THE WARMER SIDE OF TECHNOLOGY WAS ON SHOW WITH INNOVATIONS THAT AIDED ACCESSIBILITY AND EVEN SAVED LIVES. PLUS, A JOYFUL FILM.
Rivals Microsoft and Apple duked it out at the top of the ranking with Microsoft grabbing the most awarded campaign for “Changing The Game”, by McCann New York, for the Xbox. The game changer? Making the device more accessible for kids with disabilities – and making a beautiful film about it.
Despite that, Apple was the most awarded brand in this sector because it had four ads in the top ten – starting at number two with “Bounce”, its jazzy, literally uplifting film. Apple’s success bounced TBWA\Media Arts Lab to the top of the most awarded agency list, too.
But this was not a game for just two players. Also in the top five were Tinder with the interactive adventure “Swipe Night” from 72andSunny, Samsung with “BACK2LIFE” from Cheil China – showing gamers a life-saving first aid technique – and finally Wavio’s “See Sound” device, from Area 23, which visually alerts the deaf to sounds in their homes. Further down the ranking, Amazon, Spotify and Facebook completed the list of tech superstars with multi-awarded campaigns.
Rivals Microsoft and Apple duked it out at the top of the ranking with Microsoft grabbing the most awarded campaign for “Changing The Game”, by McCann New York, for the Xbox. The game changer? Making the device more accessible for kids with disabilities – and making a beautiful film about it.
Despite that, Apple was the most awarded brand in this sector because it had four ads in the top ten – starting at number two with “Bounce”, its jazzy, literally uplifting film. Apple’s success bounced TBWA\Media Arts Lab to the top of the most awarded agency list, too.
But this was not a game for just two players. Also in the top five were Tinder with the interactive adventure “Swipe Night” from 72andSunny, Samsung with “BACK2LIFE” from Cheil China – showing gamers a life-saving first aid technique – and finally Wavio’s “See Sound” device, from Area 23, which visually alerts the deaf to sounds in their homes. Further down the ranking, Amazon, Spotify and Facebook completed the list of tech superstars with multi-awarded campaigns.
Most awarded
campaigns, brands &
agencies in
Tech in
2020
Most awarded
campaigns, brands and
agencies in
Tech in
2020
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Apple |
| 2 |  |
Microsoft |
| 3 |  |
Samsung |
| 4 |  |
Tinder |
| 5 |  |
Wavio |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
TBWA\Media Arts Lab, Los Angeles |
| 2 |  |
McCann New York |
| 3 |  |
72andSunny, Los Angeles |
| 4 |  |
Cheil China, Beijing |
| 5 |  |
Area 23, An IPG Health Company, New York |
Watch
1. XBOX / Changing the game
| Titulo | Changing the game |
| Agência | McCann New York |
| Campanha | Changing the game |
| Anunciante | Microsoft XBOX |
| Marca | XBOX |
| Data da primeira Transmissão/Publicação | 2019 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| História | As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Produção de som | Sonic Union |
| Production Company | Hungry Man |
| Corporate Vice President of Brand | Kathleen Hall |
| GM, Global Advertising | Deanna Singleton |
| Director, Global Advertising | Stacey Terrien |
| Director de publicidade | Ron Schott |
| Director de publicidade | Hannah Westing |
| Director de publicidade | Jenny Leahy |
| Director de publicidade | Veronica Mao |
| Director de publicidade | James Shields |
| Brand Manager | Craig McNary |
| Chief Creative Officer | Sean Bryan |
| Director executivo criativo | David Banta |
| Director assistente criativo | Will Montgomery |
| Director assistente criativo | Martha West |
| Senior Art Director | Julie Koong |
| Redator | David Cappolino |
