Titulo | McDoors |
Agência | Publicis One |
Campanha | McDoors |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2018 / 10 |
Sector Empresarial | Restaurantes e comida rápida |
Legenda | Mcdoors |
História | BRIEF McDonald's releases its first 24-hours restaurants in Ecuador. How can we tell people that we are always open now? IDEA With the simplest possible action: we took out the doors of our restaurants and used them as advertising billboards around the restaurants to spread our message. |
Filosofia | We are always open. Doors? For What? If we are open 24 hours |
Problema | How can we tell people that we are always open now? |
Resultado | We increased sales by 25,8% in all our restaurants. |
Tipo de Mídia | Exterior |
Comprimento | |
Director executivo criativo | Jairo Lezaca |
Director criativo | Patricio Bruno |
Creative | Alejandro Bottas |
Creative | Fabian Chimbo |
Agency Producer | Valentina Arria |
Account Director | Moises Acosta |
Client Team Director | Kleber Molina |
Planeador estratégico | Gabriela Pérez |
General Manager | Cesar Bettencourt |