AdForum
Business Creative Report

The Most Creative Campaigns, Brands
and Agencies in Finance

 
THE FINANCIAL INDUSTRY EMBRACED ADVERTISING AND INNOVATION “FOR GOOD”, AN EVOLUTION APPLAUDED BY AWARDS JURIES.

Banks have often been portrayed as the bad guys, but to judge from this crop of multi-awarded campaigns, lately they’ve been focused on doing good. From Doconomy’s carbon-capping credit card to VUB’s “Money Saving Button”, which actually discourages consumers from spending impulsively, not to mention Santander’s Bank’s innovative “Fieeld” haptic device for the visually impaired, these financial giants clearly aimed to contribute to society. In the top slot is the “Astronomical Sales” event from MasterCard and FP7/DXB McCann Worldgroup (Dubai), which cleverly equated a solar eclipse with the brand’s logo. And as the event was linked to a price-slashing exercise on a popular shopping site, consumers won yet again.

Most awarded
campaigns, brands &
agencies in
Finance in 2020

Most awarded
campaigns, brands and
agencies in
Finance in 2020

CAMPAIGNS

Brand, Title, Agency
1
FP7/DXB - McCann Worldgroup, Dubai
2
Saatchi & Saatchi, London
3
RBK Communication, Stockholm
4
Triad Advertising s.r.o, Bratislava
5
Havas Madrid
6
TBWA Group New Zealand, Auckland
7
Arnold, Boston
8
Leo Burnett Middle East & North Africa, Dubai
9
Rothco, part of Accenture Song, Dublin 7
10
Joe Public, Johannesburg
11
DDB Group Aotearoa, Auckland
12
Voskhod, Ekaterinburg
13
14
Jung von Matt/Limmat Werbeagentur AG, Zürich
15
N=5, Amsterdam

BRANDS

Brand
1 Master Card
2 Direct Line
3 Santander
4 ANZ Bank
5 Nedbank

AGENCIES

Name
1 FP7/DXB - McCann Worldgroup, Dubai
2 RBK Communication, Stockholm
3 Arnold, Boston
4 Havas Madrid
5 VMLY&R Poland, Warszawa