| Creative technologist | Alicia Foor |
| Business Leader | Kevin Nelson |
| Executive Account Director | Tina Galley |
| SVP, group account director | Rosemary Calderone |
| Director de contas | Pat Six |
| Supervisor de conta | Kyle Ross |
| Chief Communications Officer | Jeremy Miller |
| EVP Global Strategy Director | Joanna Schwab |
| SVP, Group Strategy Director | Eldad Heilweil |
| Director of Social Strategy | Jordan Berger |
| Head of Integrated Production | Carolyn Johnson |
| Produtor | Rebecca Magner |
| SVP Director of project Management | Stella Warkman |
| Project Manager | Jessica Jacobson |
| SVP Executive Music Producer | Eric Johnson |
| Music Business Manager | Sam Belkin |
| Business Manager | David Halberstadt |
| Realizador | Bryan Buckley |
| 2nd Unit Director | Alex Gorosh |
| Produtor executivo | Mino Jarjoura |
| Produtor executivo | Caleb Dewart |
| Produtor executivo | Kevin Byrne |
| Produtor executivo | Dan Duffy |
| Produtor | Matt Lefebvre |
| Associate Producer | Peter Bunstein |
| Assistant Director | Pierre Cailliarec |
| DP | Scott Henriksen |
| Empresa de produção | Rock Paper Scissors NY |
| Editor | Damion Clayton |
| Assistant Editor | Alexandra Debricon |
| Managing Editor | Eve Kornblum |
| Editorial Producer | Lisa Barnable |
| Craft, Editor | Mike Distelkamp |
| Craft, EP | Karen Hennegan |
| Craft, Producer | Lane Karas |
| Craft, Producer | Michael Berkman |
| Craft, Producer | Russell Greene |
| Craft, Assistant Editor | John Gerardi |
| Craft, Color | Benny Karas |
| Craft, Flame Artist | David Sullivan |
| Craft, Audio Mix | Brian Losch |
| Flame Producer | Barbara Kontarovich |
| Flame Artist | Edward Reina |
| Flame Assistant | Sydney Botie |
| Colorização | Sofie Borup |
| Produção musical | JSM Music |
| Compositor | Joel Simon |
| Compositor | Jason Krebs |
| Executive Music Producer | Jeff Fiorello |
| Sound Engineer | Michael Marinelli |
| Produtor de som | Justine Cortale |
2. Apple / Bounce
| Titulo | Bounce |
| Agência | TBWA\Media Arts Lab |
| Campanha | Bounce |
| Anunciante | Apple |
| Marca | Apple |
| Data da primeira Transmissão/Publicação | 2019 / 7 |
| Produto | Wireless charging airpods |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Pulse Films |
| Realizador | Oscar Hudson |
| Pós produção | Framestore |
| Director de arte | Saulo Mohana |
| Redator | Imen Soltani |
| Director criativo | Robbin Ingvarsson |
| Director criativo | Kako Mendez |
| Group Creative Director | Arnau Bosch |
| Group Creative Director | Greg Greenberg |
| Produtor executivo | Randall Pomeroy |
| Produtor executivo | Darren Foldes |
| Chief Creative Officer | Brent Anderson |
| Senior Producer | Ian Kelly |
3. Tinder / Swipe Night
| Titulo | Swipe Night |
| Agência | 72andSunny |
| Campanha | Swipe Night |
| Anunciante | Tinder |
| Marca | Tinder |
| Posted | Abril 2020 |
| Sector Empresarial | Outros serviços online |
| História | With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Executive Officer (CEO) | Elie Seidman |
| Chief Marketing Officer (CMO) | Jenny Campbell |
| Chief Communications Officer | Jenny McCabe |
| Sr. Director | Amy Wiedemann |
| Integrated Marketing | Amy Wiedemann |
| Product Lead | Kyle Miller |
| Product Designer | Stephanie Liang |
| Sr. Product Designer | Brooke Hollabaugh |
| Lisa Cai | |
| Engineering Lead | Josh Gafni |
| Sr. Counsel | Laura Michel |
| Chief Creative Officer | John Boiler |
| Chief Creative Officer | Glenn Cole |
| Director executivo criativo | Matt Murphy |
| Designer | Frank Dresmé |
| Sr. Designer | Marcus Yuen |
| Sr. Writer | Reilly Baker |
| Designer | Stephanie Morgan |
| Designer | Sara Meinecke |
| Redator | Emilie Abel |
| Jr. Designer | Cameron Cartwright |
| Jr. Writer | Sydnie Johnson |
