The Most Creative Campaigns, Brands
and Agencies in Retail

 
Consumers can be reached via many different media, but sometimes a heart-warming film does the job.

OK, it has to be said that the most award-winning ad in this sector couldn’t be more digital. After all, it involved invading…sorry, “entering”…people’s homes via voice recognition. Kudos to DAVID in Miami for that brainwave. Elsewhere, though, ads for John Lewis, Intermarché, Waitrose, Monoprix and H&M all relied on the magic of film and the human touch. Talking of humanity, IKEA went as far as naming its products after relationship glitches (and suggesting them as potential solutions). Perhaps least expectedly of all, print made a comeback, with posters you could cook and an edgy nocturnal vision of Bangkok.

Most awarded
campaigns, brands &
agencies in
Retail in 2017

Most awarded
campaigns, brands and
agencies in
Retail in 2017

CAMPAIGNS

Brand, Title, Agency
1
DAVID, Miami
2
Leo Burnett Toronto
3
adam&eveDDB, London
4
Åkestam Holst /NoA, Stockholm
5
Romance, Paris
6
adam&eveDDB, London
7
ROSA PARIS
8
TBWA\Thailand, Bangkok
9
TBWA\Thailand, Bangkok
10
adam&eveDDB, London

BRANDS

Brand

AGENCIES

Name
1 TBWA\Thailand, Bangkok
2 DAVID, Miami
3 adam&eveDDB, London
4 Y&R Dubai, Dubai Media City
5 HeimatTBWA\, Berlin

Watch

TituloGoogle Home of the Whopper
Agência
Campanha Google Home of the Whopper
Anunciante Burger King
Marca Whopper
PostedJunho 2017
Sector Empresarial Restaurantes e comida rápida
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Director criativo
Director assistente criativo
Director assistente criativo
Director de arte
Redator
Producer
Business Affairs Manager
Planeador
Planeador
Director de contas
Supervisor de conta
Supervisor de conta
Executivo de contas
Produção
Realizador
Produtor executivo
Director de fotografia
Producer
Empresa de produção
Editor
Assistant
Producer
Artist
Colorist
Lead Marketing Communications
Head of Brand Marketing
Junior Art Director
Managing Director, Head of Account Services
Junior Copywriter
TituloIKEA: Cook This Page
Agência
Campanha IKEA: Cook This Page
Anunciante IKEA
Marca IKEA Canada
PostedJunho 2017
Sector Empresarial Drogarias, lojas especializadas
História The Ikea Cook This Page recipe series was created to show people that getting creative in the kitchen can be deliciously easy. Recipe posters were placed in Ikea stores across Canada so customers could take them home and get inspired.The recipes were printed on parchment cooking paper. People filled in the blanks with the relevant ingredients, rolled the page, cooked it, and then sat down to eat! The ingredient blanks were perfectly sized to let users see how much sauce or salt or chive to add. Each recipe incorporated Ikea food and kitchen items.
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer
Director criativo
Group Creative Director
Group Creative Director
Director de arte
Redator
Designer
Artista gráfico
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Fotógrafo
Videographer
Editor
Director de contas
Director de contas
Supervisor de conta
Chief Strategy Officer
Group Planning Director
Titulo#BusterTheBoxer
Agência
Campanha #BusterTheBoxer
Anunciante John Lewis
Marca John Lewis
Data da primeira Transmissão/Publicação 2016 / 11
Sector Empresarial Grandes armazéns, supermercados
Tipo de Mídia Televisão
Comprimento
Trilha sonora One Day I’ll Fly Away
Pós produção
Agência de Mídia
Realizador
Produtora
Director de publicidade
Director de publicidade
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Redator
Director de arte
Chief Strategy Officer
Managing Diretor
Diretor dos Negócios
Director de contas
Account Manager
Producer
Director de contas
Producer
Director de fotografia
Production Manager
Produtor de linha
Efeitos especiais
Efeitos especiais
Colorist
TituloRetail Therapy
Agência
Campanha Retail Therapy
Anunciante IKEA
Marca IKEA
Data da primeira Transmissão/Publicação 2016 / 12
Sector Empresarial Drogarias, lojas especializadas
Tipo de Mídia Interatividade
Comprimento
TituloL'amour l'amour
BriefOn a shopping trip to French supermarket with his mates, a young man is smitten by one of the cashiers. She looks alarmed by his choice of junk food, so over the coming weeks he tries to impress her by stocking up on vegetables and fresh fruit. As his diet changes, he becomes quite the gourmet. Arriving at the supermarket full of hope, he sees that she’s not at her regular seat. He is crestfallen – until his pal spots her, waiting outside. The sweethearts ride off together. The romantic song "L'amour, l'amour" by Marcel Mouloudji plays a key role in this spot about a young man who changes his diet so he can win the heart of a supermarket cashier.
Agência
Campanha L'amour l'amour
Anunciante Intermarché
Marca Intermarché
Data da primeira Transmissão/Publicação 2017 / 3
Sector Empresarial Grandes armazéns, supermercados
Legenda We all have a good reason to eat better every day.
História The creative idea is to tell the story of a young man who lives in corent with his buddies and who changes completely his diet (nutrition) and that of his friends because he fell in love with a charming cashier. He wants to prove her that he is no longer a simple teenager expert of unhealthy eating, but well and truly a young responsible adult.
Tipo de Mídia Televisão
Comprimento
Trilha sonora Mouloudji "L'amour, l'amour, l'amour"
President
Director executivo criativo
Diretor de Estratégia
Director de arte
Director de arte
Redator
Redação
Managing Partner
Chef de Publicité
TV Production
Pós produção
Directrice Marketing
Adhérent Marketing
Responsable Communication Externe
Adhérente Communication Externe
Chef de Projet Communication Externe
Réalisatrice
Produção
Production Son
TituloComing Home
Agência
Campanha Coming Home
Anunciante Waitrose
Marca Waitrose
PostedAbril 2017
Sector Empresarial Grandes armazéns, supermercados
Tipo de Mídia Televisão
Comprimento
Produtora
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Realizador
Producer
Empresa de produção Trim
Equipa criativa
Equipa criativa
Pós-produção
TituloLabel of Love
Agência
Campanha Label of Love
Anunciante Monoprix
Marca Monoprix
Data da primeira Transmissão/Publicação 2017 / 5
Sector Empresarial Grandes armazéns, supermercados
Legenda (língua original) Au coeur de votre vie depuis 85 ans
História French people are familiar with the amusing labels on goods from Monoprix stores. Here, a young boy cuts them up and turns them into messages for a girl he's got a crush on at school. She's obviously touched, but one day she disappears. Years later, at college, he see her again, and immediately dashes off to Monoprix. Better "latte" than never.

