THE PANDEMIC WAS PRESENT BUT FAILED TO OVERWHELM ADVERTISING IN THIS SECTOR, WHICH ALSO HAD OTHER ISSUES TO ADDRESS.
It was inevitable that this category would reflect the COVID-19 era, and indeed the most awarded ad was “Amanda”, from Dove and Ogilvy, part of the “Courage Is Beautiful” series depicting front line medical workers. Dove was also the most awarded brand in this category – and it had other concerns too, notably about unrealistic images of women, which resulted in its #showme campaign to put real women in the picture. Familiar but worthwhile territory for the brand.
Once more we’ve seen a surge in purpose-driven advertising here, from Ory Laboratory’s “Avatar Café”, by ADK Creative One in Tokyo, which used remote controlled robots to allow severely disabled people to work at a special café, and feminine hygiene brand Saforelle’s “Missing Page”, from Serviceplan, which returned accurate images of female genitals to school textbooks. It was left to Lynx to take a lighter approach to messaging, with an ad celebrating “wingmen” – the best friend who is always by a guy’s side (think Robin to Batman). But it’s a celebration of friendship rather than masculinity, so that in itself is a progression for the brand.
The most awarded agency was actually outside of the top five: Impact BBDO in Dubai, because three of its witty Novomed print ads are in the top ten. Good to see print still making its mark.
It was inevitable that this category would reflect the COVID-19 era, and indeed the most awarded ad was “Amanda”, from Dove and Ogilvy, part of the “Courage Is Beautiful” series depicting front line medical workers. Dove was also the most awarded brand in this category – and it had other concerns too, notably about unrealistic images of women, which resulted in its #showme campaign to put real women in the picture. Familiar but worthwhile territory for the brand.
Once more we’ve seen a surge in purpose-driven advertising here, from Ory Laboratory’s “Avatar Café”, by ADK Creative One in Tokyo, which used remote controlled robots to allow severely disabled people to work at a special café, and feminine hygiene brand Saforelle’s “Missing Page”, from Serviceplan, which returned accurate images of female genitals to school textbooks. It was left to Lynx to take a lighter approach to messaging, with an ad celebrating “wingmen” – the best friend who is always by a guy’s side (think Robin to Batman). But it’s a celebration of friendship rather than masculinity, so that in itself is a progression for the brand.
The most awarded agency was actually outside of the top five: Impact BBDO in Dubai, because three of its witty Novomed print ads are in the top ten. Good to see print still making its mark.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2020
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2020
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Dove | |
2 | Novomed | |
3 | Ease Labs | |
4 | Head & Shoulders | |
5 | Shiseido |
AGENCIES
Name | ||
---|---|---|
1 | Impact BBDO, Dubai | |
2 | Saatchi & Saatchi, Dubai | |
3 | McCann Health Brazil, São Paulo | |
4 | ADK Creative One, Tokyo | |
5 | O, Toronto |
Watch
Titulo | Courage Amanda |
Agência | Ogilvy UK |
Campanha | Courage is Beautiful |
Anunciante | Unilever |
Marca | Dove |
Data da primeira Transmissão/Publicação | 2020 / 4 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
História | In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful. |
Tipo de Mídia | Imprensa e publicações |
Executive Vice President | Alessandro Manfredi |
Marketing Manager | Divya Singh |
Brand Manager | Laura Douglas |
Global Executive Creative Director | Daniel Fischer |
Chief Creative Officer | Brian Murray |
Group Creative Director | Christian Horsfall |
Director de arte | Christian Horsfall |
Director assistente criativo | Pam Danowski |
Redator | Pam Danowski |
Chief Strategy Officer | Tom Kenny |
Managing Diretor | Aviva Groll |
Director de contas | Beth Blatch |
Account Coordinator | Rebecca Tummers |
Produtor da agência | Marie-Pierre Toure |
Produtor da agência | Eric Thompson |
Editor | Eric Thompson |
Print Producer | David Scanlon |
