Sensitivity and innovation are on show in a truly international display of advertising talent.
Beauty is often allied with sensitivity, and that certainly seems to be the case here. Almost every multi award-winning spot or project is about helping or alerting others, from the intriguing “Hearing Test In Disguise”, from CHE Proximity in Australia, to the moving “Handle With Care” by Grey New York (for Gillette) and on down the list to J. Walter Thompson Shanghai’s study of what we’ll do for “That First Hello”. Of course there’s a little humour at hand too: who can resist the uptight motorcycle cop of “Capture” by Universal McCann Bangkok? And by the way, Health & Beauty apparently know no borders: seven countries are present in a list of just ten.
|1. How the hearing test in disguise was made||Cochlear Australia and New Zealand||CHE Proximity, South Yarra VIC|
|2. Savlon Healthy Hands Chalk Sticks||Salvon||Ogilvy India, Mumbai|
|3. Handle with Care||Gillette||Grey New York|
|4. Capture||Verena International Co., Ltd.||McCann Worldgroup Thailand, Bangkok|
|5. 5 Year Plan||Old Spice||Wieden + Kennedy, Portland|
|6. Live Fearless / Blood||Bodyform||AMV BBDO, London|
|7. Made by diabetics||Accu-Check||Voskhod, Ekaterinburg|
|8. Tommy Hugs||AXE||Ponce MullenLowe, Buenos Aires|
|9. HeroSmiths 30s||Bayer||Energy BBDO, Chicago|
|10. All For That First Hello||Elevit||J. Walter Thompson Shanghai|
AGêNCIA: CHE Proximity
AGêNCIA: Ogilvy India
MEDIA: Case Study
AGêNCIA: McCann Worldgroup Thailand