| Kate Morrison | |
| Sr. Film Producer | Leah Karabenick |
| Produtor | Brooke Casler |
| EP Interactive | Andrew Abraham |
| Director of Partnerships and Legal | Rebecca Williams |
| Partnerships and Legal Director | Charissa Kinney |
| Partnerships and Legal Sr. Manager | Christopher Profeta |
| Partnerships and Legal Jr. Manager | Tasha Wong |
| Executive Strategy Director | Kelly Schoeffel |
| Sr. Strategist | Miné Cakmak |
| Sr. Communications Strategist | Kimber Bowman |
| Sr. Social Strategist | Matt Augustin |
| Jr. Strategist | Zach Wright |
| Brand Director | Shannon Reed |
| Brand Manager | Brittany Allen |
| Brand Manager | Alise Murray |
| Executive Art Producer | Ali Berk |
| Art Producer | Juanita Valencia |
| Produtora | M ss ng P eces |
| Realizador | Karena Evans |
| Director of Immersive ECD | Mike Woods |
| Founder | Ari Kuschnir |
| Managing Partner | Ari Kuschnir |
| Managing Partner | Kate Oppenheim |
| Managing Partner | Brian Latt |
| Executive Producers | Edward Grann |
| Executive Producers | Dave Saltzman |
| Producer | Jason Reif |
| Chefe de produção | Rebecca Davis |
4. Samsung / BACK2LIFE
| Titulo | BACK2LIFE |
| Agência | Cheil China |
| Campanha | BACK2LIFE |
| Anunciante | Samsung |
| Marca | Samsung |
| Data da primeira Transmissão/Publicação | 2019 / 5 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| Filosofia | For Samsung’s 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people acquire CPR skills: BACK2LIFE. In this campaign, Cheil cooperated with Blood River, which is one of China's most famous MOBA(Multiplayer Online Battle Arena) game platform, and hacked in this game to get gamers to learn life-saving CPR. In China, less than 1% know how to perform CPR*. The BACK2LIFE campaign, created jointly by Cheil PengTai and Cheil Worldwide Hong Kong, aimed to solve this problem. Even though it’s a matter of life-and-death, most people only realize the importance of CPR when they’re faced with death. On the other hand, China is the world's largest game market. Therefore, the virtual moment of death in the game can be the best time for young people to get CPR training. When gamers lost their lives in the game, they unexpectedly found out that CPR can revive their role. After several times of virtual deaths in the game, the game player repeatedly receives training for CPR. That means, the more they play, the more CPR training they get. During the two-week hijack in the Samsung Galaxy Store, over 3 million gamers performed CPR training to bring their characters back to life. This fun and easy way to learn CPR skills has effectively promoted the popularity of CPR in China. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director criativo | Kimmy Liu |
| Director criativo | Paul Chan |
| Director criativo | Wilson Ang |
| Director de arte | Kimmy Liu |
| Director de arte | Ting Yu |
| Director de arte | Qin Tian |
| Director de arte | Xue Li |
| Director de arte | Yining Yin |
| Redator | Paul Chan |
| Redator | Wilson Ang |
| Account Director | William An |
| Account Director | Cherry Lan |
| Director/Production co. | BigFish |
5. Wavio / See Sound
| Titulo | See Sound |
| Agência | Area 23, An IPG Health Company |
| Campanha | See sound |
| Anunciante | Wavio |
| Marca | Wavio |
| Posted | Junho 2019 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Chief Creative Officer | Tim Hawkey |
| Group Creative Director | Chris Bernesby |
| Director criativo | Joe Capanear |
| Director de arte | Kristen Bell |
| Redator | Corinne Feight |
| Director de arte | Evan Schmidt |
| Fotógrafo | Chris Hamilton |
| Pós produção | Rob Gorrell |
| Director de contas | Kristen Braun |
| Developer | Aaron Stack |
| Technology Director | Bill Hanff |
