Sensitivity and innovation are on show in a truly international display of advertising talent.
Beauty is often allied with sensitivity, and that certainly seems to be the case here. Almost every multi award-winning spot or project is about helping or alerting others, from the intriguing “Hearing Test In Disguise”, from CHE Proximity in Australia, to the moving “Handle With Care” by Grey New York (for Gillette) and on down the list to J. Walter Thompson Shanghai’s study of what we’ll do for “That First Hello”. Of course there’s a little humour at hand too: who can resist the uptight motorcycle cop of “Capture” by Universal McCann Bangkok? And by the way, Health & Beauty apparently know no borders: seven countries are present in a list of just ten.
Beauty is often allied with sensitivity, and that certainly seems to be the case here. Almost every multi award-winning spot or project is about helping or alerting others, from the intriguing “Hearing Test In Disguise”, from CHE Proximity in Australia, to the moving “Handle With Care” by Grey New York (for Gillette) and on down the list to J. Walter Thompson Shanghai’s study of what we’ll do for “That First Hello”. Of course there’s a little humour at hand too: who can resist the uptight motorcycle cop of “Capture” by Universal McCann Bangkok? And by the way, Health & Beauty apparently know no borders: seven countries are present in a list of just ten.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2017
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2017
CAMPAIGNS
BRANDS
Brand |
---|
AGENCIES
Name | ||
---|---|---|
1 | CHEP Network, South Yarra VIC | |
2 | Wieden + Kennedy, Portland | |
3 | Ogilvy India, Mumbai | |
4 | Grey New York | |
5 | Ponce MullenLowe, Buenos Aires |
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1. Cochlear Australia and New Zealand / How the hearing test in disguise was made
Titulo | How the hearing test in disguise was made |
Agência | CHEP Network |
Campanha | Hearing Test |
Anunciante | Cochlear Australia and New Zealand |
Marca | Cochlear Australia and New Zealand |
Data da primeira Transmissão/Publicação | 2017 / 2 |
Sector Empresarial | Saúde e produtos farmacêuticos |
Tipo de Mídia | Viral |
Comprimento | |
Director executivo criativo | Ant White |
Group Creative Director | Brian Jefferson |
Director criativo | Ben Stainlay |
Produtor executivo | Tori Taylor |
Director de contas | Mariana Rice |
Account Manager | Alice Jamieson |
Planeador estratégico | Lily Tidy |
TV Production | Jen Livingston |
Digital Products Director | Jamie Metcalfe |
Digital Producer | Blair Patterson |
Digital Design | Rollo Hardy |
Realizador | Pete Baker |
Produtora | Revolver |
Produtor executivo | Michael Ritchie |
Produtor executivo | Josh Mullens |
Producer | Jasmin Helliar |
Director de fotografia | Stefan Duscio |
Editor | Phillip Horn |
Som | Noise International |
Production Manager | Erin Maxwell |
Sound Designer | Kathleen Burrows |
Compositor | Bruce Heald |
2. Salvon / Savlon Healthy Hands Chalk Sticks
Titulo | Savlon Healthy Hands Chalk Sticks |
Agência | Ogilvy India |
Campanha | Healthy Hands Chalk Sticks |
Anunciante | ITC |
Marca | Salvon |
Posted | Junho 2017 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
História | Savlon wanted to promote the habit of using soap while hand-washing, particularly in rural schools. But inculcating a new habit was tough. So Savlon gave shape to a simple idea that automatically turned washing hands with soap into an everyday habit. Most primary grade students in rural India still use black-slate and chalk sticks to write in schools. This led to the idea of Savlon's Healthy Hands Chalk Sticks - made with a mixture of chalk powder and soap granules. Before lunch break when kids put their hands under the tap, the chalk powder on their hands turned into soap on its own. |
Tipo de Mídia | Case Study |
Comprimento |
3. Gillette / Handle with Care
Titulo | Handle with Care |
Agência | Grey New York |
Campanha | Handle With Care |
Anunciante | Grey New York |
Marca | Gillette |
Posted | Junho 2017 |
Sector Empresarial | Barbear |
Tipo de Mídia | Case Study |
Comprimento |
4. Verena International Co., Ltd. / Capture
Titulo | Capture |
Agência | McCann Worldgroup Thailand |
Campanha | Verena International Co., Ltd. |
Anunciante | Verena International Co., Ltd. |
Marca | Verena International Co., Ltd. |
Posted | Abril 2018 |
Sector Empresarial | Saúde e produtos farmacêuticos |
Tipo de Mídia | Outros |
Comprimento | |
Produção | Phenomena |
Chief Executive Officer (CEO) | Yupin Muntzing |
