Fala Mulher - "2breakthesilence"

WE São Paulo, Brasil

Prêmios

1857

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Fala Mulher
País: Brasil

Anunciante: Fala Mulher

Titulo	2breakthesilence
Agência	WE
Campanha	2breakthesilence
Anunciante	Fala Mulher
Marca	Fala Mulher
Posted	Novembro 2021
Sector Empresarial	Acções caridade, fundações, voluntariado
Filosofia	A woman is assaulted every 2 minutes. That means 720 victims per day in Brazil. A statistic which became an insight to create a 2 minute film with 720 different women. An undertaking which made even greater impact through its original score. We invited a musician to watch the campaign film and to put herself in the place of the assaulted women. Translating their pain through her cello, in a single take which combined diverse techniques. All aggression is a negative sensory experience. And it was through sound that we placed the audience inside each scene of the film. 2breakthesilence. Silence kills the victims of violence. Because of this, music needs to go where words cannot reach.
Tipo de Mídia	Interatividade
Comprimento	120 seconds
Director criativo	Armando Araujo
Director assistente criativo	Thiago Gueler
Director assistente criativo	Glauber Dorotheu
Chefe de produção	Alessandra Salles
Produtora	Santeria
Realizador	Rafa Damy
Empresa de design sonoro	CANJA Audio Culture
Sound Designer	Lucas Sfair
Sound Designer	Eduardo Karas
Sound Designer	Filipe Resende
Sound Designer	Levi Mynssen
Sound Designer	Diego Zorrilla
Sound Designer	Leonardo Lima
Sound Engineer	Lucas Sfair
Sound Engineer	Eduardo Karas
Sound Engineer	Filipe Resende
Sound Engineer	Levi Mynssen
Sound Engineer	Diego Zorrilla
Sound Engineer	Leonardo Lima
Music Executive Producer	Lucas Sfair
Music Executive Producer	Eduardo Karas
Music Executive Producer	Filipe Resende
Music Producer	Levi Mynssen
Music Producer	Diego Zorrilla
Music Producer	Leonardo Lima
Arranjador de música	Noélle Bonacin
Arranjador de música	Diego Zorrilla
Arranjador de música	Levi Mynssen
Compositor	Noélle Bonacin