| Integrated Producer | Jane Kim |
| Design de imagens | Kenny Yee |
| Planeador | Tyler Carroll |
| User Experience Architect | Peter Guirguis |
| Chief Executive Officer (CEO) | Greyson Watkins |
| Chief Operations Officer | Spencer Montan |
| Chief People Officer | Brandon Marin |
| Produtor da agência | Elan Schoonmaker |
6. Xbox / Microsoft / The Birth of Gaming Tourism
| Titulo | The Birth of Gaming Tourism |
| Agência | McCann London |
| Campanha | The Birth of Gaming Tourism |
| Anunciante | Microsoft |
| Marca | Xbox / Microsoft |
| Posted | Abril 2020 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| História | Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Produtora | Fire without Smoke |
| Produtora | Momentum |
| Produtora | Clockwork |
| Produtora | Attention Seekers |
| Chief Creative Officer McCann UK and Co President | Rob Doubal |
| Chief Creative Officer McCann UK and Co President | Laurence Thomson |
| Director executivo criativo | Jamie Mietz |
| Director executivo criativo | Sanjiv Mistry |
| Redator | Jim Nilsson |
| Director de arte | Jacob Bjordal |
| Senior Planner | James Appleby |
| Senior Planner | Fanni David |
| Planeador | Thomas Keane |
| Designer | Matthew Thomas |
| Designer | Nazima Motegheria |
| Project Manager | Clare Prager |
| Project Manager | Anna Curtis |
| Chief Creative Officer | Rob Smith |
| Managing Partner | Sailesh Jani |
| Senior Account Director | Nicole Robinson-Spaude |
| Director de contas | Lynne Carter |
| Director de contas | Andrew Wynn |
| Senior Account Manager | Robert Stockton |
| Senior Account Manager | Conor Lloyd |
| Senior Account Manager | Anastasia Imam |
| Account Manager | Lucy Manning |
| Executivo de contas | Eloise Thompson |
| Chief Production Officer EMEA | Sergio Lopez |
| Lead Executive Producer | Sophie Chapman-Andrews |
| Produtor executivo | Kin-man Ly |
| Producer | Alex Dougan |
| Junior Producer | Harvey Winter |
| Producer | Jeremy Reichman |
| Print Producer | Liam White |
| Producer | Angelo Tsolka |
| Art Buyer | Pam Oskam |
| Art Buyer | Julie Hughes |
| Studio Imaging Director | john martin |
| Senior Retoucher | Rob McDonald |
| Senior Editor | Matt Dollings |
| Senior Editor | Paul Jenkinson |
| Editor | Sabina Dallu |
| Creative Researcher | Holly Webster |
| Print Studio Manager | Robbie Maynard |
| Creative technologist | Tai Smith |
| Fotografia / Illustration | Duncan Harris |
| Fotografia / Illustration | Josh Taylor-Dadds |
7. Apple Ipad / Apple at work: the underdogs
| Titulo | Apple at work: the underdogs |
| Agência | Apple |
| Campanha | Apple at Work |
| Anunciante | Apple |
| Marca | Apple Ipad |
| Posted | Junho 2019 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| Tipo de Mídia | Viral |
| Comprimento | |
| Produtora | Smuggler |
| Editor | Neil Smith |
| Realizador | Mark Molloy |
| Director criativo | Alan Buchanan |
| Producer | Travis Huntington |
8. Amazon / Before Alexa
| Titulo | Before Alexa |
| Agência | Droga5 |
| Campanha | Before Alexa |
| Anunciante | Amazon |
| Marca | Amazon |
| Posted | Abril 2020 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| Tipo de Mídia | Outros |
| Comprimento | |
| Global Executive Creative Director | Simon Morris |
| Campaign Lead | Nick Gesualdi |
| Project Manager | Nicole Jue |
| Chief Creative Officer | David Kolbusz |
| Group Creative Directors | Shelley Smoler |
| Group Creative Directors | Raphael Basckin |
| Director criativo | Matt Hubbard |
| Lead Writer | Matt Hubbard |
| Produtor da agência | Rachel Hough |
| Produtor de linha | Manon Rees. |
| Joint Managing Director | Heather Cuss |
| Director de contas | Max Levine |
| Diretor de Estratégia | Damien Le Castrec |
| Diretor de Estratégia | Achim Schauerte |