Head of Project Management | Mike Kerry |
Editor | Chris Murphy |
Produtor executivo | Kristina Anzlinger |
Assistant | Nathan Olszewicki |
Compositor | Kevin Sargent |
Director criativo | Juliana Paracencio |
2. Ory Laboratory / Avatar Robot Cafe
Titulo | Avatar Robot Cafe |
Agência | ADK Creative One |
Campanha | Avatar Robot Cafe |
Anunciante | Ory Laboratory |
Marca | Ory Laboratory |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Equipamento médico |
Filosofia | At Avatar Robot Cafe, people with disabilities remotely controlled robot avatars - such as Orihime, which is controlled by via eye tracker - to wait on tables. The cafe opened for three weeks in Tokyo to create more employment opportunities for people with disabilities. The project was covered in more than 500 articles, with media exposure worth 7.6m USD. Most importantly, more than five handicapped people who participated were successfully hired by a company after the project. |
Tipo de Mídia | Product Design/Development |
Comprimento | |
Agency | ADK Marketing Solutions |
PR Agency | Sunny Side Up |
Event production | ZYX INTERNATIONAL |
Director criativo | Yoshihiro KOZUKA |
Director criativo | Kenshiro SADAKA |
Creative technologist | Yoshihiro KOZUKA |
Creative technologist | Kenshiro SADAKA |
PR Director | Satoshi INNAMI |
PR manager | Masami SHIMAMURA |
PR Planner | Masaya UCHIDA |
Redator | Satoshi INNAMI |
Director de arte | Taku KASAHARA |
Designer | Kei TAKIMOTO |
Creative Producer | Mutsumi HAYASHIDA |
Director de fotografia | Sho SATO |
Production Manager | Kenta TERADA |
Production Manager | Sakura Egami |
Realizador | Sho MATSUKI |
Editor | Sho TOMINAGA |
Event producer | Chihiro Kato |
Product Manager | Miho FUJIOKA |
Product Manager | Shodai KAKO |
Executivo de contas | Akihiko KIYOMIYA |
Executivo de contas | Atsushi HAYASHI |
Event Planner | KOSUKE AONO |
3. Dove / Project #showus
Titulo | Project #showus |
Agência | Publicis Sapient |
Campanha | Project #showus |
Anunciante | Unilever |
Marca | Dove |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
História | Research on global equality movements and media representation informed us that 70% of women — inclusive of all female-identifying and non-binary individuals — still don’t see themselves represented in the media & advertising. Many images continue to impose unrealistic beauty standards that present a narrow view of who women are, what they should look like, and what they can achieve.To create systemic change, Dove has taken action with Getty Images and Girlgaze to create Project #ShowUs, the world’s largest stock photo library created by women to shatter beauty stereotypes by showing women as they are, not as others believe they should be.Project #ShowUs features 5,000+ photographs of women from 39 countries. 100% created and photographed by women, with zero digital distortion. By showing more women as they truly are, we can improve the self-esteem and quality of life for all women everywhere, and they can show the world what’s possible. |
Tipo de Mídia | Interatividade |
Comprimento | |
Entrant Company | Publicis Sapient |
Initiative Partner | Getty Images |
Initiative Partner/ Production | Girlgaze |
Media Strategy and Placement | Mindshare |
PR | Golin |
PR | Edelman |
Film Production | Furlined |
Editing | Cosmo Street |
Creative Lead | John Antoniello |
Account Lead | Jennifer Berry |
Planning Lead | Rachel Bradshaw |
Associate Program Director | Ali Cole |
Executive Producer | Mary Ellen Verrusio |
Associate Creative Director | Carlos Noel Perez |
Associate Creative Director | Kait Strovnik |
Associate Creative Director | Michael Emerson |
Associate Creative Director | Bonnie Bottorf |
Senior Art Director | Kim Davies |
Senior Art Director | Taiyo Kitagawa |
Senior Art Director | Matt Bogard |
Senior Art Director | Aidan McDermott |
Senior Copywriter | Otavio Barbon |
Copywriter | Tori Probert |
Senior Designer | AJ Halbrook |
Senior Producer | Mike Diaz |
Senior Producer | Amy Houston |
Print Producer | Christine Cafiero |
Social Director | Jessica Manfredi |
Sr Social Content Analyst | Emily Shea |
Planner | Tess Cotter |
Client Partner, Account | Hetal Patel |
