Associação Fala Mulher and SBT do Bem - "Voice of Silence"

Agência We

Agência We São Paulo , Brasil

177

Titulo	Voice of Silence
Agência	Agência We
Campanha	Voice of Silence
Anunciante	Associação Fala Mulher and SBT do Bem
Marca	Associação Fala Mulher and SBT do Bem
Posted	Outubro 2023
Sector Empresarial	Violência doméstica, agressões sexuais
História	The numbers of violence against women increase every year in the country. However, the reporting of such crimes is inversely proportional for different reasons: fear, shame, as well as lack of information and access to official support channels. With this in mind, the Fala Mulher Association and SBT do Bem launched the "Voice of Silence" project. Created by We, the initiative brings the concept "When a woman suffers in silence, someone else speaks for her". Throughout the campaign, the idea is to show that reporting is the best way to give victims back control of the narrative and end the cycle of violence.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mais Informações	https://www.falamulher.ong.br/
Creative Vice President	Armando Araujo
Director criativo	Thiago Gueler
Director assistente criativo	Paulo de Almeida
Director assistente criativo	Otávio Mastrogiusepe
Director de arte	Jones Stecca
Director de arte	Paulo de Almeida
Redação	Paula Capobianco
Redação	Otávio Mastrogiusepe
Redação	Armando Araujo
Produtora	Santeria Filmes
Fotógrafo	Marcos Lopes
Auditivo	Quiet City Music + Sound
Advertising Agency	Agência We