Pascal Routhier

Lead Strategist at Rethink

Montreal, Canada Area, Canadá

My Latest Work

SEE ALL WORK

Living Stories by Penguin Random House Canada

Diner

Sumário

I help brands connect with people in more relevant ways.

Sector Experience

Prêmios

People I worked with

Xavier Blais

Partner, Creative Director

Director executivo criativo

Rethink Communications Inc.

Mike Dubrick

Chief Creative Officer

Rethink

Aaron Starkman

Partner, Creative Director

Rethink Communications Inc., Toronto

My Work

SEE ALL WORK

Heinz Ketchup Fraud (Board)

MARCA:

Heinz Ketchup

AGÊNCIA:

Rethink Communications Inc.

Ability Signs

MARCA:

Decathlon

AGÊNCIA:

Rethink Communications Inc.

Ability Signs (Board)

MARCA:

Decathlon

AGÊNCIA:

Rethink Communications Inc.

Le vrai costume d'infirmière

MARCA:

Ordre des infirmières et infirmiers du Québec

AGÊNCIA:

Rethink Communications Inc.

Unofficial Museums

MARCA:

Ottawa Tourism

AGÊNCIA:

Rethink Communications Inc.

Decathlon Ability Signs

MARCA:

Decathlon

AGÊNCIA:

Rethink Communications Inc.

There's no sport like the holidays

MARCA:

Decathlon

AGÊNCIA:

Rethink Communications Inc.

Colours of Pride

MARCA:

International Day Against Homophobia and Transphobia

AGÊNCIA:

Rethink Communications Inc.

Positions

Lead Strategist

Rethink Communications Inc.

Montreal, Canadá

April 2017 - Present (7 anos)

Work
Prêmios

Living Stories by Penguin Random House Canada

MARCA:

Penguin Random House Canada

AGÊNCIA:

Rethink Communications Inc.

Pride Flagging

MARCA:

International Day Against Homophobia and Transphobia

AGÊNCIA:

Rethink Communications Inc.

Get Outside, 2

MARCA:

Decathlon

AGÊNCIA:

Rethink Communications Inc.

Get Outside

MARCA:

Decathlon

AGÊNCIA:

Rethink Communications Inc.

The ad that aired once

MARCA:

International Day Against Homophobia and Transphobia

AGÊNCIA:

Rethink Communications Inc.

Pride Shield

MARCA:

Fondation Emergence

AGÊNCIA:

Rethink Communications Inc.

The Pride Shield

MARCA:

Fondation Emergence

AGÊNCIA:

Rethink Communications Inc.

LGBT Shield

MARCA:

Fondation Emergence

AGÊNCIA:

Rethink Communications Inc.

Strategic Planner

Cossette Communication-Marketing

Montréal, Canadá

July 2012 - April 2017 (4 anos 9 meses)

Descrição

Communications and branding strategies -- positioning, brand architecture, channels, messaging --, customer experience, consumer research, market analysis, trend monitoring, etc.

I've worked with brands such as Gaz Métro, Loto-Québec, General Mills, Liberté, Saputo, Tourisme Québec and Camoplast Solideal

Educação

Masters in Marketing

HEC Montreal, Montréal, Quebec

2006 - 2008 (2 anos)

My thesis was about self-branding/impression management on a datingwebsite. It focused on the decoding and the interpretation of the self-brander's performance by the viewers.