| Contributing Writers | Dave Wigglesworth |
| Contributing Writers | Ed Redgrave |
| Contributing Writers | Teddy Souter |
| Frazer Price | Ethan Bennett |
| Frazer Price | Cecile Robertshaw |
| Produtora | Somesuch x Revolver |
| Produtora | Will O'Rourke |
| Realizador | Steve Rogers |
| Managing Diretor | Seth Wilson |
| Produtor executivo | Seth Wilson |
| Producer | Lee Groombridge |
| Production Manager | Luke Thornton |
| Director de fotografia | Emmanuel Lubezki |
| Designer de produção | K.K. Barrett |
| Costume Designer | Hannah Edwards |
| Costume Designer | Jennifer Johnson |
| Makeup | Jemma Carballo |
| Makeup | Brenna Bash |
| Production Service | Unit Sofa |
| USA Celebrities | Tom Player @ Platinum Rye |
| UK Celebrity | Talent Republic |
| Edit | The Quarry |
| Editor | Jonnie Scarlett |
| Producer | Tor Adams |
| Pós produção | Cameron Gray The Mill |
| Produtor executivo | Misha Stanford-Harris |
| Senior Producer | Angela Toner |
| Post Production Creative Directors | Dan Williams |
| Post Production Creative Directors | Mike Chapman |
| 2D Lead Artist | John Thornton |
| 3D Lead Artist | Mike Chapman |
| 3D Lead Artist | Finlay Crowther |
| Finish Artist | Adam Maynard |
| Matte Painting | Sachin Dhapudkar Srinivas |
| Design de imagens | Laurie Estampes |
| Design de imagens | Nick Smalley |
| Design de imagens | Sauce Villas |
| Design | Freya Barnsley |
| Design | Kwok Lam |
| Colour | MPC |
| Colorist | Jean-Clément Soret |
| Colour Producer | Ellora Soret |
| Som | String and Tins String and Tins |
| Mix | Will Cohen |
| Mix | Lawrence Kendrick |
| Mix | Jim Stewart |
| Producer | Eimear Ní Ghuaire |
| Music Clearances | Amazon |
| Compositor | Soundtree Music |
| Compositor | Joel Hartman |
| MD | Jay James |
| Produtor | Jay James |
| Director de media | Initiative |
10. Apple / Wonderful Tools
| Titulo | Wonderful Tools |
| Agência | BUCK + TBWA\Media Arts Lab |
| Campanha | Wonderful Tools |
| Anunciante | Apple |
| Marca | Apple |
| Posted | Abril 2020 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| Tipo de Mídia | Outros |
| Comprimento | |
| Design Firm | BUCK + TBWA\Media Arts Lab |
| Agency | TBWA\Media Arts Lab |
| Director de media | OMD |
| Director executivo criativo | Ryan Honey |
| Produtor executivo | Emily Rickard |
| Director criativo | Jenny Ko |
| Producer | Sunny Sattari |
| Equipa criativa | Daniel Coutinho |
| Design de imagens | Esteban Esquivo |
| Chief Creative Officer | Brent Anderson |
| Director executivo criativo | Brian O'Rourke |
| Group Creative Director | Greg Greenberg |
| Director criativo | Robbin Ingvarsson |
| Director criativo | Paul Wysocan |
| Director de arte | Kim Nguyen |
| Produtor executivo | Randall Pomeroy |
| Account Manager | Liz Taylor |
| Account Manager | Jake Tucker |
| Account Manager | Will McPherson |
11. Samsung / Ad-within-an-ad-within-an-ad (Film Case)
| Titulo | Ad-within-an-ad-within-an-ad (Film Case) |
| Agência | adam&eveDDB |
| Campanha | Ad-within-an-ad-within-an-ad |
| Anunciante | Samsung |
| Marca | Samsung |
| Data da primeira Transmissão/Publicação | 2019 / 11 |
| Sector Empresarial | Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios |
| Filosofia | To promote the Samsung QLED TV, adam&eveDDB knew it had to stand out from the black-box category clutter. So it partnered with Netflix, Aviation Gin, and the undisputed king of social, Ryan Reynolds, to create a social film, specifically created for the meta world of the internet: the world’s first ad-within-an ad-within-an-ad. The social film dropped on Twitter and was promptly retweeted by Ryan, Netflix and Aviation Gin, promptly blowing up the internet at large, and resulting in category-leading sales in the run up to Black Friday. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director criativo | Jordy Molloy |
