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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Jun 29, 2022

1

VICE World News - The Unfiltered History Tour

57 Awards to date, Dentsu Webchutney's work for VICE World News took the coveted Titanium Lion at Cannes. The film hacks into exhibits at the British Museum using Instagram filters, to uncover where the artifacts were stolen from. Bravo!

TituloThe Unfiltered History Tour
Agência
Campanha The Unfiltered History Tour
Anunciante Vice Media
Marca VICE World News

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PostedMarço 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
MercadoSomente assinantes
Mais InformaçõesSomente assinantes
Agency D...su We.....ney Somente assinantes
Agency D...su We.....ney Somente assinantes
Produtora P...L P...Y Somente assinantes
Produtora V..E M...a Somente assinantes
Head of Business Affairs G...am Re.....th Somente assinantes
Head of Creative A....ya P... Somente assinantes
Innovation Lead Gu....sh S...h Somente assinantes
Creative Lead Bi....er D...ni Somente assinantes
Project Lead Ka....ma Ch.....th Somente assinantes
Creative Head - Art A...in P...ar Somente assinantes
Redator K...al L....ni Somente assinantes
Equipa criativa A....as Sh.....ha Somente assinantes
Account Manager A...li T...as Somente assinantes
Creative Producer G....ka S..d Somente assinantes
Video Lead Ni....an R...u Somente assinantes
Motion Graphics Lead M...sh J...ph Somente assinantes
Estrategista Is.....th D...ia Somente assinantes
Estrategista A...ya Sr....th ..o Somente assinantes
Social Lead M...na Y....as Somente assinantes
Research Consultant S....en Wa....na Somente assinantes
Senior Art Director S...ya V...k A...a Somente assinantes
Senior Art Director T...a P..l Somente assinantes
Animation and Video Production V....sh P....en Somente assinantes
Director de arte M...si S...h Somente assinantes
Lead Web Developer R...sh B...wa Somente assinantes
Web Developer R...l S...ma Somente assinantes
Video and Mixed Reality Producer G...on P....on Somente assinantes
Business Leader Pr....ka B...h Somente assinantes
Agency D...su Cr....ve I...ct Somente assinantes
Redator S...i S...a Somente assinantes
Equipa criativa A..y Ch.....ar Somente assinantes
Equipa criativa K....ik N....ar Somente assinantes
Microsite - Copy Fa....te I...i Somente assinantes
Director de arte Va....kh Ko.....th Somente assinantes
Film R...k C...h Somente assinantes
Produtora R...ed F...s Somente assinantes
Compositor S...er R...t Somente assinantes
Motion Graphics J...my P...o Somente assinantes
Motion Graphics M...s S...ma Somente assinantes
Motion Graphics M...l M....ha Somente assinantes
Motion Graphics V...5 S....os Somente assinantes
Consultant ..i E...de Somente assinantes
Consultant Pr....nt Bh....ia Somente assinantes
Consultant S...el M...es Somente assinantes
Consultant A...sh Cha.......yay Somente assinantes
Consultant S...in Gh....ar Somente assinantes
2

Under Armour - Genesis Curry Flow
Berlin Cameron

We previewed this work for Under Armour earlier this year and are highlighting it once again as a newly ordained gold, sliver and bronze lion at Cannes. Meta-opportunities!

TituloGenesis Curry Flow
Agência
Campanha The First Meta Sneaker
Anunciante Under Armour
Marca Under Armour

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PostedMai 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Founder/Chief Creative Officer E..n C....on Somente assinantes
President Je....er D....va Somente assinantes
Group Account Director E...y B..d Somente assinantes
Content Strategist, Social P...e R....yk Somente assinantes
Digital studio N....no S...io Somente assinantes
Founder N..h ..m Somente assinantes
Director de publicidade Di.....ja Ge....ev Somente assinantes
Director de publicidade V....ie Mi.....on Somente assinantes
Director de publicidade A....on Bo....ka Somente assinantes
Senior Designer S....er H....ns Somente assinantes
Co-Founder W....am H...g Somente assinantes
Digital Agency L..a M...et I... Somente assinantes
Co-Founder J..k C....on Somente assinantes
Chief Experience Officer S...el .o Somente assinantes
Actor/celebridade S....en C...y Somente assinantes
3

POLYCAM X UNESCO - Backup Ukraine

Grand Prix winner in Real-time Contextual Content / Digital Craft, this work from Virtue called "Backup Ukraine" could not be more relevant in this moment. The social, political and historical importance of the work cannot be under-estimated. Congrats to Virtue Worldwide!