Watch

TituloAstronomical Sales (75s)
Agência
Campanha Astronomical Sales
Anunciante Mastercard International
Marca MasterCard
Data da primeira Transmissão/Publicação 2019 / 12
Sector Empresarial Cartões de crédito
Tipo de Mídia Integrated Media/360 Activation
Comprimento
Global Executive Creative Director
Global Executive Creative Director
Director executivo criativo
Director de arte
Director de arte
Redator
Redator
Motion Design
Motion Design
TituloFilm 4 Idents
Agência
Campanha Film 4 Idents
Anunciante Direct Line
Marca Direct Line
PostedJulho 2020
Sector Empresarial Seguros
Filosofia In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
Tipo de Mídia Case Study
Comprimento
Produtora
Empresa de produção
Pós produção
Empresa de design sonoro
Chief Creative Officer
Director executivo criativo
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Business Leader
Director de contas
Account Manager
Planeador estratégico
Produtor da agência
Production Supervisor
Realizador
Produtor executivo
Produtor
Editor
Post-production Producer
Sound Designer
Brand Director
Marketing Manager
Manager, Brand Marketing
Partner
Diretor dos Negócios
Head of Sponsorship & Events
Production Manager
Associate Director
TituloDO Black
Agência
Campanha DO Black - The CO2 emission limit credit card
Anunciante Doconomy
Marca Doconomy
PostedMai 2019
Sector Empresarial Meio ambiente e ecologia
História Swedish fintech company Doconomy has launched a credit card that tracks the carbon dioxide emissions of purchases, and caps the climate impact of users' spending. The DO Black credit card directly connects our consumption to the impact it has on the planet, in a bid to encourage us to actively reduce our carbon footprint each day. Users can make their daily purchases with the DO card, tracking the carbon emissions associated with their spending via the DO app. The app uses a calculation system called the Åland Index to measure the CO2 produced with every transaction, and allows users to put limits on the climate impact of their spending. Those who sign up to DO will receive access to a free savings account that helps them understand their carbon footprint, learn about UN-certified climate compensation projects, and discover investment funds that have a positive impact on people and the planet. The card itself is made of bio-sourced material and is printed with Air Ink – an ink made from recycled air pollution particles, namely the unburned carbon soot that comes out of car exhaust pipes, chimneys and generators.
Tipo de Mídia Case Study
Comprimento
ECD
Head of Innovation
Design
Director de arte
TituloVUB money saving button
BriefIn 2018, for the first time ever, the total debts of Slovaks exceeded their savings.One of the reasons is, that we often spend money unplanned and shop online spontaneousely.Therefore, as a part of a VUB banks deposit campaign, we created a useful Chrome browser plugin to encourage people to save money and ask themselves if the purchase is necessary.The VUB money saving button. A simple browser plugin which adds the button‘Rather save’ next to every ‚Add to Cart’ button in famous eshops used by Slovaks.
Agência
Campanha VUB money saving button
Anunciante VUB Bank
Marca VUB Bank savings account
PostedDezembro 2020
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
História In 2018, for the first time ever, the total debts of Slovaks exceeded their savings.One of the reasons is, that we often spend money unplanned and shop online spontaneousely.Therefore, as a part of a VUB banks deposit campaign, we created a useful Chrome browser plugin to encourage people to save money and ask themselves if the purchase is necessary.The VUB money saving button. A simple browser plugin which adds the button‘Rather save’ next to every ‚Add to Cart’ button in famous eshops used by Slovaks.
Tipo de Mídia Interatividade
Chief Strategy Officer
Director criativo
Director de arte
Redator
Developer
Account Manager
TituloFieeld
Agência
Campanha Fieeld
Anunciante Santander Bank
Marca Santander Bank
Data da primeira Transmissão/Publicação 2019 / 11
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Legenda The first tactile broadcasting system
História Fieeld is the first tactile broadcasting system.When tracking the play, a device was created with a sliding element that replicates what the ball does on the pitch. The movement of this element is easily detectable by the touch on a fabric surface that emulates the field, and synchronizes with the audio broadcasted, making it possible for the blind person to follow the sporting event. 
Tipo de Mídia Case Study
Comprimento
Mais Informações https://www.footballcan.com/fieeld/en/
Chief Creative Officer
Executivo de contas
Executivo de contas
Executivo de contas
Account Manager
Director criativo
Director de arte
Director de arte
TituloMr Humfreez
Agência
Campanha Mr Humfreez
Anunciante ANZ
Marca ANZ Bank
Data da primeira Transmissão/Publicação 2019 / 8
