A DNA test, a phone conversation and some sheep are among the ingredients that persuaded people to travel last year.
Why do we travel? To escape, certainly. To discover somewhere new. And also to find out something new about ourselves. All of these options are on offer in last year’s suitcase of creative hits, starting with a now-famous DNA test in which some rather narrow-minded folk found they were closer to their neighbours than they had imagined. Elsewhere, tourists could call Sweden to find out what it was really like or trek around Ireland in search of carved wooden doors inspired by Game of Thrones. Feeling a little left out, the citizens of the Faroe Islands strapped some cameras to sheep and let them film the rugged landscape for Google Maps. In other words, advertising in the travel sector is as diverse as the little planet we call home.
Why do we travel? To escape, certainly. To discover somewhere new. And also to find out something new about ourselves. All of these options are on offer in last year’s suitcase of creative hits, starting with a now-famous DNA test in which some rather narrow-minded folk found they were closer to their neighbours than they had imagined. Elsewhere, tourists could call Sweden to find out what it was really like or trek around Ireland in search of carved wooden doors inspired by Game of Thrones. Feeling a little left out, the citizens of the Faroe Islands strapped some cameras to sheep and let them film the rugged landscape for Google Maps. In other words, advertising in the travel sector is as diverse as the little planet we call home.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2017
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2017
CAMPAIGNS
BRANDS
Brand |
---|
AGENCIES
Name | ||
---|---|---|
1 | &Co. / NoA, København K | |
2 | Ingo, Stockholm | |
3 | Ogilvy Mexico, México City | |
4 | TBWA\Hunt\Lascaris Johannesburg | |
5 | Dentsu Inc., Tokyo |
Watch
1. Momondo / The DNA Journey
Titulo | The DNA Journey |
Agência | &Co. / NoA |
Campanha | Dear mom and dad |
Anunciante | Momondo |
Marca | Momondo |
Data da primeira Transmissão/Publicação | 2016 / 6 |
Sector Empresarial | Agências de viagens, operadores de turismo |
História | During this emotional film for online travel site Momondo, volunteers are asked about their national identities. The individuals consider themselves pure products of their own countries: 100% French or English, for example. The English guy admits to being suspicious of foreigners, particularly Germans. After providing saliva samples for a DNA test, the results prove that they all have a mixture of origins: the English guy even has some German in him. “There would be no such thing as extremism in the world if people knew their heritage,” says the French woman. On open world begins with an open mind. |
Tipo de Mídia | Branded Content |
Comprimento | |
Produtora | Bacon |
Director criativo | Robert Cerkes |
Redator | James Godfrey |
Director de contas | Trine Eisinger |
Produtor da agência | Arlette Walsoe |
Realizador | Jeppe Rønde |
Production Manager | Ditte Odgaard |
Director de iluminação / Iluminação | Aslak Lythans |
Guarda-roupa/estilista | Stine Gudmondsen |
Sound Recording | Lars Gonzalez |
Sound Designer | Kevin Koch |
Editor | Simon Borch |
Redator | Tue Rossel |
Director de contas | Thomas Christenson |
Account Manager | Marianne Louise Seirberg |
Planeador estratégico | Ornulf Johnsen |
Produtor executivo | Mette Jermiin |
Director de fotografia | Magnus Jønck |
Designer de produção | Mads Jorgensen |
Make-Up Artist | Louise Bruun |
Pós-produção | Bacon X |
Colorist | Hannibal Lang |
2. Swedish Tourist Association / The Swedish Number (132s)
Titulo | The Swedish Number (132s) |
Brief | Sweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number. |
Agência | Ingo |
Campanha | The Swedish Number |
Anunciante | The Swedish Tourist Council |
Marca | Swedish Tourist Association |
Posted | Junho 2016 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
História | SUMMARY In 2015, the Swedish Tourist Association (STF), dedicated to promoting domestic tourism in Sweden, was facing collapse. To attract younger members and retain current ones, the “Swedish Number” campaign was launched. Anyone with a Swedish number could download a unique app, log in and be randomly connected to a caller from around the world curious about all things Swedish. These conversations reminded Swedes the reasons they loved their country and, in the process, encouraged them to join the STF community. As the first country in the world, Sweden got its own phone number. When calling it from abroad you get connected to a random Swede, somewhere in Sweden. The Swedish Number gave the control of the image of the country to the Swedes themselves. Nothing was censored or pre-arranged. In the name of freedom of speech - what ever opinion you may have, it matters. The Swedish Number was open for anyone to call just by using a normal telephone, but only from abroad. Swedes register as "telephone ambassadors" simply by downloading an App. |
Tipo de Mídia | Impressões colaterais e de marketing directo |
Comprimento | |
Director executivo criativo | Björn Ståhl |
Director de contas | Joachim Ewert |
Redator | Magnus Ivansson |
Director de arte | Gustav Westman |
Planeador | Julia Blomquist |
