for change, emphasizing gender equity and ethical fashion. Determined to spotlight Rokaiya's unmatched creativity, we sought to overturn biases concerning design origin and innovation. The campaign's impact was undeniable: a 300% increase in sales, global engagement spanning over 140 million people. Rokaiya rapidly gained recognition, becoming an influential Asian role model. Each sale bolsters and amplifies female Bangladeshi creatives, offering them an international stage. In sum, this isn't merely a sneaker—it's a revolutionary step towards a world that values talent, regardless of gender or borders. The campaign's success was evident through increased awareness, engagement, and support from the community, reaffirming the significance of its message and the impact it made.
Agência	Accenture Song (formerly Kolle Rebbe)
Campanha	Designed in Bangladesh. Made in Europe.
Anunciante	EKN Footwear
Marca	EKN
Data da primeira Transmissão/Publicação	2023 / 1
Sector Empresarial	Calçado Desportivo
História	Challenging fashion's exploitative norms, our "Designed in Bangladesh. Made in Europe." sneaker, by Rokaiya Ahmed Purna and Ekn Footwear, reinvents the supply chain. This initiative not only celebrates global creativity but ensures that profits support Bangladeshi creatives. A transformative step towards ethical fashion, celebrating overlooked talent.
Tipo de Mídia	Case Study
Managing Diretor	Noel Klein-Reesink
Director criativo	Marek Bäuerlein
Product Design	Rokaiya Ahmed Purna
Director executivo criativo	Martin Terhart
Executive Design Director	Marcel Krempin
Group Creative Director	Alexander Grapp
Creative Lead	Alexander Grapp
Director criativo	Felix Zielke
Creative Lead	Felix Zielke
Account Manager	Anton Kröger
Account Manager	Kea Jacobs
Account Manager	Olga Baiz
Account Manager	David Giesen
Designer	Jakob Reinhard
Designer	Mitja Schneehage
Designer	Julia Fiedler
Redator	Sofia Christidou
Redator	Lorenz Ritter
Redator	Rasesh Patkar
UX Designer	Emma Paraschiakou
PR manager	Jessica Hartley
PR manager	Ruth van Doornik
Produtor da agência	Jan Elo
Produtor da agência	Jan-Ole Brendel
Pós produção	Ole Brand
Director de fotografia	Alexander Hildenberg
Motion Design	Falko Tilgner
Sound Engineer	Klaas Nocken
Art Buyer	Alice Feja
Produtora	27 Kilometer Entertainment GmbH
Creative Producer	Leonard Witte
Sound Engineer	Kian Djalili
Pós produção	Dorothe Preut
Colorist	Julian Wildner
Editor	Dominik Schacht
Editor	Hans Hartmann
Editor	Michael Eilers
Produtora	Filmstation Production
Produtor	Safat Chowdhory
Realizador	Sajeed Sarwar
Director de fotografia	Monzur Anik
Managing Diretor	Simon Heeger
Managing Diretor	Christian Vorländer
Compositor	Christoph Körner
Art Producer	Stephan Gerlach