Director executivo criativo | Wichian Thongsuksiri |
Director criativo | Suramanas Juntima |
Group Business Director | Jirapa Birasiriwatana |
Director de contas | Rasrin Akkaranunkorranich |
Realizador | Thanonchai Sornsriwichai |
Producer | Panida Ngamsompong |
Managing Diretor | Suthawan Trachoo |
5. Old Spice / 5 Year Plan
Titulo | 5 Year Plan |
Agência | Wieden + Kennedy |
Campanha | Smell Em Who's Boss |
Anunciante | Procter & Gamble |
Marca | Old Spice |
Posted | Abril 2017 |
Sector Empresarial | Desodorizantes |
Tipo de Mídia | Televisão |
Comprimento | |
Equipa criativa | Erik Fahrenkopf |
Equipa criativa | Max Stinson |
Equipa criativa | Matt Mulvey |
Equipa criativa | Lawrence Mililli |
Produção | Erika Madison |
Produção | Chris Capretto |
Produção | Emma Wilcockson |
Produção | Mark Hall |
Empresa de produção | Kirk Baxton |
Empresa de produção | Nate Gross |
Pós produção | Toby Loui |
Pós produção | Brittany Carson |
Realizador | Steve Ayson |
Agency | Wieden + Kennedy |
Marketing Director | Janine Miletic |
Brand Manager | Mathew Krehbiel |
Brand Manager | Danny Suich |
Director criativo | Erik Fahrenkopf |
Director criativo | Max Stinson |
Redator | Matt Mulvey |
Director de arte | Lawrence Melilli |
Integrated Executive Producer | Erika Madison |
Producer | Chris Capretto |
Account Manager | Georgina Gooley |
Account Manager | Nick Pirtle |
Account Manager | Michael Dalton |
Produtora | MJZ |
President | David Zander |
Produtor executivo | Emma Wilcockson |
Produtor de linha | Mark Hall |
Director de fotografia | Robert Elswit |
Empresa de produção | Exile Editorial |
Editor | Kirk Baxter |
Editor | Nate Gross |
Assistant Editor | Zaldy Lopez |
Pós produção | Toby Louie |
Chefe de produção | Jennifer Locke |
Produtor executivo | Carol Lynn Weaver |
Efeitos especiais | The Mill LA |
Produtor executivo | Sue Troyan |
Producer | Chris Harlowe |
Coordinator | Rustie Burris |
Efeitos especiais | James Allen |
2D Artist | Narbeh Mardirossian |
2D Artist | Andy Dill |
2D Artist | Alex Candlish |
2D Artist | Jale Parsons |
2D Artist | Don Kim |
2D Artist | Lisa Ryan |
2D Artist | Brad Scott |
2D Artist | Chris Payne |
3D Artist | Michael Lori |
Matte Painting | Andy Wheater |
Matte Painting | Nathan McKenna |
ORIGINAL MUSIC | Walker |
Produtor executivo | Sara Matarazzo |
Produtor | Abbey Hickman |
Sound Designer | Brian Emrich |
ORIGINAL MUSIC | Joint |
Compositor | Noah Woodburn |
Compositor | Tim Ribner |
Producer | Sarah Fink |
ORIGINAL MUSIC | Woodwork |
Compositor | Philip Kay |
Producer | Rachel Wood |
Producer | Andy Oskwarek |
Vocal Arrangement | Walker |
Vocals Producer | Abbey Hickman |
Mix Company | Lime Studios |
Assistant Engineer | Ben Tomastik |
Assistant Engineer | Peter Lapinski |
Produtor executivo | Susie Boyajan |
Company | Company 3 |
Artist | Sean Coleman |
Color Producer | Matt Moran |
6. Bodyform / Live Fearless / Blood
Titulo | Live Fearless / Blood |
Agência | AMV BBDO |
Campanha | Blood |
Anunciante | SCA Group |
Marca | Bodyform |
Data da primeira Transmissão/Publicação | 2016 / 6 |
Sector Empresarial | Higiene feminina |
História | Women are tough. They shed blood on the rugby field, in the boxing ring, under turbulent surf. They shed blood while trail running, while dancing in pointe shoes, while climbing the side of a mountain. Although they shed blood, it shouldn’t hold them back. Live fearless with Libresse. |
Tipo de Mídia | Televisão |
Comprimento |
7. Accu-Check / Made by diabetics
Titulo | Made by diabetics |
Agência | Voskhod |
Campanha | Made by diabetics |
Anunciante | Roche |
Marca | Accu-Check |
Data da primeira Transmissão/Publicação | 2017 / 2 |
Sector Empresarial | Equipamento médico |
História | Director, cast, crew and even extras - more than 80 diabetics and caregivers made an inspirational film with the message:Don’t suffer from diabetes, live with it. The video led to a promo site with interviews and life stories of heroes, where we encouraged everyone to share their personal motivation and support the campaign. Famous actors, journalists and athletes who live with this disease, revealed their life stories in media with the mark “Made by diabetics”. |
Filosofia | By this campaign Accu-Chek, a leading brand of medical goods for diabetes care, wanted to support the diabetes sufferers and on the other side to fight the stigma and common stereotypes surrounding the disease. We put together a production crew and cast solely consisting of people living with the disease to create a real-world film encouraging them to continue the fight. |
