Consumers can be reached via many different media, but sometimes a heart-warming film does the job.
OK, it has to be said that the most award-winning ad in this sector couldn’t be more digital. After all, it involved invading…sorry, “entering”…people’s homes via voice recognition. Kudos to DAVID in Miami for that brainwave. Elsewhere, though, ads for John Lewis, Intermarché, Waitrose, Monoprix and H&M all relied on the magic of film and the human touch. Talking of humanity, IKEA went as far as naming its products after relationship glitches (and suggesting them as potential solutions). Perhaps least expectedly of all, print made a comeback, with posters you could cook and an edgy nocturnal vision of Bangkok.
OK, it has to be said that the most award-winning ad in this sector couldn’t be more digital. After all, it involved invading…sorry, “entering”…people’s homes via voice recognition. Kudos to DAVID in Miami for that brainwave. Elsewhere, though, ads for John Lewis, Intermarché, Waitrose, Monoprix and H&M all relied on the magic of film and the human touch. Talking of humanity, IKEA went as far as naming its products after relationship glitches (and suggesting them as potential solutions). Perhaps least expectedly of all, print made a comeback, with posters you could cook and an edgy nocturnal vision of Bangkok.
Most awarded
campaigns, brands &
agencies in
Retail in
2017
Most awarded
campaigns, brands and
agencies in
Retail in
2017
CAMPAIGNS
Brand, Title, Agency | |
---|---|
1 |
DAVID, Miami |
2 |
Leo Burnett Toronto |
3 |
adam&eveDDB, London |
4 |
Åkestam Holst /NoA, Stockholm |
5 |
Romance, Paris |
6 |
adam&eveDDB, London |
7 |
ROSA PARIS |
8 |
TBWA\Thailand, Bangkok |
9 |
TBWA\Thailand, Bangkok |
10 |
adam&eveDDB, London |
BRANDS
Brand |
---|
AGENCIES
Name | ||
---|---|---|
1 | TBWA\Thailand, Bangkok | |
2 | DAVID, Miami | |
3 | adam&eveDDB, London | |
4 | Y&R Dubai, Dubai Media City | |
5 | HeimatTBWA\, Berlin |
Watch
1. Whopper / Google Home of the Whopper
Titulo | Google Home of the Whopper |
Agência | DAVID |
Campanha | Google Home of the Whopper |
Anunciante | Burger King |
Marca | Whopper |
Posted | Junho 2017 |
Sector Empresarial | Restaurantes e comida rápida |
Tipo de Mídia | Interatividade |
Comprimento | |
Chief Creative Officer | Anselmo Ramos |
Director criativo | Tony Kalathara |
Director assistente criativo | Ricardo Casal |
Director assistente criativo | Juan Javier Peña Plaza |
Director de arte | Ricardo Casal |
Redator | Juan Javier Peña Plaza |
Producer | Renata Neumann |
Business Affairs Manager | Barbara Karalis |
Planeador | Jon Carlaw |
Planeador | Matias Candia |
Director de contas | Carmen Rodriguez |
Supervisor de conta | Rafael Giorgino |
Supervisor de conta | Diandra Garcia |
Executivo de contas | Jenny Gobel |
Produção | Caviar |
Realizador | Kris Belman |
Produtor executivo | Jasper Thomlinson |
Director de fotografia | Chris Saul |
Producer | Megan Porche |
Empresa de produção | Cosmo Street |
Editor | Jeff Grippe |
Assistant | Habib Semaan |
Producer | Chelsea Spensley |
Artist | Shinya Sato |
Colorist | Shinya Sato |
Lead Marketing Communications | Diego Suarez |
Head of Brand Marketing | Fernando Machado |
Junior Art Director | Richard Cruz |
Managing Director, Head of Account Services | Paulo Fogaça |
Junior Copywriter | Dan Flora |
2. IKEA Canada / IKEA: Cook This Page
Titulo | IKEA: Cook This Page |
Agência | Leo Burnett Toronto |
Campanha | IKEA: Cook This Page |
Anunciante | IKEA |
Marca | IKEA Canada |
Posted | Junho 2017 |
Sector Empresarial | Drogarias, lojas especializadas |
História | The Ikea Cook This Page recipe series was created to show people that getting creative in the kitchen can be deliciously easy. Recipe posters were placed in Ikea stores across Canada so customers could take them home and get inspired.The recipes were printed on parchment cooking paper. People filled in the blanks with the relevant ingredients, rolled the page, cooked it, and then sat down to eat! The ingredient blanks were perfectly sized to let users see how much sauce or salt or chive to add. Each recipe incorporated Ikea food and kitchen items. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Judy John |
Director criativo | Lisa Greenberg |
Group Creative Director | Anthony Chelvanathan |
Group Creative Director | Steve Persico |
Director de arte | Anthony Chelvanathan |
Redator | Steve Persico |
Designer | Anthony Chelvanathan |
Artista gráfico | Robin Osmond |
Produtor da agência | Franca Piacente |
Produtor da agência | Alexandra Postans |
Produtor da agência | Gord Cathmoir |
