HSBC UAE - "HSBC UAE- I Recommend Mum"

J. Walter Thompson MEA

J. Walter Thompson MEA Beirut, Líbano

3224

Titulo	HSBC UAE- I Recommend Mum
Agência	J. Walter Thompson MEA
Campanha	I Recommend Mum
Anunciante	J. Walter Thompson Dubai
Marca	HSBC UAE
Posted	Junho 2016
Sector Empresarial	Banca, finanças, lei e seguros
História	J. Walter Thompson Dubai and HSBC UAE launched ‘I Recommend Mum,’ a campaign video that uses children as spokespeople for mothers who were ‘on a break’ from their careers, and turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away. The campaign’s essence hits home thanks to its simplest aspect – the recommendation letter for these moms is written by their children, the true judges of how they were never really on a break in the first place. To the contrary, it’s probably the time they develop even further, demonstrating initiative, creativity, resilience and determination.
Tipo de Mídia	Viral
Comprimento	130 seconds
Production (Agency)	Space Plum
Produtor da agência	Boki Prekovic
Produtor da agência	Igor Petrovic
Criativo / Direção de arte	Akhilesh Bagri
Criativo / Direção de arte	Gautum Wadher
Account Manager	Nermine Barrada
Account Manager	Rula Hajjar
Account Manager	Nabil Elkourdy
Account Manager	Patrick AbouChahla
Strategy/Planning	Helina Asefa
Digital Production	Aly Seif Al Nasr
Agency	J. Walter Thompson Dubai