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Filosofia Mr Humfreez by ANZ Bank is a household device that shows New Zealanders if their home is too damp or too cold. Instead of a plastic gadget, it’s a biodegradable device that doesn't require a power source. Mr Humfreez is scientifically calibrated to WHO guidelines for a healthy home. His hygroscopic horns are programmed to uncurl when humidity rises above 65%. Bespoke thermochromic ink on his face turns blue when the temperature dips below 18°C.
Tipo de Mídia Packaging, marcas e design
Comprimento
Chief Creative Officer
Chief Executive Officer (CEO)
Director executivo criativo
Design Creative Director
Director criativo
Director criativo
Director de arte
Designer
Design
Design
Design
Head Of Planning
General Manager
Group Business Director
Senior Producer
TV Production
Produtor executivo
Realizador
Head of Post Production
Chief Marketing Officer (CMO)
Head of Consumer
Senior Marketing Manager
Marketing Manager
Mac Operator
PR Managing Director
PR Account Director
Produtor
TituloIn Someone Else’s Shoes
Agência
Campanha In Someone Else’s Shoes
Anunciante Santander
Marca Santander
Data da primeira Transmissão/Publicação 2018 / 12
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Tipo de Mídia Viral
Comprimento
Director executivo criativo
Director criativo
Director criativo
Chief Creative Officer
UX Designer
Estrategista
Estrategista
Produtor executivo
Produtor executivo
Produtor executivo
Broadcast Producer
Broadcast Producer
TituloSecure Your Account
Agência
Campanha Secure Your Account
Anunciante Emirates NBD
Marca Emirates NBD
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Tipo de Mídia Interatividade
Comprimento
Head of Client Services
Director de contas
Supervisor de conta
Supervisor de conta
Account Manager
Account Manager
Marketing Director
Agência de Mídia
Planejador de Mídia
Planejador de Mídia
Planejador de Mídia
Executivo de contas
Executivo de contas
Director de contas
Director de contas
Planeador estratégico
Planning Director
Planning Director
Diretor dos Negócios
Global Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Creative Director, Copywriter
Director criativo
Senior Copywriter
Senior Copywriter
Redator
Redator
Director de arte
Director de arte
Chefe de produção
Produtor da agência
Produtora
Realizador
Titulo10 | The Book That Grew
BriefGrass was used to grow a book. A book containing 10 tangible lessons and 10 pieces of practical advice designed to help farmers maximise sustainability and increase profitability. The medium truly was the message: the book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew. When grass is managed correctly, it can work wonders.
Agência
Campanha Roots
Anunciante Allied Irish Bank
Marca AIB
Data da primeira Transmissão/Publicação 2019 / 2
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
História We used grass to grow a book. A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability and increase profitability. These 10 steps enable farmers to achieve a ‘perfect’ 10 rotations of grass grazing per year, and produce 10 tonnes of grass per hectare – a truly powerful number that will massively improve the sustainability of even the most efficient farm. in this instance, the medium truly was the message: our book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew. Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Tipo de Mídia Case Study
Comprimento
Redator
Director de arte
Design Director
Designer
Director criativo
Director criativo
Director executivo criativo
Produtor executivo
Production Assistant
Public Relations
Director de contas
Diretor dos Negócios
Project Director
Chief Executive Officer (CEO)
Other Rothco, part of Accenture Song
Director / DOP / Editor
Photographer & Artist
Letterpress Printer & Book Binder
Print Production Company
TituloSecrets
Agência
Campanha Secrets
Anunciante Nedbank
Marca Nedbank
Data da primeira Transmissão/Publicação 2019 / 7
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Tipo de Mídia Branded Content
Comprimento
Produtora
PR Agency
Agência de Mídia
Digital Media Agency
Digital Agency Digitas Liquorice
Talento
Talento
Talento
Talento
Talento
Talento
Realizador
Produtor executivo
Director de fotografia
Director de arte
Director de arte
Guarda-roupa/estilista
Guarda-roupa/estilista
Editor
Editor
Empresa de produção
VFX Company
Música
Compositor
Post Online
Pós produção
Colorist
Hair/Makeup
Hair/Makeup
Art Buyer
Fotógrafo
Retocador digital
Retocador digital
TituloDinosaur Vs Unicorn
Agência
Campanha Dinosaur Vs Unicorn
Anunciante AA Insurance Limited
Marca AA Insurance
Data da primeira Transmissão/Publicação 2019 / 10
Sector Empresarial Seguros
Tipo de Mídia Viral
Comprimento
Produtora
Head of Marketing
Brand Marketing Manager
Marketing Manager
Director de publicidade
Chief Creative Officer
Director executivo criativo
Director criativo
Director de arte
Redator
Lead Business Partner
Senior Business Director
Senior Account Manager
Chief Strategy Officer
Planning Director