Produtor da agência | Anne Peck |
Produtor da agência | Carly Price |
Fotógrafo | Arash Moallemi |
Videographer | Jonathan Lajoie |
Editor | David Nakata |
Director de contas | Allison Litzinger |
Director de contas | Emily Robinson |
Supervisor de conta | Rebecca Simon |
Chief Strategy Officer | Brent Nelsen |
Group Planning Director | Tahir Ahmad |
3. John Lewis / #BusterTheBoxer
Titulo | #BusterTheBoxer |
Agência | adam&eveDDB |
Campanha | #BusterTheBoxer |
Anunciante | John Lewis |
Marca | John Lewis |
Data da primeira Transmissão/Publicação | 2016 / 11 |
Sector Empresarial | Grandes armazéns, supermercados |
Tipo de Mídia | Televisão |
Comprimento | |
Trilha sonora | One Day I’ll Fly Away |
Pós produção | MPC LDN |
Agência de Mídia | Manning Gottlieb OMD |
Realizador | Dougal Wilson |
Produtora | Blink London |
Director de publicidade | Craig Inglis |
Director de publicidade | Rachel Swift |
Chief Creative Officer | Ben Priest |
Director executivo criativo | Richard Brim |
Director executivo criativo | Ben Tollett |
Redator | Ben Stilitz |
Director de arte | Colin Booth |
Chief Strategy Officer | David Golding |
Managing Diretor | Tammy Einav |
Diretor dos Negócios | Miranda Hipwell |
Director de contas | Caroline Grayson |
Account Manager | Alice Child |
Producer | Panos Louca |
Director de contas | Andrew Darby |
Producer | Nick Goldsmith |
Director de fotografia | Joost van Gelder |
Production Manager | Hannah Fowles-Pazdro |
Produtor de linha | Jack Bingham |
Efeitos especiais | Hannah Ruddleston |
Efeitos especiais | VFX Line Producer |
Colorist | Jean-Clément Soret |
4. IKEA / Retail Therapy
Titulo | Retail Therapy |
Agência | Åkestam Holst /NoA |
Campanha | Retail Therapy |
Anunciante | IKEA |
Marca | IKEA |
Data da primeira Transmissão/Publicação | 2016 / 12 |
Sector Empresarial | Drogarias, lojas especializadas |
Tipo de Mídia | Interatividade |
Comprimento |
5. Intermarché / L'amour l'amour
Titulo | L'amour l'amour |
Brief | On a shopping trip to French supermarket with his mates, a young man is smitten by one of the cashiers. She looks alarmed by his choice of junk food, so over the coming weeks he tries to impress her by stocking up on vegetables and fresh fruit. As his diet changes, he becomes quite the gourmet. Arriving at the supermarket full of hope, he sees that she’s not at her regular seat. He is crestfallen – until his pal spots her, waiting outside. The sweethearts ride off together. The romantic song "L'amour, l'amour" by Marcel Mouloudji plays a key role in this spot about a young man who changes his diet so he can win the heart of a supermarket cashier. |
Agência | Romance |
Campanha | L'amour l'amour |
Anunciante | Intermarché |
Marca | Intermarché |
Data da primeira Transmissão/Publicação | 2017 / 3 |
Sector Empresarial | Grandes armazéns, supermercados |
Legenda | We all have a good reason to eat better every day. |
História | The creative idea is to tell the story of a young man who lives in corent with his buddies and who changes completely his diet (nutrition) and that of his friends because he fell in love with a charming cashier. He wants to prove her that he is no longer a simple teenager expert of unhealthy eating, but well and truly a young responsible adult. |
Tipo de Mídia | Televisão |
Comprimento | |
Trilha sonora | Mouloudji "L'amour, l'amour, l'amour" |
President | Christophe Lichtenstein |
Director executivo criativo | Alexandre Hervé |
Diretor de Estratégia | Romain Roux |
Director de arte | Vincent Boursaud |
Director de arte | Julien Bon |
Redator | Gautier Fage |
Redação | Alexandre Hervé |
Managing Partner | Marie-Laure Dangeon |
Chef de Publicité | Estelle Littaye |
TV Production | Sophie Mégrous |
Pós produção | Jérome Deplatière |
Directrice Marketing | Caroline Puechoultres |
Adhérent Marketing | Vincent Bronsard |
Responsable Communication Externe | Mathieu Delcourt |
Adhérente Communication Externe | Véronique Legueult |
Chef de Projet Communication Externe | Sandrine Bousquet |
Réalisatrice | Katia Lewkowicz |
Produção | Carnibird |
Production Son | THE Sound Production |
6. Waitrose / Coming Home
Titulo | Coming Home |
Agência | adam&eveDDB |
Campanha | Coming Home |
Anunciante | Waitrose |
Marca | Waitrose |
Posted | Abril 2017 |
Sector Empresarial | Grandes armazéns, supermercados |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Rogue Films |
Chief Creative Officer | Ben Priest |
Director executivo criativo | Ben Tollett |
Director executivo criativo | Richard Brim |
Realizador | Sam Brown |
Producer | James Howland |
Empresa de produção | Trim |