| Director criativo | Toby Kennedy |
| Redator | Toby Kennedy |
| Director de arte | Jordy Molloy |
| Managing Diretor | James Rowe |
12. Samsung – galaxy s10 / Galaxy Graffiti
| Titulo | Galaxy Graffiti |
| Agência | Cheil Worldwide |
| Campanha | Galaxy Graffiti |
| Anunciante | Samsung |
| Marca | Samsung – galaxy s10 |
| Posted | Julho 2020 |
| Sector Empresarial | Telemóveis e pagers |
| Tipo de Mídia | Interactive Outdoor Experience |
| Comprimento | |
| Mercado | Canadá |
| Empresa de design | Tangible Interaction |
| Empresa de design | SUUM PROJECT |
| Digital Agency | Black Trax |
| Produtora | DESIGN MONSTER |
| Designer | So Yeon Yoo |
| Designer | Seungtae Kim |
| Designer | Andrea Buttarini |
| Artista digital | Conrad Sly |
| Produtor | Sunhee Kang |
| Produtor | Hyun Young Doo |
| Produtor | Soyeon Soyeon Kim |
| Produtor | Mark Olson |
| Director criativo | Jungmin Ma |
| Director criativo | Hakkyun Choi |
| Director criativo | Alex Beim |
| Director executivo criativo | Jong-Hee Yoo |
| Director executivo criativo | Simon Chong |
| Creative technologist | Kyong Sub Do |
| Designer | Seung Hyun Kim |
| Designer | Su Bin Lee |
| Programador | Karl Kim |
| Programador | Cristian Gonzalez |
| User Experience Designer | Heejin Jung |
| User Experience Designer | Minsu Kim |
| Account Management Team | Tae Kyung Kim |
| Account Management Team | Sehee Kim |
| Account Management Team | Wooseok Ko |
13. Spotify / The Decade Wrapped (Film Case)
| Titulo | The Decade Wrapped (Film Case) |
| Titulo (língua original) | Your 2019 Wrapped |
| Agência | Spotify In-House |
| Campanha | 2020 Wrapped |
| Anunciante | Spotify |
| Marca | Spotify |
| Data da primeira Transmissão/Publicação | 2019 |
| Sector Empresarial | Serviços de diversão e lazer online |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Agência de Mídia | UM Worldwide |
| Produtora | Motion Theory |
| Director de arte | Chelsea Alburger |
| Redator | Chris Monk |
| Redator | James Aviaz |
| Redator | Colette McIntyre |
| Redator | Gabrielle Westfield |
| Designer | William Oswin |
| Produtor | Belinda Lopez |
| Produtor | Lauren Keller |
| Produtor | Jenna Allchin |
| Produtor | Annie Dietz |
| Produtor | Ian Graetzer |
| Produtor | Karen Chang |
| Produtor | Kenzie Tankersley |
| Produtor | James W. Lee III |
| Group Creative Director | Dan Brill |
| Group Creative Director | Rasmus Wangelin |
| Director executivo criativo | Alex Bodman |
| Estrategista | Zach Pentel |
| Estrategista | Nathan Doiev |
| Equipa criativa | Jill Menor |
| Equipa criativa | Bruno Luglio |
| Equipa criativa | Kathryn Kvas |
| Equipa criativa | Tal Midyan |
| Equipa criativa | Kate Carter |
| Equipa criativa | Alex Reinoso |
| Equipa criativa | Carlo Giudice |
| Equipa criativa | Ellen Pai |
| Equipa criativa | Erik Herrstrom |
| Equipa criativa | Felipe Rocha |
| Account Management Team | Alexandra Tanguay |
| Account Management Team | Lauren Solomon |
| Account Management Team | Jonathan Chu |
| Account Management Team | Payman Kassaie |
| Account Management Team | Christine Andren |
| Account Management Team | Lindsay Fischler |
| Account Management Team | Candice Greenberg |
| Account Management Team | Christine Motch |
| Account Management Team | Melanie Eisen |
| Account Management Team | Kimberly Summers |
| Account Management Team | Prapti Pandey |
| Account Management Team | Claire Ulak |
| Account Management Team | Robert Waite |
| Account Management Team | Lauren King |
| Account Management Team | June Sauvaget |
| Account Management Team | Neal Gorevic |
| Account Management Team | Hugo Norqvist |
| Account Management Team | Emmanuel Orssaud |