Boy meets girl. Boy falls in love. Boy sends letters declaring his love. French retailer Monoprix puts its own spin on a classic love story, using the play-on-words, tongue-in-cheek slogans printed on its packaging. These jokes have become a beloved part of French pop culture over the years, making this TV spot really hit home for French audiences. So does love win? The viewers are left to decide: the brand created 13 alternate endings on a dedicated site.
Tipo de Mídia Televisão e Cinema
Comprimento
Brand Director
Diretor de Planejamento Estratégico
Redator
Director de arte
Marketing Director
Diretor de Estratégia
Chief Creative Officer
Chief Creative Officer
Associate Director
TV Production
Planeador estratégico
Communications Director
Marketing Manager
Director de contas
Account Manager
Produção de som
Pós-produção
Produtora
Realizador
TituloLoving Bangkok Night 1
Agência
Campanha LOVING BANGKOK NIGHT
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação 2016 / 10
Sector Empresarial Restaurantes e comida rápida
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Director executivo criativo
Director criativo
Director de arte
Redator
Director de arte
Redator
Produtor da agência
Diretor dos Negócios
Executivo de contas
Fotógrafo
Retocador digital
TituloLoving Bangkok Night 5
Agência
Campanha LOVING BANGKOK NIGHT
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação 2016 / 10
Sector Empresarial Restaurantes e comida rápida
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Director executivo criativo
Director criativo
Director de arte
Redator
Director de arte
Redator
Produtor da agência
Diretor dos Negócios
Executivo de contas
Fotógrafo
Retocador digital
TituloCome Together by Wes Anderson
Agência
Campanha Wes Anderson's H&M Christmas Ad
Anunciante H&M
Marca H&M
Data da primeira Transmissão/Publicação 2016 / 11
Sector Empresarial Armazéns de roupa e acessórios
Tipo de Mídia Viral
Comprimento
Produtora
Actor/celebridade
Director executivo criativo
Director executivo criativo
Produtor da agência
Managing Diretor
Director de contas
Director de contas
Produtora
Produtor executivo
Produtor executivo
Producer
Director de fotografia
Realizador
Empresa de produção Final Cut
Editor
Pós produção
Pós produção
Efeitos especiais
Music Supervision
Music Supervision
Audio Post Production Factory
Sound Designer
Auditivo