Axe - "Oops I forgot this at your place collection"

LOLA MullenLowe

LOLA MullenLowe Madrid, Espanha

Prêmios

2129

Marca: Axe
País: Espanha

Anunciante: Unilever

Titulo	Oops I forgot this at your place collection
Agência	LOLA MullenLowe
Campanha	OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION
Anunciante	Unilever
Marca	Axe
Data da primeira Transmissão/Publicação	2023 / 2
Sector Empresarial	Desodorizantes
Filosofia	Everyone has experienced leaving a garment at a crush's place, but with AXE's latest campaign, they're giving people the chance to leave a lasting impression. The collection includes beanies, t-shirts, shirts, left-foot socks, and bandanas, each with a unique scent, meant to create a nice opportunity for a second date. People can purchase the "OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION" through delivery apps like Rappi or through interactive vending machines during Valentine's Day month. Whether it's a spontaneous gesture or a well-thought-out plan, AXE and LOLA are giving people the chance to leave a memorable scent in the heart of their crush.
Tipo de Mídia	Interatividade
Comprimento	56 seconds
Director de publicidade	Caroline Gregory
Director de publicidade	Francisco Cevasco
Director de publicidade	Florencia Villar
Director de publicidade	Angel Martinez
Director executivo criativo	Tomás Ostiglia
Director criativo	Kevin Cabuli
Redator	Augusto Callegari
Director criativo	Jorge Zacher
Director de arte	Pedro Mezzini
Managing Diretor	Tom Elliston
Director de contas	Catalina Aguirre
Supervisor de conta	Cristina Panea
Chefe de produção	Felipe Calviño
Chefe de produção	Enrique Caballero
Global Business Director	Federico Duberti
Agency	IPG Global
Global Strategic Planner	Gerard Crichlow
Realização	Holzman & Cabuli
General Producer	Nano Tidone
Produtor	Eva Manzi
Produtor de linha	Rosario Rodriguez Cappa
Director de fotografia	Mariano Monti
Director de arte	Valentina Luppino
Wardrobe	Soledad Muñiz
Editor	Joaquín Pellarolo
Post Production Coordinator	Aldo Ferrari
Post Production Coordinator	Miranda Schwartz