The Most Creative Campaigns, Brands
and Agencies in Health & Beauty

 
Sensitivity and innovation are on show in a truly international display of advertising talent.

Beauty is often allied with sensitivity, and that certainly seems to be the case here. Almost every multi award-winning spot or project is about helping or alerting others, from the intriguing “Hearing Test In Disguise”, from CHE Proximity in Australia, to the moving “Handle With Care” by Grey New York (for Gillette) and on down the list to J. Walter Thompson Shanghai’s study of what we’ll do for “That First Hello”. Of course there’s a little humour at hand too: who can resist the uptight motorcycle cop of “Capture” by Universal McCann Bangkok? And by the way, Health & Beauty apparently know no borders: seven countries are present in a list of just ten.

Most awarded
campaigns, brands &
agencies in
Health & Beauty in 2017

Most awarded
campaigns, brands and
agencies in
Health & Beauty in 2017

CAMPAIGNS

Brand, Title, Agency
1
CHEP Network, South Yarra VIC
2
Ogilvy India, Mumbai
3
Grey New York
4
McCann Worldgroup Thailand, Bangkok
5
Wieden + Kennedy, Portland
6
AMV BBDO, London
7
Voskhod, Ekaterinburg
8
Ponce MullenLowe, Buenos Aires
9
Energy BBDO, Chicago
10
J. Walter Thompson Shanghai

BRANDS

Brand

AGENCIES

Name
1 CHEP Network, South Yarra VIC
2 Wieden + Kennedy, Portland
3 Ogilvy India, Mumbai
4 Grey New York
5 Ponce MullenLowe, Buenos Aires