Senior Account Director | Anne Flavin |
Senior Project Producer | Fiona Hobson |
Senior Project Producer | Rebecca Jean Louis |
Senior Project Manager | Mikaela Curtin |
4. Saforelle / THE MISSING PAGE
Titulo | THE MISSING PAGE |
Brief | In France, even today, no single biology and science schoolbook accurately represents female genitals, which is strangely not the case when it comes to the male body. In order to put this right, the agency created The Missing Page. Unlike in French schoolbooks, The Missing Page fully represents women's anatomy, including the clitoris and its role in sexuality and a detailed external view of the vulva. Thanks to its adhesive system, teenagers can now easily paste The Missing Page into their schoolbooks in order to be properly educated. |
Agência | Serviceplan Group France |
Campanha | The Missing Page |
Anunciante | Laboratoires IPRAD |
Marca | Saforelle |
Posted | Novembro 2019 |
Sector Empresarial | Higiene feminina |
História | Creative idea : Still in France, in 2019, contrary to men's sex anatomy, no single Biology & Science schoolbook totally represent female genitals. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. A question then arises: how to take care of your privacy if you don't know it? Since none Science & Biology schoolbook completely represents the female anatomy, the agency created The Missing Page. Unlike all French schoolbooks, The Missing Page fully represents female sex anatomy including clitoris’ complete anatomy, it’s role in sexuality and the vulva’s detailed external view. Thanks to it’s adhesive system, teenagers can paste The Missing Page in their schoolbooks in order to learn correct women anatomy. Execution : The Missing Page was launched both offline and online: - Offline, The Missing Page has been published in French youth press, and distributed through a street marketing campaign to teenagers in major French cities. - Online, with a digital film in which mothers and their 16-year-old daughters participated in an educational experience: confronted with a female gender pattern without any legend and to be completed, the majority of them hesitate, make mistakes while also sharing moments of complicity. This online video was shortcut and broadcast through a preroll campaign that directed to the website where teenagers, teachers or any person who wish to get The Missing Page could order or download it. Thousands of "Missing Page" which could be stuck over any incorrect page in science manuals were finally printed and distributed. |
Problema | Saforelle, a brand of products and treatments for women's intimate and personal hygiene, asked the agency to help them increasing their reputation, and the brief was simple: please create an activation for International Women's Day which is happening on 8th March 2019. Then, our objective was to transform a simple activation into a global campaign that could be a game changer for our client. Therefore we convinced them to go on a committed campaign that could help French society become more inclusive and equal. Following this advice, Saforelle has decided to reduce inequalities in sex education. |
Tipo de Mídia | Case Study |
Chief Creative Officer | Fabien Teichner |
Chief Creative Officer | Dimitri Guerassimov |
Director criativo | Mathieu Membré |
Redator | Chloe Rosiaux |
Director de arte | Véronique Erb |
Director de arte | Tram-Anh Nguyen |
Director de arte | Astrid Pinon |
Director de publicidade | Aurélie Defrance |
Director de publicidade | Eric Panijel |
Director de publicidade | Céline Samama |
Director de publicidade | Nadège Alves |
Director de publicidade | Quentin Dagusé |
Director de publicidade | Claire Lapeyronie |
Director de publicidade | Pétronille Lombart |
Account Manager | Benjamin Chevrier |
Account Manager | Helène Jamin |
Account Manager | Marine Moreau |
Realizador | Sarah Hafner |
Produtora | Muscle |
Agency TV Producer | Frank Willocq |
5. Lynx / Wingmen: A Roll Call of Icons
Titulo | Wingmen: A Roll Call of Icons |
Agência | Global Media and Entertainment |
Campanha | Wingmen: A Roll Call of Icons |
Anunciante | Unilever |
Marca | Lynx |
Posted | Novembro 2020 |
