The Department of Culture and Tourism Abu Dhabi - "Can't Wait to Winter (Global)"

HoC Dubai

HoC Dubai Dubai, Emirados Árabes Unidos

12167

Marca: The Department of Culture and Tourism Abu Dhabi
País: Emirados Árabes Unidos

Anunciante: The Department of Culture and Tourism Abu Dhabi

Titulo	Can't Wait to Winter (Global)
Agência	HoC Dubai
Campanha	Can’t Wait to Winter
Anunciante	The Department of Culture and Tourism Abu Dhabi
Marca	The Department of Culture and Tourism Abu Dhabi
Data da primeira Transmissão/Publicação	2023 / 11
Sector Empresarial	Destinaçãoes (Países e lugares)
História	As for the fourth stage, a non-celebrity global film follows the story of a family whose clothes similarly make a run for it, excited to enjoy the fun themselves. This final rendition of the creative concept sees the clothes breaking free to explore Abu Dhabi, as the family plays a wildly enjoyable game of catch-up.
Filosofia	After declaring to the world that ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi is putting itself on the map as an ultimate winter sun destination. While winter in the West means grey skies and duller days, Abu Dhabi offers holiday-goers the chance to free their fairer-weather favourites from storage boxes everywhere. Abu Dhabi invites them shake off the winter blues and do what they rarely imagine doing this time of year – get excited to winter. Whereas for regional markets, excitement and winter go hand in hand. After long, slow summers, Abu Dhabi’s neighbours can’t wait for winter. By turning ‘winter’ into a verb, the campaign makes it an active season, embodying the spirit the capital wants to embrace. And so, the campaign kicks off with a series of whimsical films in four stages, produced by Dejavu. Each brings this excitement to life in full force, following the adventures of packed outfits as they actively escape their owners after arrival. With so much anticipation in the air, even these animated clothes ‘Can’t Wait to Winter’ in Abu Dhabi. Even a packed line-up of films such as this showcases just the tip of the excitement iceberg in store for visitors this winter. One thing’s for sure, winter in Abu Dhabi has us on the edge of our seats.
Tipo de Mídia	Televisão
Comprimento	54 seconds
Director de publicidade	H.E. Nouf Mohamed Al-Boushelaibi
Director de publicidade	Ghadeer Khub
Director de publicidade	Nada Assaf
Director de publicidade	Mohamed ElShorafa
Director de publicidade	Mira Al Abdullah
Managing Diretor	Natalie Shardan
Chief Creative Officer	Akhilesh Bagri
Client Services Director	Rawida Saade
Director de contas	Yehia El Joueidi
Senior Account Executive	Mohamad Saboury
Head of Strategy	Frances Bonifacio
Digital & Channel Strategist	Karim Mroueh
Director criativo	Andre Couto
Director assistente criativo	Daniel Zacatenco
Senior Copywriter	Zein Sadedin
Senior Copywriter	Nehal Salah
Senior Art Director	Kunal Gawani
Sr. Digital Designer	Yasir Ali
Produtora	Dejavu Dubai
Produtor executivo	Manasvi Gosalia
Produtor	Maarouf Bikdache
Chefe de produção	Kavya Iyer
Realizador	Fernando Livschitz
Director de fotografia	Fatih Türker
Fotógrafo	Naim Chidiac
Head of Post Production	Rafic Sawaya
Produtor	Sampada Harkara
Realizador	Navzar Eranee
Director de fotografia	Marcus Autelli
Fotógrafo	Rohan Shreshta
Director de fotografia	Daniel Tudano
Realizador	Mohamad Kalawi
Director de fotografia	Mik Allen