Watch

TituloHow the hearing test in disguise was made
Agência
Campanha Hearing Test
Anunciante Cochlear Australia and New Zealand
Marca Cochlear Australia and New Zealand
Data da primeira Transmissão/Publicação 2017 / 2
Sector Empresarial Saúde e produtos farmacêuticos
Tipo de Mídia Viral
Comprimento
Director executivo criativo
Group Creative Director
Director criativo
Produtor executivo
Director de contas
Account Manager
Planeador estratégico
TV Production
Digital Products Director
Digital Producer
Digital Design
Realizador
Produtora Revolver
Produtor executivo
Produtor executivo
Producer
Director de fotografia
Editor
Som
Production Manager
Sound Designer
Compositor
TituloSavlon Healthy Hands Chalk Sticks
Agência
Campanha Healthy Hands Chalk Sticks
Anunciante ITC
Marca Salvon
PostedJunho 2017
Sector Empresarial Saúde, higiene e produtos farmacêuticos
História Savlon wanted to promote the habit of using soap while hand-washing, particularly in rural schools. But inculcating a new habit was tough. So Savlon gave shape to a simple idea that automatically turned washing hands with soap into an everyday habit. Most primary grade students in rural India still use black-slate and chalk sticks to write in schools. This led to the idea of Savlon's Healthy Hands Chalk Sticks - made with a mixture of chalk powder and soap granules. Before lunch break when kids put their hands under the tap, the chalk powder on their hands turned into soap on its own.
Tipo de Mídia Case Study
Comprimento
TituloHandle with Care
Agência
Campanha Handle With Care
Anunciante Grey New York
Marca Gillette
PostedJunho 2017
Sector Empresarial Barbear
Tipo de Mídia Case Study
Comprimento
TituloCapture
Agência
Campanha Verena International Co., Ltd.
Anunciante Verena International Co., Ltd.
Marca Verena International Co., Ltd.
PostedAbril 2018
Sector Empresarial Saúde e produtos farmacêuticos
Tipo de Mídia Outros
Comprimento
Produção
Chief Executive Officer (CEO)
Director executivo criativo
Director criativo
Group Business Director
Director de contas
Realizador
Producer
Managing Diretor
Titulo5 Year Plan
Agência
Campanha Smell Em Who's Boss
Anunciante Procter & Gamble
Marca Old Spice
PostedAbril 2017
Sector Empresarial Desodorizantes
Tipo de Mídia Televisão
Comprimento
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Produção
Produção
Produção
Produção
Empresa de produção
Empresa de produção
Pós produção
Pós produção
Realizador
Agency Wieden + Kennedy
Marketing Director
Brand Manager
Brand Manager
Director criativo
Director criativo
Redator
Director de arte
Integrated Executive Producer
Producer
Account Manager
Account Manager
Account Manager
Produtora MJZ
President
Produtor executivo
Produtor de linha
Director de fotografia
Empresa de produção
Editor
Editor
Assistant Editor
Pós produção
Chefe de produção
Produtor executivo
Efeitos especiais
Produtor executivo
Producer
Coordinator
Efeitos especiais
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
3D Artist
Matte Painting
Matte Painting
ORIGINAL MUSIC Walker
Produtor executivo
Produtor
Sound Designer
ORIGINAL MUSIC Joint
Compositor
Compositor
Producer
ORIGINAL MUSIC
Compositor
Producer
Producer
Vocal Arrangement Walker
Vocals Producer
Mix Company Lime Studios
Assistant Engineer
Assistant Engineer
Produtor executivo
Company
Artist
Color Producer
TituloLive Fearless / Blood
Agência
Campanha Blood
Anunciante SCA Group
Marca Bodyform
Data da primeira Transmissão/Publicação 2016 / 6
Sector Empresarial Higiene feminina
História Women are tough. They shed blood on the rugby field, in the boxing ring, under turbulent surf. They shed blood while trail running, while dancing in pointe shoes, while climbing the side of a mountain. Although they shed blood, it shouldn’t hold them back. Live fearless with Libresse.
Tipo de Mídia Televisão
Comprimento
TituloMade by diabetics
Agência
Campanha Made by diabetics
Anunciante Roche
Marca Accu-Check
Data da primeira Transmissão/Publicação 2017 / 2
Sector Empresarial Equipamento médico
História Director, cast, crew and even extras - more than 80 diabetics and caregivers made an inspirational film with the message:Don’t suffer from diabetes, live with it.
The video led to a promo site with interviews and life stories of heroes, where we encouraged everyone to share their personal motivation and support the campaign.
Famous actors, journalists and athletes who live with this disease, revealed their life stories in media with the mark “Made by diabetics”. 
Filosofia By this campaign Accu-Chek, a leading brand of medical goods for diabetes care, wanted to support the diabetes sufferers and on the other side to fight the stigma and common stereotypes surrounding the disease.
We put together a production crew and cast solely consisting of people living with the disease to create a real-world film encouraging them to continue the fight. 
Problema «People with diabetes can't work effectively, have children, do sports, travel.» - That's a common opinion in Russia.Because of this stereotypes and prejudice people diagnosed with diabetes lose their purpose and aspiration in life. 
Resultado The campaign got support from diabetes societies in Russia and Ukraine. The project received thousands of comments and a huge feedback in social media.Accu-Chek website traffic grew by 19%Brand search went up by 72%Sales increased by 14%
We changed the perception of the disease and united people with idea:Don’t suffer from diabetes, live with it. 
Tipo de Mídia Viral
Comprimento
Director criativo
Digital Art Director
Redator
Redator
Strategic Planner
Postproduction
Digital Creative Director
Digital Art Director
TituloTommy Hugs
Agência
Campanha Nicknames
Anunciante Unilever
Marca AXE
Data da primeira Transmissão/Publicação 2017 / 6
Sector Empresarial Saúde, higiene e produtos farmacêuticos
Tipo de Mídia Televisão e Cinema
Comprimento
Produtora
Realizador
TituloHeroSmiths 30s
Agência
Campanha The HeroSmiths
Anunciante Bayer HealthCare LLC
Marca Bayer
Data da primeira Transmissão/Publicação 2017 / 2
Sector Empresarial OTC - Medicina tradicional
Tipo de Mídia Televisão
Comprimento
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Director assistente criativo
Director assistente criativo
Director assistente criativo
Director de arte
Designer
Executive Director of Content & Delivery
Produtor executivo
Integrated Producer
Director of Music
Associate Music Producer Nick Maker
Client Services Director
Client Services Director
Director de contas
Executivo de contas
Group Planning Director
Planeador
Planeador
Produtora
Realizador
Produtor executivo
Empresa de produção
Produtor executivo
Editor
Editor
Editor
Digital Agency
Director de contas
Diretor de Estratégia Catherine Mevs
Account Manager
Agência de Mídia
Communications Planning Director
Diretor de Estratégia Charlie Singer
Director, Paid Social
TituloAll For That First Hello
Agência
Campanha All for that first hello
Anunciante Bayer
Marca Elevit
Data da primeira Transmissão/Publicação 2016 / 8
Sector Empresarial Saúde e produtos farmacêuticos
Legenda All for that first hello
História Hearing your unborn child’s heartbeat is a major pregnancy milestone for expectant parents. It is, in essence, the first “hello” from their baby.
In China, however, this is something that many moms-to-be experience alone. Expecting fathers are often not allowed to join their wives in the ultrasound room and, as in other countries around the globe, demands at work sometimes mean dads can’t be present for these important moments.
And that can make a mom’s sometimes lonely journey even lonelier.
“All for The First Hello” was designed to turn the tides.
The film at the center of the campaign brings together three real-life expecting couples and presents them with the ultimate gift: a wearable device that when placed against the father’s chest, pulsates to the rhythm of their unborn child’s heart.
The effort is a powerful example of work that solves a human challenge. In this case, by taking fathers who felt removed from what their wives were experiencing and creating a tangible product that could help make them feel closer to their wife and child and reshape the pregnancy into the shared journey they intended it to be.
“All for That First Hello” has struck a powerful chord with Chinese viewers who have viewed the film more than 10 million times. 
Tipo de Mídia Interatividade
Comprimento