HSBC UAE - "JWT Dubai - HSBC UAE- First on 1st #1"

J. Walter Thompson MEA

J. Walter Thompson MEA Beirut, Líbano

6648

Titulo	JWT Dubai - HSBC UAE- First on 1st #1
Agência	J. Walter Thompson MEA
Campanha	First on 1st
Anunciante	J. Walter Thompson Dubai
Marca	HSBC UAE
Data da primeira Transmissão/Publicação	2016 / 1
Sector Empresarial	Banca, finanças, lei e seguros
História	In a New Year initiative with a difference, the HSBC ‘First on 1st’ video reaches out to the simple human desire to do more, be more and achieve more. When the rest of the world preferred to sleep in, party on or remember the year that was, HSBC UAE paid tribute to those who instead, resolved to start the year on a different note. HSBC UAE surprised the people of Dubai on the 1st of January by leaving gifts, including a surfboard, a set of headphones, and a bike, along exercise routes, and on the beach for the first passerby to take. When the gifts were claimed, banners were revealed that read “The year of realizing your goals #StartsToday”
Tipo de Mídia	Exterior
Mercado	Emirados Árabes Unidos
Chief Creative Operations Officer	Chafic Haddad
Managing Diretor	Sabry Mohammed
Director criativo	Gautam Wadher
Director criativo	Akhilesh Bagri
Agency Content Producer	Aly Seifelnasr
Designer	Mahesh Powar
Director de contas	Nermine Barrada
Account Manager	Zeina Saab
Executivo de contas	Roula Hajjar
Executivo de contas	Nabil El Kourdy
Head of Print Production	Jaafar Atwi
Production House	Deja Vu