TituloBackup Ukraine
Agência
Campanha Backup Ukraine
Anunciante POLYCAM X UNESCO
Marca POLYCAM X UNESCO

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PostedJunho 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Viral
Comprimento
Chief Creative Officer C...s G....tt Somente assinantes
Global Executive Creative Director M...en G...ak Somente assinantes
Group Creative Director I..n T....en Somente assinantes
Director criativo ..o L...ne T....en Somente assinantes
Director criativo M...in M...er Somente assinantes
Director de arte Ch.....ne S...h Somente assinantes
Director criativo M...in F...e N�....ard Somente assinantes
Digital Art Director Fra.......ablo An....et Somente assinantes
Communications Director Fl....ce Ga....nd Somente assinantes
Chefe de produção H...i B....er Somente assinantes
Produtor executivo N...la Ap.....te Somente assinantes
Marketing Director M...us ..y Somente assinantes
4

Google - Google - Black Owned Friday

Black-owned Friday originally ran last year, put together by BBH New York for Google and in partnership with artist Wyclef Jean. Black-owned businesses were adversely affected by the pandemic. To activate support, Google and Wyclef transformed Black Friday to Black-owned Friday last year on the day after Thanksgiving. Took two golds and a silver at Cannes.

TituloGoogle - Black Owned Friday
Agência
Campanha Google - Black Owned Friday
Anunciante Google
Marca Google

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PostedAbril 2021
Sector EmpresarialSomente assinantes
Tipo de Mídia Outros
Comprimento
5

Girls Who Code - DojaCode

Four lions, including a gold for Non-profit / Brand Experience and Activation. Girls who Code is a STEM initiative to open opportunities for women in tech. This activation is an immersive experience to demonstrate how creative and accessible coding can be, through artist Doja Cat and her track, Woman.

TituloDojaCode
Agência
Campanha DojaCode
Anunciante Girls Who Code
Marca Girls Who Code

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Produtora A...ve T...ry Somente assinantes
Record Label ..A R....ds Somente assinantes
EDITOR'S PICK
+1

Anne Frank House - The Bookcase for Tolerance (135s)

Our +1 this month is a PHNX Awards gold winner in the Creative Technology category. This work from Innocean Worldwide for the Anne Frank House, brings Anne's story into a modern context. An important campaign using technology to educate on the continuing societal issue of discrimination.

TituloThe Bookcase for Tolerance (135s)
BriefWe turned Anne Frank's iconic bookcase into an AR app. After rotating it, users could step inside her room and the rooms of four young people facing discrimination today - becoming familiar with their stories by examining personal objects and the meaning behind them. Each room was carefully scanned using photogrammetry to create 3D-rendered, true-to-life models, allowing users to explore their experiencies in strikingly realistic fashion.The app quickly became a central piece for discussion in Dutch society, a subject for debate in classrooms across Europe and a permanent educational platform at the Anne Frank House – helping fight discrimination through education.
Agência
Campanha The Bookcase For Tolerance
Anunciante Anne Frank House
Marca Anne Frank House

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Regional Chief Creative Officer G....el M...ar Somente assinantes
Director executivo criativo R....do W...f Somente assinantes
Supervisor de arte B...o O...do Somente assinantes
Director criativo R....er Go....en Somente assinantes
Director criativo M...on ..n Fr......ont Somente assinantes
Director assistente criativo A...és A....de Somente assinantes
Director de arte Gon�........tinho ... Somente assinantes
Director de arte L..n "P....o" C...y Somente assinantes
Redator A....nio N..o ... Somente assinantes
Redator J...er Gr....os Somente assinantes
Redator J..n K...rk Somente assinantes
Sounddesign Sounds by Thomas - Composer
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