Problema | «People with diabetes can't work effectively, have children, do sports, travel.» - That's a common opinion in Russia.Because of this stereotypes and prejudice people diagnosed with diabetes lose their purpose and aspiration in life. |
Resultado | The campaign got support from diabetes societies in Russia and Ukraine. The project received thousands of comments and a huge feedback in social media.Accu-Chek website traffic grew by 19%Brand search went up by 72%Sales increased by 14% We changed the perception of the disease and united people with idea:Don’t suffer from diabetes, live with it. |
Tipo de Mídia | Viral |
Comprimento | |
Director criativo | Andrey Gubaydullin |
Digital Art Director | Dmitry Maslakov |
Redator | Daria Ovechkina |
Redator | Anton Rozhin |
Strategic Planner | Roman Bukh |
Postproduction | Ilya Linetsky |
Digital Creative Director | Dmitry Maslakov |
Digital Art Director | Anna Maslyakova |
8. AXE / Tommy Hugs
Titulo | Tommy Hugs |
Agência | Ponce MullenLowe |
Campanha | Nicknames |
Anunciante | Unilever |
Marca | AXE |
Data da primeira Transmissão/Publicação | 2017 / 6 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Produtora | Landia |
Realizador | AGUSTIN ALBERDI |
9. Bayer / HeroSmiths 30s
Titulo | HeroSmiths 30s |
Agência | Energy BBDO |
Campanha | The HeroSmiths |
Anunciante | Bayer HealthCare LLC |
Marca | Bayer |
Data da primeira Transmissão/Publicação | 2017 / 2 |
Sector Empresarial | OTC - Medicina tradicional |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Andrés Ordóñez |
Director executivo criativo | Alistair Robertson |
Director criativo | Josh Gross |
Director criativo | Pedro Pérez |
Director assistente criativo | Agustin Ballerio |
Director assistente criativo | Alejandro Juli |
Director assistente criativo | Fernando Passos |
Director de arte | Chris Cavalieri |
Designer | Hung Vinh |
Executive Director of Content & Delivery | Brian Cooper |
Produtor executivo | Jeff Drooger |
Integrated Producer | Elena Robinson |
Director of Music | Daniel Kuypers |
Associate Music Producer | Nick Maker |
Client Services Director | David Goring-Morris |
Client Services Director | Katie Clow |
Director de contas | Trish von Rein |
Executivo de contas | Kristen Schumacker |
Group Planning Director | Catrina McAuliffe |
Planeador | Brian Stout |
Planeador | Jesse Unger |
Produtora | Maverick NYC |
Realizador | David Garcia |
Produtor executivo | Brad Johns |
Empresa de produção | Flare |
Produtor executivo | Mitch Monzon |
Editor | Sean Berringer |
Editor | Jill Dugan |
Editor | Casey Cobler |
Digital Agency | iCrossing |
Director de contas | Al DeDona |
Diretor de Estratégia | Catherine Mevs |
Account Manager | Amanda Neil |
Agência de Mídia | MediaCom |
Communications Planning Director | Matthew Gunther |
Diretor de Estratégia | Charlie Singer |
Director, Paid Social | Aaron Welch |
10. Elevit / All For That First Hello
Titulo | All For That First Hello |
Agência | J. Walter Thompson Shanghai |
Campanha | All for that first hello |
Anunciante | Bayer |
Marca | Elevit |
Data da primeira Transmissão/Publicação | 2016 / 8 |
Sector Empresarial | Saúde e produtos farmacêuticos |
Legenda | All for that first hello |
História | Hearing your unborn child’s heartbeat is a major pregnancy milestone for expectant parents. It is, in essence, the first “hello” from their baby. In China, however, this is something that many moms-to-be experience alone. Expecting fathers are often not allowed to join their wives in the ultrasound room and, as in other countries around the globe, demands at work sometimes mean dads can’t be present for these important moments. And that can make a mom’s sometimes lonely journey even lonelier. “All for The First Hello” was designed to turn the tides. The film at the center of the campaign brings together three real-life expecting couples and presents them with the ultimate gift: a wearable device that when placed against the father’s chest, pulsates to the rhythm of their unborn child’s heart. The effort is a powerful example of work that solves a human challenge. In this case, by taking fathers who felt removed from what their wives were experiencing and creating a tangible product that could help make them feel closer to their wife and child and reshape the pregnancy into the shared journey they intended it to be. “All for That First Hello” has struck a powerful chord with Chinese viewers who have viewed the film more than 10 million times. |
Tipo de Mídia | Interatividade |
Comprimento |