Titulo | Movistar Trader GoldXGigas |
Agência | Publicis Ecuador |
Campanha | Movistar Trader GoldXGigas |
Anunciante | Movistar |
Marca | Movistar |
Data da primeira Transmissão/Publicação | 2023 / 7 |
Sector Empresarial | Cultura, ócio e desporto |
Legenda | Booyah! GoldXGigas |
História | We hacked Free Fire and transformed the world's hottest Battle Royale into a Movistar store. We've set up an unofficial trading system for players to collect in-game coins, drop them to @ely.bells, our Movistar trader, and receive a Movistar Gamer Combo with gigas and a Premium Box with Free Fire in-game items. Booyah! GoldXGigas. |
Filosofia | We hacked Free Fire by changing the classic dynamics of the game, from being the last one standing to collecting in-game gold coins and dropping them to our Movistar Trader. This is how we turned the game into a Movistar store that exchanged GOLD for GIGAS, giving those virtual coins, which have limited value within the game, real value to exchange for a Movistar Gamer Combo that includes gigas for Free Fire and a premium box with weapons and vouchers to win in the game. |
Problema | To succeed in Free Fire, it's often necessary to acquire accessories to customize your avatar and make it more competitive. However, acquiring these accessories typically requires spending real money. |
Resultado | In just 120 minutes of streaming on TikTok, we reached 115k unique viewers, with +10.4K live comments congratulating the brand for the initiative, achieving 5.5M likes, and a total of +4.2M impressions on TikTok, Instagram, Facebook, and Youtube. |
Tipo de Mídia | Social Media |
Comprimento | |
Mercado | Equador |
Trilha sonora | Free Fire |
Mais Informações | https://www.movistar.com.ec/movistar-gaming |
Executive Creative Direction | Andrés Redrován |
Associate Creative Director/Copywriter | Fabian Chimbo |
Creative | Karina Tenorio |
Creative Art Director | Luis Yacelga |
Executive Account Director | Marie Verdu |
Executive Account | Luiggina Castagneto |
Producer Agency | Valentina Arria |
Production Studio | Content Lab Publicis |
Production Company Creative Director | Pablo Arturo Suárez |
Video Production Company | Aquiles Fernández |
Chief Executive Officer (CEO) | Cesar Bettencourt |
Client Manager | Gabriel Freire |
Director of Digital | Denisse Landázuri |
Digital Project Manager | Marian Burgos |
Music & Sound Design | Fletcher and Munson |