The Most Creative Campaigns, Brands and Agencies in Retail
ONLY IKEA IS ABLE TO CHALLENGE BURGER KING’S REIGN OVER THE RETAIL CATEGORY.
As in the Food & Beverage sector, Burger King is the big story here, with the ground-breaking “Moldy Whopper” in the top two slots while “The Stevenage Challenge” and “Burn That Ad” take third and fifth place. Which leaves IKEA as the only other retail contender in the top five. While the rotting Whopper is a new approach, the furniture brand’s “Silence The Critics” is a good old-fashioned guilt-tripping romp, suggesting that our homes are passé without Swedish design to pep them up. IKEA also appears twice in the top ten with the remarkable ThisAbles – add-ons to adapt its furniture for people with disabilities – and the Black Friday (Re)Sale, which proposes recycling its products.
Most awarded campaigns, brands & agencies in
Retail in
2020
Most awarded campaigns, brands and agencies in
Retail in
2020
If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online.
ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials.
On a day when every retailer on planet earth was talking about the low prices we have every day, we decided to demonstrate IKEA’s durability instead. With a sale across digital display and social media featuring only used IKEA products found on Denmark’s largest second-hand marketplace (DBA), and a message to “buy used instead of new this Friday”. We even took over our own home page with a banner re-directing people to discover the used alternatives.
It's time to question how our medicine is manufactured
História
“With help from The Research Institutes of Sweden (RISE), Apotek Hjärtat has for the last few months worked on Sordidum Pharmacum - a pill made up of chemical remnants found in bodies of public water in Hyderabad, India, a key global centre for the manufacture of pharmaceutical drugs. The campaign was devised by Nordic-based Åkestam Holst. The creation of the pill is intended to shine a light on the absence of environmental regulation surrounding producing medicinal drugs, and the extent to which chemicals can enter local water supplies. RISE’s analysis of water in Hyderabad found traces of chemicals designed to treat epilepsy, HIV, cancer and more. A fuller list can be found below."
To celebrate the 40th anniversary of the McDonald's Happy Meal, Flock Creative Network captured the emotional relationship between the iconic Happy Meal and kids.
According to the consumer research data, nostalgia was very definitely in the air during the lock down, as people stayed at home and reminisced about different times. When the world outside is a dumpster fire, what’s better than making a big fort in your house and hunkering down for the day as many of today’s parents did in their childhood looking for feeling comfort and safe.As a response to the situation, IKEA released the unique project ‘IKEA Blanket Forts’ – six illustrated instruction manuals for building a series of at-home forts using some of its most popular offerings like tables, chairs, couches, blankets, comforters, pillows, hangers, string lights and more.Each at-home fort design mimicked the visual guides of a traditional IKEA black and white instruction manual showing a list of items one'll need to create the fort, as well as a drawing of the final result.#IaminIKEAhouse
The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world.
