The Most Creative Campaigns & Agencies in Automotive

The most creative campaigns in Automotive in 2017

Car advertising has moved way beyond aerial shots of sleek vehicles negotiating winding roads. Then again, industry change is rapidly accelerating.

Safer cars, smarter cars, cleaner cars, self-driving cars: the automotive sector has transformed utterly in just a few short years. And there’s no sign of anyone putting on the brakes. All this has proved fertile territory for creatives and their clients. The scene is set by the most-awarded piece in this sector, which deploys virtual reality. Other entrants show off their latest gadgets in a number of witty ways. A special mention for Audi and Proximity Barcelona, however, who chose to detonate the macho clichés that have pervaded auto advertising for decades. By the way, it’s notable that Audi, Volvo and Volkswagen are the only three brands in the top ten, which suggests that other automotive clients are in need of some creative turbocharging.

Titulo Marca Agência, Cidade
1.  Enter Sandbox Audi Norge POL, Oslo
2.  Laughing Horses Volkswagen Grabarz & Partner, Hamburg
3.  The Doll that Chose to Drive Audi Proximity Barcelona
4.  “Duel” - Audi Presidential Debate Commercial Audi Venables Bell & Partners, San Francisco
5.  Smile Lock Outlet Toyota I-Road Dentsu Inc., Tokyo
6.  Moments Volvo XC60 Forsman & Bodenfors, Göteborg
7.  ABC Of Death Volvo Filmakademie Baden-Württemberg, Ludwigsburg
8.  Alien Volkswagen Independent Cinema Idents adam&eveDDB, London
9.  Alice's Wedding Volvo Havas Taipei
10.  The Get Away Car Volvo Forsman & Bodenfors, Göteborg

1 — Audi Norge - Enter Sandbox

MARCA: Audi Norge

AGêNCIA: POL

MEDIA: Case Study

2 — Volkswagen - Laughing Horses

MARCA: Volkswagen

AGêNCIA: Grabarz & Partner

MEDIA: Televisão

3 — Audi - The Doll that Chose to Drive

MARCA: Audi

AGêNCIA: Proximity Barcelona

MEDIA: Viral

4 — Audi - “Duel” - Audi Presidential Debate Commercial

MARCA: Audi

AGêNCIA: Venables Bell & Partners

MEDIA: Televisão

5 — Toyota I-Road - Smile Lock Outlet

MARCA: Toyota I-Road

AGêNCIA: Dentsu Inc.

MEDIA: Case Study

6 — Volvo XC60 - Moments

MARCA: Volvo XC60

AGêNCIA: Forsman & Bodenfors

MEDIA: Televisão

7 — Volvo - ABC Of Death

MARCA: Volvo

AGêNCIA: Filmakademie Baden-Württemberg

MEDIA: Interatividade

8 — Volkswagen Independent Cinema Idents - Alien

MARCA: Volkswagen Independent Cinema Idents

AGêNCIA: adam&eveDDB

MEDIA: Televisão

9 — Volvo - Alice's Wedding

MARCA: Volvo

AGêNCIA: Havas Taipei

MEDIA: Televisão

10 — Volvo - The Get Away Car

MARCA: Volvo

AGêNCIA: Forsman & Bodenfors

MEDIA: Televisão