Otrivin - "Pollution Pencils"

Wunderman Thompson

Wunderman Thompson Singapore, Cingapura

Prêmios

610

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Otrivin
País: Cingapura

Anunciante: Haleon

Titulo	Pollution Pencils
Brief	The Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country.
Agência	Wunderman Thompson
Campanha	Pollution capture pencils
Anunciante	Haleon
Marca	Otrivin
Data da primeira Transmissão/Publicação	2022 / 11
Sector Empresarial	OTC - Medicina tradicional
História	Otrivin, belongs to a group of medications called nasal decongestants. It is used in a nasal spray and drops for the relief of symptoms of nasal congestion.Otrivin is on a mission to help every child breathe better. Since 2021, our worldwide ‘Actions to Breathe Cleaner’ campaign has launched a series of initiatives to mitigate the impact air pollution has on children.
Tipo de Mídia	Case Study
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Director criativo	Aarti Nichlani
Chief Creative Officer	Mateusz Mroszczak
Director executivo criativo	Jon Loke
Director criativo	Gerald Chue
Director assistente criativo	Tulika Shanker
Director de arte	Nuttawee Pisanprechatam
Realizador	Shamik Sen Gupta
PR Director	Jessica Hartley
Estrategista	Jessica Hartley
Digital Director	Imagem Global-Marketing
Global Business Director	Hanna Essinger
Produtor executivo	Kimie Ong
Music Director	Eduardo Karas
Web Programmation	Eduardo Karas
Director de arte	Ee Min Goh
Illustrator	Gautam Dutta
Produtor	Danny V Lobo
Account Manager	Vanessa Mafra
Produtor executivo	Vanessa Mafra