DCT Abu Dhabi - "One Summer Isn’t Enough 2"

HoC Dubai

HoC Dubai Dubai, Emirados Árabes Unidos

1198

Marca: DCT Abu Dhabi
País: Emirados Árabes Unidos

Anunciante: The Department of Culture and Tourism Abu Dhabi

Titulo	One Summer Isn’t Enough 2
Agência	HoC Dubai
Campanha	One Summer Isn’t Enough
Anunciante	The Department of Culture and Tourism Abu Dhabi
Marca	DCT Abu Dhabi
Data da primeira Transmissão/Publicação	2023 / 5
Sector Empresarial	Destinaçãoes (Países e lugares)
Filosofia	Serviceplan Middle East has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Dejavu to create One Summer Isn’t Enough. The landmark seasonal campaign has launched across 12 markets under the Experience Abu Dhabi destination brand, with a series of vibrant and light-hearted films that showcase Abu Dhabi as the best place to experience summer. Global travellers are increasingly setting their sights on Abu Dhabi for the summer season. With a diverse range of indoor experiences, unmissable events and unbeatable summer offers, there’s never been a better time to discover Abu Dhabi during the warmer months. Whether travellers are looking for experiences that inspire, excite, or restore, Abu Dhabi has it all – and during the summer months, the emirate’s wide range of indoor attractions will ensure that visitors stay cool and comfortable. As the new campaign shows, there is simply so much to do in Abu Dhabi that ‘One Summer Isn’t Enough’. A roster of exciting films, produced by Dejavu, showcase the vast array of summer activities in Abu Dhabi, with something for everyone. Whoever the visitor, whatever their dream holiday entails, there is always more for them to do in Abu Dhabi. The first phase saw the launch of a global campaign as well as films across various international markets, including China, India, Europe, and the GCC. The second brought in A-list celebrities as destination ambassadors for Abu Dhabi. One film features Bollywood superstar Ranveer Singh and his father on a family trip to explore Abu Dhabi’s attractions, while the next phase shows Egyptian icons Ahmed Helmy and Mona Zaki on an Abu Dhabi summer getaway of their own. Abu Dhabi’s ‘One Summer Isn’t Enough’ campaign is complemented by unbeatable offers for the summer season, meaning there’s never been a better time to book a trip to the emirate. Until the end of September, visitors can benefit from special promotions such as the new Summer Pass, offering savings across a range of attractions and restaurants. Families will love the Kids Go Free offer, where for each paying adult, one child can enjoy a complimentary stay at the hotel, free access to thrilling theme parks, and delicious meals at no extra cost. To make the most of a visit to Abu Dhabi, with the Stay More, Pay Less offer, guests can enjoy a free night's stay when booking a four- night package, or two free nights when booking a seven-night package.
Tipo de Mídia	Interatividade
Comprimento	138 seconds
Mais Informações	https://visitabudhabi.ae/en/campaign/summer
Director de publicidade	Nouf Mohamed Al-Boushelaibi
Director de publicidade	Ghadeer Khub
Director de publicidade	Nada Assaf
Director de publicidade	Mira Al
Managing Diretor	Natalie Shardan
Chief Creative Officer	Akhilesh Bagri
Account Manager	Saed Shaka
Account Manager	Tarek Daher
Head of Strategy	Frances Bonifacio
Digital & Channel Strategist	Karim Mroueh
Director criativo	Andre Couto
Senior Copywriter	Aashna Gopalkrishnan
Senior Art Director	Kenneth Barnes
Senior Copywriter	Zein Sadedin
Senior Copywriter	Nehal Salah
Senior Designer	Kunal Gawani
Senior Digital Designer	Yasir Ali
Produtora	Dejavu Dubai
Actor/celebridade	Ahmad Helmy
Actor/celebridade	Mona Zaki
Produtor executivo	Manasvi Gosalia
Chefe de produção	Kavya Iyer
Realizador	Omar Hilal
Director de fotografia	Tony Miller
Produtor	Maarouf Bikdache
Realizador	Nalle Björn Sjoblad
Director de fotografia	Mikael Gustafsson
Realizador	Navzar Eranee
Director de fotografia	Shanker Raman
Produtor	Sampada Harkara
Actor/celebridade	Ranveer Singh