Executivo de contas | Ashley Pultz |
Director de contas | Seagren Doran |
Director de publicidade | Magnus Ling |
Director de publicidade | Jenny Engström |
Director de publicidade | Johanna Murray |
3. Tourism Ireland / Doors Of Thrones
Titulo | Doors Of Thrones |
Agência | Publicis London |
Campanha | Doors Of Thrones |
Anunciante | Tourism Ireland |
Marca | Tourism Ireland |
Data da primeira Transmissão/Publicação | 2016 |
Sector Empresarial | Transportes, viagens e turismo |
História | In January 2016 the Game of Thrones filming location and 400-year-old tourist attraction The Dark Hedges was devastated by a storm that left fallen trees in its wake. Over ten weeks, the fallen timber was transformed into ten beautifully carved doors, each depicting storylines and themes from Game of Thrones episodes. The doors were installed at the heart of a Northern Irish community – the local pub of a Game of Thrones filming location. Together they formed a pub-crawl spanning the length and breadth of the country. The project transformed a devastated tourist attraction into a brand new one. |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Pavlos Themistocleous |
Director executivo criativo | Dave Monk |
Director de arte | Joshua Norbury |
Director de arte | Leo Bellis-Jones |
4. LEGOLAND Florida Resort / Quest To LEGOLAND
Titulo | Quest To LEGOLAND |
Agência | VML |
Campanha | Quest to LEGOLAND |
Anunciante | LEGOLAND Florida Resort |
Marca | LEGOLAND Florida Resort |
Data da primeira Transmissão/Publicação | 2017 / 2 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
História | A GPS built for kids that starts the LEGOLAND® adventure the moment families leave home by transforming the drive into a LEGO®-themed ride. In Quest to LEGOLAND®, as kids travel to LEGOLAND Florida Resort, they can follow LEGO Minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock themed missions, answer trivia, and learn about the world around them as landmarks they pass pop up on-screen right before their eyes. |
Tipo de Mídia | Gaming |
Comprimento | |
Produtora | Media.Monks |
Client | LEGOLAND Florida Resort |
Creative Agency | VML |
Creative Partner | The ZOO |
VP Marketing & Sales, LEGOLAND Florida Resort | Rex Jackson |
Head of Marketing, LEGOLAND Florida Resort | Audrey Padgett |
Global Chief Creative Officer | Debbi Vandeven |
Chief Creative Officer, NA | Mike Wente |
Managing Director, Creative Technology | Craig Elimeliah |
Director criativo | Harsh Kapadia |
Senior Copywriter | Justine Cotter |
Senior Art Director | Raihana Halim |
Senior Art Director | Everett Ching |
Group Director, Client Engagement | Becka Vigorito |
Supervisor, Client Engagement | Julia Mooradian |
Director técnico | Josh Wolf |
Director assistente criativo | Laurie Hollar |
5. Georgia And Travel / Dinner with Georgia
Titulo | Dinner with Georgia |
Agência | Windfor's |
Campanha | Dinner With Georgia |
Anunciante | Georgian National Tourism Administration |
Marca | Georgia And Travel |
Data da primeira Transmissão/Publicação | 2017 / 3 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
História | Lucky tourist given VIP treatment and dinner with Prime Minister after becoming 6 millionth person to visit Georgia. The unsuspecting visitor was treated to luxurious food, fabulous wine, music, dancing and a very warm welcome as the country, situated between Europe and Asia, celebrated an increase in tourism last year. Arriving in a new country on the first day of a big trip can be daunting at best, disastrous at worst. You’re tired from the flight, you have to wait forever for your bags to arrive on the carousel and there are no taxis to the hotel. Imagine how much better the experience would be if hundreds of strangers had got together ahead of your arrival and, without you knowing, planned a VIP experience for you. Those strangers take care of everything from luxury transport and delicious food and wine to cultural experiences and meetings with fascinating locals. Sound too good to be true? Well that’s exactly what happened to one unsuspecting man when he arrived in Georgia. Jesper Black flew there from his native Netherlands last year having no clue he was about to become the 6 millionth international traveller to visit the country in 2016, which sits in the Caucasus region between Europe and Asia. The Dutchman negotiated passport control like everyone else, unaware he was being watched by government workers and others who had spent months preparing for his arrival. A total of 6,350,825 international travellers visited Georgia last year, up by 7.6% on the previous year, so the country had decided to celebrate. A video released by the Georgian Tourism Administration shows some of the preparation for Mr Blacks’ trip, with residents being ask which of the country’s cuisine he should be treated to. It then shows a driver pick the lucky tourist in a luxury car and begin to drive. When the passenger asks the driver where he’s being taken, the chauffeur smiles and hands Mr Black a card that reveals he is in for a treat. It said: "Dear Jesper, you are a very special guest for us. Perpare for surprises. Georgia." A large screen looms in front of them as they drive through the capital city Tbilisi, featuring a large photograph of the man of the moment's face accompanied by the text “he has arrived”. Mr Black can’t believe it when he steps from the car and is greeted in person by Giorgi Kvirikashvili, the Prime Minister of Georgia. The pair site down together to enjoy delicious looking food and some of the country’s famous wine while being entertained with traditional Georgian music and dancing. At the end of the video, Mr Black says it was a once in a lifetime trip that he will definitely be telling is children about. Blinking back tears he says he is “super grateful” to the people of Georgia for the warm welcome. |
