The Most Creative Campaigns & Agencies in Retail

The most creative campaigns in Retail in 2017

Consumers can be reached via many different media, but sometimes a heart-warming film does the job.

OK, it has to be said that the most award-winning ad in this sector couldn’t be more digital. After all, it involved invading…sorry, “entering”…people’s homes via voice recognition. Kudos to DAVID in Miami for that brainwave. Elsewhere, though, ads for John Lewis, Intermarché, Waitrose, Monoprix and H&M all relied on the magic of film and the human touch. Talking of humanity, IKEA went as far as naming its products after relationship glitches (and suggesting them as potential solutions). Perhaps least expectedly of all, print made a comeback, with posters you could cook and an edgy nocturnal vision of Bangkok.

Titulo Marca Agência, Cidade
1.  Google Home of the Whopper Whopper DAVID The Agency, Miami
2.  IKEA: Cook This Page IKEA Canada Leo Burnett Toronto
3.  #BusterTheBoxer John Lewis adam&eveDDB, London
4.  Retail Therapy IKEA Åkestam Holst, Stockholm
5.  L'amour l'amour Intermarché Romance, Paris
6.  Coming Home Waitrose adam&eveDDB, London
7.  Label of Love Monoprix Rosapark, Paris
8.  Loving Bangkok Night 1 McDonald's TBWA\Thailand, Bangkok
9.  Loving Bangkok Night 5 McDonald's TBWA\Thailand, Bangkok
10.  Come Together by Wes Anderson H&M adam&eveDDB, London

1 — Whopper - Google Home of the Whopper

MARCA: Whopper

AGêNCIA: DAVID The Agency

MEDIA: Interatividade

2 — IKEA Canada - IKEA: Cook This Page

MARCA: IKEA Canada

AGêNCIA: Leo Burnett Toronto

MEDIA: Case Study

3 — John Lewis - #BusterTheBoxer

MARCA: John Lewis

AGêNCIA: adam&eveDDB

MEDIA: Televisão

4 — IKEA - Retail Therapy

MARCA: IKEA

AGêNCIA: Åkestam Holst

MEDIA: Interatividade

5 — Intermarché - L'amour l'amour

MARCA: Intermarché

AGêNCIA: Romance

MEDIA: Televisão

6 — Waitrose - Coming Home

MARCA: Waitrose

AGêNCIA: adam&eveDDB

MEDIA: Televisão

7 — Monoprix - Label of Love

MARCA: Monoprix

AGêNCIA: Rosapark

MEDIA: Televisão e Cinema

8 — McDonald's - Loving Bangkok Night 1

MARCA: McDonald's

AGêNCIA: TBWA\Thailand

MEDIA: Imprensa e publicações

9 — McDonald's - Loving Bangkok Night 5

MARCA: McDonald's

AGêNCIA: TBWA\Thailand

MEDIA: Imprensa e publicações

10 — H&M - Come Together by Wes Anderson

MARCA: H&M

AGêNCIA: adam&eveDDB

MEDIA: Viral