Taras Wayner

Taras Wayner

SVP, Executive Creative Director at R/GA
New York, Estados Unidos

Sumário

I'm a storyteller always looking for new ways to tell a story. We've all seen how brand stories have moved well beyond TV, and what I'm focusing on now is how these stories connect and compliment each other. I'm also spending a lot of time curating the right team to tell these stories.

Positions

Executive Creative Director
New York, Estados Unidos
January 2007 - Present (12 years 11 months)
I'm Executive Creative Director of R/GA’s NY office and manage the creative work in NY. Before taking on this role I worked closely with several accounts, including Google and the launch of Google Wallet, Nokia, Verizon, McCormick and Walmart. While working with these teams, I directed work and built teams that merged the company’s conceptual branding efforts with utility, allowing people to absorb the message in ways that are entertaining, memorable and useful.

Over the years I've won more then my share of Clios, One Show Pencils, Art Directors Club Cubes, D&AD Pencils and Cannes Lions, including the Cannes Grand Prix.
Creative Director
New York, Estados Unidos
February 2005 - January 2007 (1 year 11 months)
As Creative Director at Berlin Cameron I help lead and create a global campaign for Samsung Global
Creative Director
New York, Estados Unidos
2002 - 2005 (3 years)
As a creative director at Young & Rubicam, l helped lead Sony and the NFL. My work for the NFL featured actor Don Cheadle and represented a major shift in how the NFL markets itself. Instead of relying on just game clips and music, the campaign celebrated the fan and connected with the audience on a more direct, emotional level. The ads helped reverse a steady decline in playoff viewership, generating record-high ratings for the league. They also picked up a Silver Lion at Cannes.
Accociate Creative Director
Cliff Freeman & Partners
February 1997 - January 2002 (4 years 11 months)
While working at Cliff Freeman i had the pleasure of working with some of the smartest people in the industry while working on clients like Coca-Cola, Fanta, Staples, Church’s Chicken and FOX Sports. The FOX Sports campaign contributed to the successful launch of the Fox Sports Net cable channel and was honored with a Grand Prix at Cannes and inclusion in the Clio Hall of Fame.
Executive Creative Director
Los Angeles, Estados Unidos

Educação

Bachelor of Fine Arts (BFA), Commercial and Advertising Art

1984 - 1988 (4 years)

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