Decathlon - "Ability Signs"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canadá

Prêmios

1696

Marca: Decathlon
País: Canadá

Anunciante: Decathlon

Titulo	Ability Signs
Brief	Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations.
Agência	Rethink Communications Inc.
Campanha	Decathlon Ability Signs
Anunciante	Decathlon
Marca	Decathlon
Posted	Novembro 2022
Sector Empresarial	Drogarias, lojas especializadas
História	Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations.
Tipo de Mídia	Exterior
Produtora	R+D Productions
Chief Creative Officer	Aaron Starkman
Director executivo criativo	Mike Dubrick
Director executivo criativo	Nicolas Quintal
Director criativo	Xavier Blais
Redator	Xavier Blais
Director criativo	Maxime Sauté
Director de arte	Maxime Sauté
Director de arte	Rachel LeBlanc
Director de arte	Ryan Cookish
Chief Strategy Officer	Sean McDonald
Diretor de Estratégia	Pascal Routhier
Interactive Producer	Terri Winter
Interactive Producer	Todd Harrison
Developer	Steve Lam
Designer	Claudia Barberio
Studio Artist	Cadu Rocha
Producer	Sarah Longpré
Producer	Johanne Pelland
Producer	Katia Dupuy
Producer	Samuel Bonneau
Producer	AJ Merrick
Producer	Steph Walker-Wells
Director de contas	Alex Lefebvre
Account Manager	Rose Napoléon
Account Manager	Aicha Diallo