Sector Empresarial | Desodorizantes |
História | Every man needs a wingman - even superheroes, footballers, and stars of stage, screen...and politics.We celebrated some of the most iconic wingmen in history. Producing a skillfully written, fast-moving, tongue-twister of an ad. Filled with so many pop culture pairings and references, that audiences would still find rewarding after numerous listens. |
Filosofia | This commercial launched the celebrations of 25 years since Lynx Africa (body spray) was released in the UK. Throughout those 25 years, Lynx Africa has been by the side of men serving as a 'wingman'. So we decided to celebrate with a roll call of iconic wingmen; because every man needs a wingman. |
Tipo de Mídia | Rádio |
Comprimento | |
Director criativo | Jo McCrostie |
Redator | Jonathan Wood |
Sound Engineer | Shelly Smith |
6. The Learning Corp / One Word film
Titulo | One Word film |
Agência | Area 23, An IPG Health Company |
Campanha | ONE WORD |
Anunciante | The learning corp |
Marca | The Learning Corp |
Data da primeira Transmissão/Publicação | 2019 / 4 |
Produto | Constant Therapy |
Sector Empresarial | Hospitais e clínicas |
História | The Constant Therapy app is administered by neurologists and speech pathologists as an FDA-cleared treatment for aphasia (loss of speech) due to brain injury. In the film, we follow the intense struggle of a single word, “baby,” fighting to get out of a decaying landscape that represents the damaged brain. The baby has to contend with enemies that reflect the pathology of aphasia. Those obstacles include other words that start with B (letter block, bear, bee, etc.); memories you might associate with the word “baby” (baby food, baby monitor); and convenient synonyms for the word “baby” (honey, sweetheart, cupcake, sugar pie). Ultimately, the baby is able to get out. We end the film showing a woman with a brain injury successfully saying the word, baby, thanks to her Constant Therapy app. Every scene is based on the real experiences of Mary, a brain injury patient, and Emily Dubas, her speech language pathologist. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Tim Hawkey |
Worldwide Creative Partner | Fred Levron |
Executive Creative Director | Elliot Langerman |
Group Creative Director | David Adler, SVP |
Group Creative Director | Jason Graff, EVP |
Associate Creative Director | Larry Kirschner, VP |
Associate Creative Director | Guy Mannshardt, VP |
Art Supervisor | Christian Louzado |
Executive Producer | Bernardo Romero |
Senior Broadcast Producer | Anna Lopez, VP |
Senior Producer | Anthony Ramirez |
Animator | Effraim Klein, Editor |
Editor | Scott Ham |
Editor | Courtney Collins |
Graphics | David Tiernan |
Creative Director | Rafael Vallperde |
Animator | Kawe se Sa |
Director of Production | Stefani Pimenta |
Producer | Krystal Leasure |
Co-Founder/Audio Director | Lucas Sfair |
Co-Founder/Creative Director | Felipe Resende |
Composer/Producer | Edu Karas |
Composer/Mix/Master | Levi Mynssen |
Sound Design | Pedro Osinski |
Sound Design | Gui Moreno |
7. Kruger Products / Unapologetically Human
Titulo | Unapologetically Human |
Agência | Broken Heart Love Affair |
Campanha | Unapologetically Human |
Anunciante | Kruger Inc. |
Marca | Kruger Products |
Data da primeira Transmissão/Publicação | 2020 / 8 |
Sector Empresarial | Papel higiênico, lenços |
História | Faced with our collective vulnerability we have also come to terms with our own softness as humans, which can be scary, but also beautiful. It’s these vulnerabilities that Kruger products services every day as a household paper products manufacturer.Unapologetically Human. We are all connected by our blood, tears, messes and yes, our need to go the bathroom and Kruger products are there for you to bring strength and softness.For the first time in category history, the brand chose to celebrate the messiness that the products are actually designed for, without pulling any punches and doing so with big, bold, raw music. |
Tipo de Mídia | Televisão |
Comprimento | |
Trilha sonora | Human |
Empresa de produção | Married to Giants |
Equipa criativa | Denise Rossetto |
Equipa criativa | Carlos Moreno |