| Account Management Team | Rob Fink |
| Account Management Team | Shannen Boynton |
| Account Management Team | Sarah Schlein |
| Account Management Team | Sarah Henderson |
| Account Management Team | Randeep Grewal |
| Account Management Team | Ali Zeren |
| Account Management Team | Adam Weissbach |
| Account Management Team | Claudia Stauss |
| Account Management Team | Cj Stanley |
| Account Management Team | Tamika Young |
| Account Management Team | Erin Styles |
| Account Management Team | Erin Palmer |
| Account Management Team | Marc Tollin |
| Account Management Team | Eliot Van Buskirk |
| Account Management Team | Jed Arden |
| Account Management Team | Jesse Green |
| Account Management Team | Jaclyn Carron |
| Account Management Team | Thomas Gayno |
| Account Management Team | Anshu Das |
| Account Management Team | Omar Lee |
| Account Management Team | Paul Yu |
| Account Management Team | Javier Moscardó Marichalar |
| Account Management Team | Marian Dicus |
| Account Management Team | Madeleine Bennett |
| Account Management Team | Rosa Asciolla |
| Account Management Team | Jessica Fusco |
| Account Management Team | Victor Trubowitch |
| Account Management Team | Lucy Davidson |
| Account Management Team | Ronny Ho |
| Account Management Team | Jessie Land |
14. Facebook / Never Lost
| Titulo | Never Lost |
| Agência | Droga5 |
| Campanha | Never Lost |
| Anunciante | Meta |
| Marca | |
| Data da primeira Transmissão/Publicação | 2020 / 4 |
| Sector Empresarial | Sites de comunidades na internet |
| Legenda | We're never lost if we can find each other |
| Tipo de Mídia | Viral |
| Comprimento | |
| Trilha sonora | People's Face |
| Mais Informações | facebook.com/covidsupport |
| Pós produção | Blacksmith |
| Sound Mix | Wave Studios |
| Creative Chairman | David Droga |
| Global Chief Creative Officer | Neil Heymann |
| Co-Chief Creative Officer | Felix Richter |
| Co-Chief Creative Officer | Tim Gordon |
| Managing Diretor | Dan Gonda |
| Director criativo | Jono Paull |
| Director criativo | Dustin Tomes |
| Director criativo | Thom Glover |
| Director criativo | Marybeth Ledesma |
| Director de arte | Paul Oberllin |
| Director de arte | Oscar Gierup |
| Redator | Josh DiMarcantonio |
| Redator | Stacy-Ann Ellis |
| Designer | Maria Wan |
| Motion Graphics Designer | Michael Gaynor |
| Chief Creation Officer | Sally-Ann Dale |
| Director of Film Production | Jesse Brihn |
| Produtor executivo | Mike Hasinoff |
| Produtor | Carlos Valvidia |
| Associate Producer | Robert Matuluko |
| Talent Manager | Sunny Valencia |
| Graphic Studio Manager | Nereida Valles |
| Empresa de produção | Second Child |
| Música | People Faces |
| Artist | Kate Tempest |
| Director de arte | Paul Oberllin |
| Motion Graphics Designer | Michael Gaynor |
15. Apple TV / Caught on camera
| Titulo | Caught on camera |
| Agência | Apple |
| Campanha | Caught on camera |
| Anunciante | Apple |
| Marca | Apple TV |
| Data da primeira Transmissão/Publicação | 2018 / 9 |
| Sector Empresarial | Telemóveis e pagers |
| História | On March 25th Hollywood descended on the Steve Jobs Theater for the announcement of Apple’s much-anticipated streaming service Apple TV+. 24 hours before, thousands of people were trolling the events page on apple.com looking for anything left unguarded. So Apple hid a link. If found, it appeared as if Apple had mistakenly turned the event livestream on early and you had gained access to the cameras inside the theater. The 24-hour ‘livestream’ contained cryptic vignettes meant to tease the shows, partnerships and celebrities that would be announced or appear at the event the following day. |
| Tipo de Mídia | Interatividade |
| Produtora | Imposter |