Tipo de Mídia | Case Study |
Comprimento | |
Creative Chairman | Vato Kavtaradze |
Director executivo criativo | Beqa Meparishvili |
Director executivo criativo | Nino Gordeladze |
Director criativo | Bibi Asatiani |
Estrategista | Lado Malazonia |
Account Manager | Tamar Tsintsadze |
Redator | Iko Sakvarelidze |
Redator | Tsotne Mazmanishvili |
Director de arte | Mari Sukhishvili |
Director de arte | Matassi Sulakauri |
Account Manager | Inga Svanidze |
Digital Planner | Sandro Javakhishvili |
Digital Project Manager | Merab Merab Kechkhoshvili |
Designer | Zakharia Zakharia Mesropov |
Designer | Tamta Malazonia |
Web designer | Zura Chavchanidze |
Web designer | Toka Mamrikishvili |
Produtor executivo | Ringailė Leščinskienė |
Production Manager | Natia Nikoleishvili |
Produtor | Tami Morchiladze |
Editor | Dima Chkheidze |
Editor | Goga Goga Tsikolia |
Editor | Beqa Meparishvili |
CG Lead | Sandro Nakashidze |
Sound Designer | Irakli Putkaradze |
Sound Designer | Paata Godziashvili |
Realizador | Dima Chkheidze |
6. Visit Faroe Islands / Google Sheep View (Case Film)
Titulo | Google Sheep View (Case Film) |
Brief | Interesting facts about the Faroe Islands: they’re among the most unexplored spots on earth, sheep outnumber humans two to one and, until recently, they didn’t exist on Google Street View. Determined to change that last fact, the country’s tourism office launched “Sheepview 360”. A local version of the popular Street View with one major difference: all imagery was shot from 360° cameras strapped onto sheep. With #WeWantGoogleStreetView and #VisitFaroeIslands, the campaign attacted global interest and got the attention of Google. Today, tourism is at an all-time high and the tiny islands are finally on Street View. |
Agência | Liquidminds |
Campanha | Sheep View 360 |
Anunciante | Faroe Islands Tourism board |
Marca | Visit Faroe Islands |
Data da primeira Transmissão/Publicação | 2016 / 7 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
História | he remote Faroe Islands have for many years been neglected by Google Street View. That was until islander Durita Andreassen began attempting to map out her homeland using a flock of sheep equipped with solar-powered 360 cameras. Her efforts prompted thousands of people to urge the tech giant to include the Faroe Islands in its visual mapping project. Google, who thought Durita's project was "shear brilliance", soon sent a Street View trekker and 360 cameras via their Street View camera loan program and last week the Google Maps team arrived in the Faroe Islands to help train and equip the local community to capture even more Street View imagery. Now, anyone living on or visiting the Faroe Islands can contribute to creating the Street View using sheep, bikes, backpacks, cars, kayaks, ships and even wheelbarrows. |
Tipo de Mídia | Case Study |
Comprimento | |
Creative Agency | Sansir |
Titulo | Tequila Cloud |
Agência | LAPIZ Hispanic Marketing |
Campanha | Tequila Cloud |
Anunciante | Mexico Tourism Board |
Marca | Mexico Tourism Board |
Data da primeira Transmissão/Publicação | 2016 / 9 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
Tipo de Mídia | Exterior |
Comprimento | |
Director criativo | Lizette Morazzani |
Redator | Ana Karina Da Silva |
Director de arte | Freddy Agostini |
Director executivo criativo | Luciana Cani |
Estrategista | Jaime Mougan |
Director de contas | Ernesto Adduci |
Produtor executivo | Aldo Gagliardi |
Producer | Juale Chavez |
Supervisor de arte | Flavio Pina |
Project Manager | Julie Ptasinski |
Director assistente criativo | Felipe Leite |
Designer | Felipe Leite |
Supervisor de conta | Daniela Barcelo |
Supervisor de conta | Maria Bonet |
Digital Agency | MSL Group |
Audio Post Production | Earhole Studios (Chicago) |
Editor | Rodrigo Cantalejo |
Colorist | Jeff Altman |
Produtora | Two Bit Circus |
Produtor executivo | Derek Goldsmith |
Director de fotografia | Robin Lockmann |
Diretor de Estratégia | Felipe Cabrera |
8. Air France / Cinema to go
Titulo | Cinema to go |
Agência | BETC Paris |
Campanha | Cinema to Go by Air France |
Anunciante | Air France |
Marca | Air France |
Data da primeira Transmissão/Publicação | 2016 / 5 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
Tipo de Mídia | Case Study |
Comprimento |
Titulo | Ciudad Juarez |
Agência | Ogilvy Mexico |
Campanha | Borders |
Anunciante | Aeromexico |
Marca | Aeromexico |
Data da primeira Transmissão/Publicação | 2017 / 7 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
Tipo de Mídia | Imprensa e publicações |
Titulo | Rio Bravo |
Agência | Ogilvy Mexico |
Campanha | Borders |
Anunciante | Aeromexico |
Marca | Aeromexico |
Posted | Julho 2017 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
Tipo de Mídia | Imprensa e publicações |