| Titulo | MA |
| Agência | Publicis One |
| Campanha | MA |
| Anunciante | McDonald's |
| Marca | McDonald's Mother Day |
| Data da primeira Transmissão/Publicação | 2018 / 5 |
| Sector Empresarial | Restaurantes e comida rápida |
| Legenda | MA Mother's day |
| História | “MA” is the most loving way to say “mom” in Spanish. So we took it to our facades to celebrate moms, by turning off the lights of our signs, except for two letters: M and A. With this tribute we surprised all Ecuadorian moms on their day. |
| Tipo de Mídia | Exterior |
| Comprimento | |
| Director executivo criativo | Jairo Lezaca |
| Director criativo | Patricio Bruno |
| Director criativo | Pablo Naval |
| Creative | Alejandro Bottas |
| Creative | Fabian Chimbo |
| Agency Producer | Valentina Arria |
| Account Director | Moises Acosta |
| Client Team Director | Kleber Molina |
| Planeador estratégico | Gabriela Pérez |
| General Manager | Cesar Bettencourt |
More Work
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- MARCA:
- Movistar
- AGÊNCIA:
- Publicis Ecuador
McDoors
- MARCA:
- McDonald's
- AGÊNCIA:
- Publicis One