Equipa criativa | Matt Gay |
Equipa criativa | John Long |
Pós-produção | The Mill London |
7. Monoprix / Label of Love
Titulo | Label of Love |
Agência | ROSA PARIS |
Campanha | Label of Love |
Anunciante | Monoprix |
Marca | Monoprix |
Data da primeira Transmissão/Publicação | 2017 / 5 |
Sector Empresarial | Grandes armazéns, supermercados |
Legenda (língua original) | Au coeur de votre vie depuis 85 ans |
História | French people are familiar with the amusing labels on goods from Monoprix stores. Here, a young boy cuts them up and turns them into messages for a girl he's got a crush on at school. She's obviously touched, but one day she disappears. Years later, at college, he see her again, and immediately dashes off to Monoprix. Better "latte" than never. Boy meets girl. Boy falls in love. Boy sends letters declaring his love. French retailer Monoprix puts its own spin on a classic love story, using the play-on-words, tongue-in-cheek slogans printed on its packaging. These jokes have become a beloved part of French pop culture over the years, making this TV spot really hit home for French audiences. So does love win? The viewers are left to decide: the brand created 13 alternate endings on a dedicated site. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Brand Director | Nicolas Gobert |
Diretor de Planejamento Estratégico | Sacha Lacroix |
Redator | Louise Mussot |
Director de arte | Cerise Leclerc |
Marketing Director | Florence Chaffiotte |
Diretor de Estratégia | Jean-Patrick Chiquiar |
Chief Creative Officer | Gilles Fichteberg |
Chief Creative Officer | Jean-Francois Sacco |
Associate Director | Quentin Labat |
TV Production | Adélaïde Samani |
Planeador estratégico | Alexandre RIBICHESU |
Communications Director | Marion Denonfoux |
Marketing Manager | Cosima Damas |
Director de contas | Bérengère Puch |
Account Manager | Marine Dachary |
Produção de som | Schmooze |
Pós-produção | Mathematic |
Produtora | Insurrection |
Realizador | Thirty Two |
Titulo | Loving Bangkok Night 1 |
Agência | TBWA\Thailand |
Campanha | LOVING BANGKOK NIGHT |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2016 / 10 |
Sector Empresarial | Restaurantes e comida rápida |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Nils Andersson |
Director executivo criativo | Veradis Vinyaratn |
Director criativo | Chanatthapol Tiensri |
Director de arte | Kunanun Manusutthipong |
Redator | Ronnapop Chaiyanant |
Director de arte | Dethritt Limsiriphan |
Redator | Stefania Kijjaroentorn |
Produtor da agência | Werawat Rangruktham |
Diretor dos Negócios | Siranee Klinhom |
Executivo de contas | Chuthathip Muangwong |
Fotógrafo | Virunan Chiddaycha |
Retocador digital | Visionary Bangkok |
Titulo | Loving Bangkok Night 5 |
Agência | TBWA\Thailand |
Campanha | LOVING BANGKOK NIGHT |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2016 / 10 |
Sector Empresarial | Restaurantes e comida rápida |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Nils Andersson |
Director executivo criativo | Veradis Vinyaratn |
Director criativo | Chanatthapol Tiensri |
Director de arte | Kunanun Manusutthipong |
Redator | Ronnapop Chaiyanant |
Director de arte | Dethritt Limsiriphan |
Redator | Stefania Kijjaroentorn |
Produtor da agência | Werawat Rangruktham |
Diretor dos Negócios | Siranee Klinhom |
Executivo de contas | Chuthathip Muangwong |
Fotógrafo | Virunan Chiddaycha |
Retocador digital | Visionary Bangkok |
10. H&M / Come Together by Wes Anderson
Titulo | Come Together by Wes Anderson |
Agência | adam&eveDDB |
Campanha | Wes Anderson's H&M Christmas Ad |
Anunciante | H&M |
Marca | H&M |
Data da primeira Transmissão/Publicação | 2016 / 11 |
Sector Empresarial | Armazéns de roupa e acessórios |
Tipo de Mídia | Viral |
Comprimento | |
Produtora | The Directors Bureau |
Actor/celebridade | Adrian Brody |
Director executivo criativo | Ben Tollett |
Director executivo criativo | Richard Brim |
Produtor da agência | Lucie Georgeson |
Managing Diretor | Tammy Einav |
Director de contas | James Rowe |
Director de contas | Olivia Chittenden |
Produtora | Riff Raff Films |
Produtor executivo | Lisa Margulis |
Produtor executivo | Matthew Fone |
Producer | Julie Sawyer |
Director de fotografia | Bruno Delbonnel |
Realizador | Wes Anderson |
Empresa de produção | Final Cut |
Editor | Joe Guest |
Pós produção | The Mill London |
Pós produção | Gemma Humphries |
Efeitos especiais | Jonathan Westley |
Music Supervision | Randall Poster |
Music Supervision | Abi Leland |
Audio Post Production | Factory |
Sound Designer | Anthony Moore |
Auditivo | Lou Allen |