Titulo | Ability Signs |
Brief | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
Agência | Rethink Communications Inc. |
Campanha | Decathlon Ability Signs |
Anunciante | Decathlon |
Marca | Decathlon |
Posted | Novembro 2022 |
Sector Empresarial | Drogarias, lojas especializadas |
História | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
Tipo de Mídia | Exterior |
Produtora | R+D Productions |
Chief Creative Officer | Aaron Starkman |
Director executivo criativo | Mike Dubrick |
Director executivo criativo | Nicolas Quintal |
Director criativo | Xavier Blais |
Redator | Xavier Blais |
Director criativo | Maxime Sauté |
Director de arte | Maxime Sauté |
Director de arte | Rachel LeBlanc |
Director de arte | Ryan Cookish |
Chief Strategy Officer | Sean McDonald |
Diretor de Estratégia | Pascal Routhier |
Interactive Producer | Terri Winter |
Interactive Producer | Todd Harrison |
Developer | Steve Lam |
Designer | Claudia Barberio |
Studio Artist | Cadu Rocha |
Producer | Sarah Longpré |
Producer | Johanne Pelland |
Producer | Katia Dupuy |
Producer | Samuel Bonneau |
Producer | AJ Merrick |
Producer | Steph Walker-Wells |
Director de contas | Alex Lefebvre |
Account Manager | Rose Napoléon |
Account Manager | Aicha Diallo |