Equipa criativa | Todd Mackie |
Estrategista | Jay Chaney |
Produtor da agência | Erica Metcalfe |
Produtora | Scouts Honor |
Realizador | Mark Zibert |
Director de fotografia | Mark Zibert |
Director de fotografia | Eric Kaskens |
Produtor executivo | Rita Popielak |
Produtor executivo | Simon Dragland |
Editor | Graham Chisholm |
8. Etat Libre d'Orange / Bad Reviews
Titulo | Bad Reviews |
Agência | Kworq |
Campanha | Bad Reviews |
Anunciante | Etat Libre d'Orange |
Marca | Etat Libre d'Orange |
Posted | Dezembro 2020 |
Sector Empresarial | Perfumes |
História | État Libre d’Orange is known for its head-turning scent names, including “I Am Trash” and “Fat Electrician.” Spirited and sometimes ironic, État’s fragrances required smart ads that also spoke to its refined luxury.So we got risky, not risqué: we borrowed from online reviews where the buyer wasn’t entirely thrilled. Instead of near-naked models, we let the customers tell the stories for us. In fact, these bad reviews were so good that they temporarily put our copywriter out of a job.With this idea, we targeted an audience seeking a fragrance that broke from the mold of other luxury brands. Scents are arguably the closest you can get to a physical signature, becoming a part of your body’s chemistry in a way that other fashion pieces and accessories cannot. By taking this approach, we emphasized État’s rebellious and satiric identity that sets it apart from the rest of the industry. |
Problema | Etat Libre d’Orange presents a collection of fragrances — all aspirational, all essential. With an emphasis on originality, audacity, authenticity and freedom of expression, Etat Libre d’Orange proposes surprising olfactory compositions, without any limitations in terms of creativity, raw materials, or expense. |
Tipo de Mídia | Interatividade |
Founder | Guy Peires |
Director criativo | Guy Peires |
Founder | Chris Sullivan |
Director técnico | Chris Sullivan |
Director de arte | Gabriela-della Corna |
Designer | Alina Redkina |
Designer | Christa MacDonald |
Designer | Melanie Berra |
Marketing Strategist | Cam Horan |
Produtor da agência | Joaquin Cavazos |
Director de publicidade | Vicken Arslanian |
Director de publicidade | Inbal Shaked |
Director de publicidade | Etienne de Swardt |
Director de publicidade | Faust de Swardt |
Project Manager | Christina Viehoefer |
Project Manager | Eurah Lee |
Redator | Isaac Park |
9. Lux / The Soap with a Lump
Titulo | The Soap with a Lump |
Agência | Wunderman Thompson South Asia |
Campanha | The Soap with a Lump |
Anunciante | Unilever |
Marca | Lux |
Data da primeira Transmissão/Publicação | 2019 / 12 |
Sector Empresarial | Saúde e produtos farmacêuticos |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Senthil Kumar |
Regional Executive Creative Director | Tista Sen |
Senior Creative Director | Ashish Pathak |
Senior Creative Director | Simone Patrick |
Senior Creative Director | Chandni Kapur |
Director de arte | Ashish Pathak |
Director de arte | Aindrila Chatterjee |
Redator | Vrinda Varnekar |
Redator | Srikanth Kanchinadham |
Supervisor de clientes | Sana Patel |
Managing Partner | Kishore Tadepalli |
Titulo | Novomed Dog |
Agência | Impact BBDO |
Campanha | Hidden Allergy |
Anunciante | Novomed |
Marca | Novomed |
Data da primeira Transmissão/Publicação | 2020 / 2 |
Produto | Anti-allergy clinic |
Sector Empresarial | Saúde e produtos farmacêuticos |
História | In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Paul Shearer |
Director de arte | Marcio Dotti |
Redator | Simone Milani |
Director assistente criativo | Ben Griffiths |
Director criativo | Logan Allanson |
Redator | Jason Velasquez Burayag |
Designer | Jithesh Narayanan |
Director executivo criativo | Ali Rez |
Produtor | Rebecca Ooi |
Account Manager | Rubina Ahmed |
Fotógrafo | Edmund Leong |
Retocador digital | Justin Chan |
Retocador digital | Lim Hui Jing |
Titulo | Novomed Grey Cat |
Agência | Impact BBDO |
Campanha | Hidden Allergy |
Anunciante | Novomed |
Marca | Novomed |
Data da primeira Transmissão/Publicação | 2020 / 2 |
Produto | Anti-allergy clinic |
Sector Empresarial | Saúde e produtos farmacêuticos |
