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Jessica Hartley
Jessica Hartley
Head of PR at J. Walter Thompson Amsterdam
Amsterdam, Países Baixos
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TituloThe Mammoth Meatball (133s)
BriefVow is on a mission to break the status quo of food by challenging the way we think about how we produce and consume food and highlighting how cultured meat is cruelty-free and can reduce environmental impacts.The woolly mammoth is a symbol of loss and what drastic impact climate change can have. Could this giant become a beacon of hope for the future of food? The mammoth meatball was created by starting from the DNA of the extinct woolly mammoth (over 20 billion cells were used to create the meatball!).We sparked hope by making the seemingly impossible happen. And turned what is no longer here, into an icon of today: a meatball. A popular dish for people all over the world.
Agência
Campanha Mammoth Meatball
Anunciante Vow
Marca Vow
Data da primeira Transmissão/Publicação 2023 / 3
Sector Empresarial Indústria
História Vow is a diverse, cross-functional team of innovators, engineers, scientists, artists and most importantly, foodies! We’re reinventing food from the ground up to make it more delicious and sustainable for everyone.
Tipo de Mídia Case Study
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Academic Researcher
Academic Researcher
Advisor
Advisor
Global Chief Creative Officer
Regional Chief Creative Officer
Creative Concept Team
Creative Concept Team
Creative Concept Team
Director de arte
Global Account Leader
Account Manager
Co-founder / CEO
Realizador
Editor
Production Creative
1st AD
Produtor executivo
Produtor
Director de fotografia
Focus Puller
2nd AC
Gaffer
Best Boy
Set Dresser
Production Assistant
Cameraman event
National Head of Production
Senior Producer
2nd Unit Director
Director de fotografia
Camera Assistant
Sound Recordist
Chief Creative Officer
Food Creative
Audio Director and Composer
Sound Engineer
Project Manager
Director executivo criativo
Chefe de produção
Produtor
Animação
Animação
Colorist
3D Supervisor
3D Supervisor
3D Artist
3D Artist
3D Artist
3D Animation
VFX Artist
VFX Artist
Food Photographer
Event Photographer
Global PR lead
Global Chief Creative Officer
EVP, PR
Web designer
Web designer
Web Developer
Web Developer
Culinary advisor
Bioengineer advisor
Professor of Molecular Biology
Food Inventor
Technical Delivery Manager
Redator
Designer

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