Digital Strategist
Produtor executivo
Produtor da agência
Produtor executivo
Realizador
Música
Pós produção
TituloAll at once
Agência
Campanha All at once
Anunciante Tochka Bank
Marca Tochka Bank
Data da primeira Transmissão/Publicação 2019 / 10
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Legenda All at once
História The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. An entrepreneur has to overcome difficulties that the main antagonist – the Boss – is responsible for. The Boss is a vivid two-in-one representation of the government and monopolies. Together with his family, he terrorizes local businesspeople by demanding bribes, robbing the spots and collecting cash, not paying the bills and bogarting other businesses. So, it’s Russia as it is. However, we believe that together we can make it right.
Tipo de Mídia Viral
Comprimento
Pós-produção
Creative Director/ art director
Founder / Executive Creative Director
Producer and Project Manager
Head of Strategy
Film Director
TituloHeartbeats 4 Sneakers
Campanha Heartbeats 4 Sneakers
Anunciante Klarna
Marca Klarna
Data da primeira Transmissão/Publicação 2020 / 7
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
História Phase 1, Tease: 29.06-01.07 We started to build hype by revealing the drop in collaboration with Highsnobiety and Sneakerhead influencers. Placements: - heartbeats4sneakers.com (countdown) - Highsnobiety editorial + social - Influencers - Paid social - Klarna owned channels - PR Phase 2, Engage: 02.07-06.07 We launched the Smoooth raffle that premiers passion over bots by only allowed humans with whose heart beats for sneakers to enter. We amplified engagement by collaborating with influencers from the sneaker community. Placements: - heartbeats4sneakers.com - Highsnobiety editorial + social - Influencers - Bought social - Klarna owned channels - Paid social - Online video - PR Phase 3, Scale: 07.07-13.07 We launched 'Sneaker Deal Week' to demonstrate at scale that Klarna offers the best sneaker shopping experience. Placements: - heartbeats4sneakers.com - Influencers - Klarna owned - Paid social - Online video - Display - Merchants
Problema Sneaker shopping is a massive industry, estimated to reach a global value of USD$77Bn in 2020. Brief: How can Klarna - one of the world's leading fintech brands, with a mission to reshape the shopping experience and become the world's favourite way to shop - tap into the sneaker community in an authentic way? Objectives: Drive awareness and engagement within the (European) sneakerheads community, in a way that also generates spillover effects to the larger sneaker community (i.e. everyone who likes to shop sneakers).
Tipo de Mídia E-Commerce
Comprimento
Produtora
Produtora
Equipa criativa
Equipa criativa
Marketing Associate
Director de arte
Redator
Designer
Design Lead
Marketing Associate
Content Creative
Service Delivery
Marketing Manager
Marketing Manager
Marketing Manager
Head of Media
Marketing Director
VP of Marketing
Realizador
Produtor
Produtor executivo
Creative technologist
Creative Technical Director
Motion Graphics Director
Produtor
TituloMoving Box Furniture
BriefMobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this. That’s why we didn’t create an advertising campaign, but something useful for the target audience. Something that really has a benefit for them – based on an important insight. When young people move to a new apartment, they usually don’t have appropriate furniture. That’s why we created «Moving Box Furniture», moving boxes that can be turned into furniture after the move. The creative furniture showed the young people, that «Die Mobiliar» has helpful offers for them and made the old brand a talking piece among the young target audience.
Agência
Campanha Moving Box Furniture
Anunciante Die Mobiliar
Marca Die Mobiliar
PostedDezembro 2020
Sector Empresarial Seguros
História Mobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this.
Tipo de Mídia Case Study
Chief Creative Officer
Director criativo
Director de arte
Director de arte
Gráficos
Product Design
Designer
Redator
Estrategista
Estrategista
Project Manager
Project Manager
Producer
Produção
Film Camera
TituloThe Dark Side of Money
Agência
Campanha The Dark Side of Money
Anunciante ABN Amro
Marca ABN Amro
PostedDezembro 2020
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Tipo de Mídia Branded Content
Comprimento
Agência de Mídia
Agência de Mídia
PR Agency
Produtora
Redator
Director de arte
Director criativo
Director criativo
Screenwriter & Director
Screenwriter & Producer
Diretor de Estratégia
Estrategista
Head of Account Management
Client Services Director
Account Manager
Produtor da agência
Digital Director
Digital Producer
Designer
Motion designer
Motion designer
Designer gráfico
Fotógrafo

All rankings

Automotive

AUTOMOTIVE

Finance

FINANCE

Food & Beverages

FOOD & BEVERAGES

Health & Beauty

HEALTH & BEAUTY

Luxury

LUXURY

Retail

RETAIL

Tech

TECH

Transport & Tourism

TRANSPORT & TOURISM