Cesar Bettencourt
Managing Director at Publicis Ecuador
Equador
TituloMcDoors
Agência
Campanha McDoors
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação 2018 / 10
Sector Empresarial Restaurantes e comida rápida
Legenda Mcdoors
História BRIEF
McDonald's releases its first 24-hours restaurants in Ecuador. How can we tell people that we are always open now?

IDEA
With the simplest possible action:
we took out the doors of our restaurants and used them as advertising billboards around the restaurants to spread our message.
Filosofia We are always open.
Doors? For What? If we are open 24 hours
Problema How can we tell people that we are always open now?

Resultado We increased sales by 25,8% in
all our restaurants.
Tipo de Mídia Exterior
Comprimento
Director executivo criativo
Director criativo
Creative
Creative
Agency Producer
Account Director
Client Team Director
Planeador estratégico
General Manager

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