Bridgestone - "The Lane Change Song"

Serviceplan Middle East

Serviceplan Middle East Dubai, Emirados Árabes Unidos

1554

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Marca: Bridgestone
País: Emirados Árabes Unidos

Anunciante: Bridgestone MEA

Titulo	The Lane Change Song
Agência	Serviceplan Middle East
Campanha	The Lane Change Song
Anunciante	Bridgestone MEA
Marca	Bridgestone
Data da primeira Transmissão/Publicação	2023 / 5
Sector Empresarial	Pneus, acessórios, óleos, gasóleo, gasolina
Filosofia	Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. * Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful. To demonstrate the futility and dangers of carelessly switching lanes, Serviceplan ME and Bridgestone MEA have created a first-of-its-kind radio roadblock: 'The Lane Change Song'. By synchronizing its broadcast across the UAE's leading channels, listeners found themselves unable to escape this PSA by changing channels, just as they are unable to escape traffic by changing lanes. This catchy pop-rock song was produced in three languages and was simultaneously aired on seven radio channels. The launch coincided with the United Nations Global Road Safety Week, aligning with Bridgestone's commitment to road safety through its Road Safety initiative. 'The Lane Change Song' serves as an engaging and memorable way to remind individuals about the importance of responsible driving and the risks associated with reckless lane changes. By leveraging the power of radio, Bridgestone MEA and Serviceplan ME hope to foster safer road practices and contribute to the global efforts in making our roads safer for everyone. With the launch of the initiative, Bridgestone asserts that lane changes are one of the major factors for accidents on the UAE’s highways and emphasises the importance of maintaining road safety for reliable mobility systems. The mobility solutions provider considers it their responsibility to promote safe mobility habits from the ground up and contribute to shaping a safer society. In line with this objective, the new initiative promises to raise road safety and assure community wellbeing, while also upholding Bridgestone's E8 commitment.
Tipo de Mídia	Integrated Media/360 Activation
Comprimento	185 seconds
Managing Diretor	Natalie Shardan
Global Chief Creative Officer	Alex Schill
Chief Creative Officer	Akhilesh Bagri
Director criativo	Andre Couto
Director criativo	Saleh Elghatit
Diretor dos Negócios	Vineeta Vasisht
Director assistente criativo	Daniel Zacatenco
Director de arte	Kenneth Barnes
Director de arte	Kunal Gagwani
Director de arte	Yasir Ali Baloshi
Redator	Zein Sadedin
Redator	Aashna Gopalkrishnan
Redator	Nehal Salah
Account Manager	Laith Alemailat
Produtor da agência	Geetika Sood
International Communications Officer	Lee Sharrock
Agência de Mídia	Mediaplus Middle East
Managing Partner	Azhar Siddiqui
General Manager	Charbel Jreijiri
Media Manager	Tareq Almasri
PR Agency	Orient Planet
PR Regional Director	Eyad Zeidan
Senior PR executive	Adrija Bhowmick
Director de publicidade	Khalid Qureshi
Director de publicidade	Smita Bhardwaj
Studio	Sonido Antro
Vocalist	Chilla Lynn
Music Director	Lucas Duque
Music Producer	Mateus Latge
Project Manager	Vanessa Mayrink
Produtor	Rudy Bas
Produtor	Rudy Basmadjian
Cantor	Ghazal Jawhary
Motion Designer	Felix Hartley
Sales Account Manager	Lena zahalan
Director of Sales	Amiral Farid
Director assistente criativo	Sameer Suri