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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : May 27, 2022

1

Under Armour - Genesis Curry Flow
Berlin Cameron

Under Armour steps into the metaverse, launching what it claims to be the first meta sneaker! Creative from US agency Berlin Cameron, based in NY and CA and part of WPP.

TituloGenesis Curry Flow
Agência
Campanha The First Meta Sneaker
Anunciante Under Armour
Marca Under Armour

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PostedMai 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Founder/Chief Creative Officer E..n C....on Somente assinantes
President Je....er D....va Somente assinantes
Group Account Director E...y B..d Somente assinantes
Content Strategist, Social P...e R....yk Somente assinantes
Digital studio N....no S...io Somente assinantes
Founder N..h ..m Somente assinantes
Director de publicidade Di.....ja Ge....ev Somente assinantes
Director de publicidade V....ie Mi.....on Somente assinantes
Director de publicidade A....on Bo....ka Somente assinantes
Senior Designer S....er H....ns Somente assinantes
Co-Founder W....am H...g Somente assinantes
Digital Agency L..a M...et I... Somente assinantes
Co-Founder J..k C....on Somente assinantes
Chief Experience Officer S...el .o Somente assinantes
Actor/celebridade S....en C...y Somente assinantes
2

Macy's - Annual Parade 95th Anniversary NFT

Investing in NFTs suddenly becomes a fun proposition with this activation from Macy's celebrating its iconic parade balloons. Definitely go for Snoopy! Creative from Macy's in-house team.

TituloAnnual Parade 95th Anniversary NFT
Campanha Macy's Parade 95th Anniversary NFT
Anunciante Macy's, Inc.
Marca Macy's

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PostedMai 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Mais InformaçõesSomente assinantes
VP, Interactive Marketing D..e T...es Somente assinantes
Sr. Director, Marketing and Creative M....eu M...re Somente assinantes
Design Research Specialist S...en T....ri Somente assinantes
Director, Interactive Design P...is ..u Somente assinantes
Director, Communications Planning R...y Be....ni Somente assinantes
Sr. Director, Communications Planning H..a Py....al Somente assinantes
Sr. Manager, Interactive Development K...h D....ue Somente assinantes
Interactive Design Specialist A..a M...nk Somente assinantes
Interactive Design Specialist T..g Z..o Somente assinantes
Director, Interactive Development ..e K...sa Somente assinantes
Legal F..n . H....th Somente assinantes
Sr. Manager, Design Research K....en M...no Somente assinantes
VP, Creative Technology A...ew K...n Somente assinantes
Legal W...y S....dt Somente assinantes
Social Media Specialist Kr....ne Ro.....ez Somente assinantes
Sr. Manager, Social Content K...e Ken.......hed Somente assinantes
Social Media Strategist ..n Pi.....llo Somente assinantes
Cause Marketing Mi....le H..l Somente assinantes
Cause Marketing K...a H...di Somente assinantes
Client Partner C....le H..n Somente assinantes
Client Partner M....le J....on Somente assinantes
Client Partner S...h Z....rt Somente assinantes
Client Partner S...ia C...r Somente assinantes
Client Partner ..o B...n Somente assinantes
Comms Planning ..m S....er Somente assinantes
Director de publicidade ..e Ro.....ne Somente assinantes
Director de publicidade C..a Fi.....ald Somente assinantes
Director de publicidade Z....ry W...y Somente assinantes
Director de publicidade G..e Mc....en Somente assinantes
Director de publicidade St.....ie P....la Somente assinantes
Director de publicidade O....do V...s Somente assinantes
Credits ..m M....ne Somente assinantes
3D Studio RE....ry Somente assinantes
3

Glowforge - Create Your World
Friendly Filmworks

Turning what's in your imagination into tangible things, Glowforge demonstrates how 3D printing is art, life, business, home, with creative from Friendly Filmworks in the US.

TituloCreate Your World
Agência
Campanha Create Your World
Anunciante Glowforge
Marca Glowforge

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PostedMai 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Produtora Fr....ly Fi.....ks Somente assinantes
Director de publicidade D...d S...ry Somente assinantes
Director de publicidade B...y P....an Somente assinantes
Director de publicidade A....ny W...or Somente assinantes
Director de publicidade N..k T...or Somente assinantes
Director de fotografia N..k R...ey Somente assinantes
Realizador ..a So....an Somente assinantes
Produtor L..a As....an Somente assinantes
Editor G...n Mi....an Somente assinantes
4

Four Seasons Hotels and Resorts - Four Seasons - Digital Transformation

Luxury hotel chain Four Seasons leaned into digital agency Huge, to come up with a way to use technology without compromising the chain's gold standard client service. Huge created an app, custom web platform and in-room experience that enhances guests' stays and delivers on luxury, personal service.

TituloFour Seasons - Digital Transformation
Agência
Campanha Four Seasons - Digital Transformation
Anunciante Huge
Marca Four Seasons Hotels and Resorts

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PostedMai 2022
HistóriaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
5

Google Cloud - Discovering Data Centers

Sounds boring, but don't scroll past, play the video! This short animation from Google makes sense of data clouds and connected devices. A Webby 2022 honoree!

TituloDiscovering Data Centers
Campanha Discovering Data Centers
Anunciante Google
Marca Google Cloud

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Be inspired by the best creative work from around the world.

PostedMai 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Video Producer C..y S...l Somente assinantes
Produtor executivo M...a R...s Somente assinantes
Redator St.....ie W..g Somente assinantes
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