História | In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Paul Shearer |
Director de arte | Marcio Dotti |
Redator | Simone Milani |
Director assistente criativo | Ben Griffiths |
Director criativo | Logan Allanson |
Redator | Jason Velasquez Burayag |
Designer | Jithesh Narayanan |
Director executivo criativo | Ali Rez |
Produtor | Rebecca Ooi |
Account Manager | Rubina Ahmed |
Fotógrafo | Edmund Leong |
Retocador digital | Justin Chan |
Retocador digital | Lim Hui Jing |
Titulo | Novomed White Cat |
Agência | Impact BBDO |
Campanha | Hidden Allergy |
Anunciante | Novomed |
Marca | Novomed |
Data da primeira Transmissão/Publicação | 2020 / 2 |
Produto | Anti-allergy clinic |
Sector Empresarial | Saúde e produtos farmacêuticos |
História | In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Paul Shearer |
Director de arte | Marcio Dotti |
Redator | Simone Milani |
Director assistente criativo | Ben Griffiths |
Director criativo | Logan Allanson |
Redator | Jason Velasquez Burayag |
Designer | Jithesh Narayanan |
Director executivo criativo | Ali Rez |
Produtor | Rebecca Ooi |
Account Manager | Rubina Ahmed |
Fotógrafo | Edmund Leong |
Retocador digital | Justin Chan |
Retocador digital | Lim Hui Jing |
Titulo | Smile strong 1 |
Agência | VML Dubai |
Campanha | Smile strong |
Anunciante | Colgate-Palmolive Company |
Marca | Colgate |
Posted | Março 2020 |
Sector Empresarial | Higiene oral |
Tipo de Mídia | Exterior |
Global CCO | Debbi Vandeven |
Global CCO | Fred Saldanha |
Chief Creative Officer | Kalpesh Patankar |
Director de arte | Kalpesh Patankar |
Director de arte | Kapil Bhimekar |
Redator | Fernando Miranda |
Fotógrafo | Belle Verdiglione |
Managing Diretor | Rob Carter |
Brand Manager | Shilpa Nayak |
Director de contas | Eleanor Savouret |
Client Services Director | Nora Ferneine |
14. GILLETTE/P&G / FIRST SHAVE
Titulo | FIRST SHAVE |
Agência | GREY NY + GREY Toronto |
Campanha | FIRST SHAVE |
Anunciante | Procter & Gamble |
Marca | GILLETTE/P&G |
Posted | Abril 2020 |
Sector Empresarial | Produtos e aparelhos para depilação |
Tipo de Mídia | Outros |
Comprimento | |
North America Brand Director | Pankaj Bhalla |
Marketing Dir | Maria Shibaeva-Escarraga |
Assoc Marketing Dir | Randell Smith |
Director de contas | Brian Weston |
Director de contas | Elizabeth Gilchrist |
Director de contas | Darlene Remlinger |
Executivo de contas | Kate Beaman |
Produtora | Skin |
Produtora | Skin & Bones Film Company |
Realizador | Angie Bird |
Produtor executivo | Liane Thomas |
Produtor de linha | Michelle Woodward |
Director Of Photoraphy | Jackson Parrell |
Make-Up Artist | Samantha Pickles |
Empresa de produção | Rooster Editorial |
Editor | Izzy Erlich |
Assistant Editor | Taylor McWade |
Produtor executivo | Melissa Kahn |
Telecine Company | The Vanity |
Colorist | Andrew Exworth |
Produtor executivo | Stephanie Pennington |
Audio Finishing | Cylinder Sound |
Audio Finishing | Dektor Film |
Sound Engineer | Josh Mancuso |
Produtor executivo | Brad Nelson |
Produção musical | Asche |
Produção musical | Asche & Spencer |
Picture Finishing | Mike Bishop Fort York VFX |
Produtor executivo | Sam Mclaren |
Producer | Sam Mclaren |
Flame Artist | Paul Binney |
15. MedMen / New Normal
Titulo | New Normal |
Agência | Mekanism + MJZ |
Campanha | New Normal |
Anunciante | Medmen |
Marca | MedMen |
Posted | Abril 2020 |
Sector Empresarial | Saúde e produtos farmacêuticos |
Tipo de Mídia | Outros |
Comprimento | |
Pós produção | Final Cut |
Pós produção | Framestore LA |
Chief Creative Officer | Tommy Means |
Director criativo | Matt Stafford |
Senior Copywriter | Thomas Kropp |
Director de arte | Jen Miller |
Director de arte | Mills Adams |
Senior Brand Manager | Josie Rosensteel |
Senior Project Manager | Anderson Meadows |
Associate Brand Strategy Director | Lexi Whelan |
Chefe de produção | Kati Haberstock |
Senior Producer | Annie Uzdavinis |
Senior Talent Manager | Kourtney Luster |
Realizador | Spike Jonze |
Redator | Spike Jonze |
Redator | Jesse Williams |
President | David Zander |
Senior EP | Eriks Krumins |
Producer | Amanda Adelson |
Producer | Lauren Klein |
Producer | Emily Skinner |
DP | Bradford Young |